In a recent article, we discussed .

Most marketers can agree that personalization is critical in today’s advertising. Consumers expect brands to know who they are, and personalized approaches help marketers spend ad dollars wisely.

To deliver those personalized experiences in any vertical requires strong audience and first-party data strategies. However, the entertainment vertical, especially in television, has unique nuances and challenges to navigate. Whether it’s advanced or linear TV, marketers need to factor several considerations into their audience approach.

Personalization is a priority for marketers with the goal of providing better experience to consumers. An experience that is relevant and has timely offers evokes meaningful connections enabling actions which benefits both the consumer and the brand.

Are you a customer-obsessed brand and are looking to bet big on personalization at scale? Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.

Advertisers across channels and verticals saw extreme Y/Y increases in CPC and CPM in Q2 and Q3 of 2021. Data from our Digital Marketing Reports showed double-digit growth in cost per metrics across Facebook, paid search, and more, as summarized below:

For decades, brands held the upper hand in their relationship with consumers. They told consumers what products were available and where to buy them. But with more options than ever, consumers now have the power to tell companies what’s important to them, and to switch brands when those companies don’t align their values.

With consumer behaviors and expectations changing on a seemingly daily basis, we went directly to the source to determine what consumers want from brands in 2022. Here’s what we found.

Key Findings

Offering content in exchange for customer data has long been an incentive for drawing in customers and building loyalty. Today, organizations are often challenged by how to solve for the distribution of content across channels at scale to enable personalization.

Marketers have always struggled with enabling business users to manage content for seamless CX – with or without support from their technical counterparts. Years ago, they realized that solving for content was turnkey in their marketing tactics and digital footprint. So here’s a bit of a history lesson:

The employer relationship with employees has changed forever. This employer-employee dynamic can be made more meaningful by a thoughtful approach to treating our people like our very best customers. Creating a distinct employer brand is a central way to ensure that talent audiences understand what an organization uniquely offers them as an employer, and why that matters.

Enter the pandemic.