Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and an athlete is an influencer in the sports/fitness industry. Companies encourage relevant influencers to recommend their products or services to their followers. Examples of Influencers Marketing An example of influencer marketing is the promotion of J.K. Rowling’s Harry Potter books. Millions of people have read them…
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It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history. The seemingly hyperbolic stats don’t stop there. Pinterest says 150 million people worldwide use the site each month, with 2 billion searches taking place. Other data from Statista shows that: It’s one of the best loved social networks, ranking only below Wikipedia and YouTube in terms of customer satisfaction. Its users are 56% female. And it’s hands down the top social…
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A professional website should not only include exceptional content but great photos as well. Photography has become more important than ever in web design, advertising and social media.
Content optimization, real-time personalization and responsive iterations are some of the tactics that can help you grow your revenue and increase customer loyalty. This white paper from Insert will show you several examples of personalization tactics applied to apps that can help you fight churn, increase user satisfaction and meet your business KPIs. Visit Digital […]
This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…
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Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization strategy before, the opportunities feel endless. It’s an exciting time. You and your team are full of ideas to increase […]
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Does your form have two separate fields for first name and last name? If it does, you are making it harder for users to fill out your form. But there’s a better way.
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
Your alma mater. Your home and neighborhood. Your watch or car. Few, if any, buy these things based on a reasonable analysis of cost vs. benefit. Because in our minds, what’s really at stake is our identity. Are you a Baylor man, or a technical college man? Frankly, if your a high school student, the cost-benefit analysis weighs […]
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices.