Personalization at scale is the north star for customer-obsessed brands today (and any brand with a growth plan has likely embraced customer obsession). It’s the ability to deliver a unique experience tailored to the circumstances, values, and behaviors of an individual – that meets them where they are in the context of a specific moment in their journey and responds to each next step.

We listen to the news and hear that some areas of the US are paying $3 more for a gallon of gas than other places. So intuitively, we understand that different parts of the country are impacted differently when it comes to inflation.

Leaders in the retail space gathered in New York last week for Adweek’s Commerce Week to discuss the rapidly evolving retail space and share perspectives and learnings. The keynote list was comprised of speakers representing brands, retailers, agencies, and leading retail ad tech partners.

Despite rapid change, many retailers and brands are still struggling to adapt. Established organizations are built off 50-100 years of legacy retail structures, and it’s only been 28 years since the online marketplace experience (Amazon/Ebay) launched.

If you’re looking to fill any gaps in your Q4 planning, there is still time to launch a chance-to-win promotion for the holidays that will help you do the following:

It’s the middle of the day, you’ve got a creative project due tomorrow, a mile-long to-do list, and for some reason, your mind can’t focus. There’s just a blank computer screen looking back at you waiting…waiting for you to be the creative genius you are. When you find yourself tapped out of creativity and on the edge of burn out that means your creative battery needs to be recharged ASAP!

If you’re going to create winning customer experiences for global brands, then be a team player, enthusiast, and leader. It’s not enough to know your role, deadlines, and deliverables. Everyone on the team needs regular access to the playbook and the freedom to question and contribute.

Here’s how strategists and creative teams can work together successfully — without anyone calling a timeout.

Recently Merkle was named a Leader in data strategy and activation, one of only two companies. We’re proud of this accomplishment and want to share some of the best practices that we’ve found when building a better data strategy. Today, there are many challenges that organizations must tackle– like rapidly evolving privacy regulations on data collection, and big tech’s walled gardens that continue to grow higher.

Paid search marketing requires a lot of nuance, whether you’re figuring out how best to use automation, which keyword match types to use in your campaigns, or how to define your bidding KPIs.