The New Guide to Amazon Creative | Strategies for Brand Equity

As an agency managing hundreds of brands on Amazon, we’re big believers in the power of high-quality creative content. More than ever before,… > Read More
The post The New Guide to Amazon Creative | Strategies for Brand Equity appeared first on Retai…

As an agency managing hundreds of brands on Amazon, we’re big believers in the power of high-quality creative content. More than ever before,... > Read More

The post The New Guide to Amazon Creative | Strategies for Brand Equity appeared first on Retail Performance Marketing Blog - CPC Strategy.

Discover How Online Marketers Grade Top Performing A/B Testing Tools

We know that marketers try and use different A/B testing tools with the intent of discovering the one that works the best. This repeated trial and error method wastes valuable time and energy because the process of finding the perfect A/B Testing tool almost never ends. To help all such marketers, G2 Crowd has come […]

The post Discover How Online Marketers Grade Top Performing A/B Testing Tools appeared first on Blog.

We know that marketers try and use different A/B testing tools with the intent of discovering the one that works the best. This repeated trial and error method wastes valuable time and energy because the process of finding the perfect A/B Testing tool almost never ends.

To help all such marketers, G2 Crowd has come up with an exhaustive report comparing some of the top performing A/B Testing tools out there.  

Choose one of the top performing a/b testing tools - g2 crowd report

AND we are excited to tell you that VWO is ranked one of the top performers in the G2 Crowd A/B Testing Report.

Isn’t that great?

VWO has been the tool of choice for more than 5,000 businesses across the globe to seamlessly plan, manage, and execute their conversion optimization programs.

This report is generated based on 1,000+ independent user reviews from thousands of independent users of leading A/B testing tools. The comparison is based on product features, quality of support, user satisfaction ratings, and other parameters. All the platforms are ranked solely on the basis of user satisfaction ratings (based on the number of reviews, market share, vendor size, and social impact).

The time for asking around for recommendations is over. No more need to try one A/B test tool and compare it with another. The G2 Crowd report has done it all for you, and the results are out!

After you have read this report, you will be in a position to make an informed choice that will enable you to progress in your conversion rate optimization journey.

Come, grab your copy of the VWO G2 Crowd Best A/B Testing tool report by clicking the CTA below: 

G2 crowd report -top performing a/b testing tools

Now you can leave the trial-and-error search for the world’s Best A/B testing platforms and deploy the best that suits you based on your objective, verified findings.

The post Discover How Online Marketers Grade Top Performing A/B Testing Tools appeared first on Blog.

Facebook – What Next and How to Plan for It?

As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its…

As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences, in the wake of the Cambridge Analytica scandal. Giving users greater control of their own data, onboarding the EU’s GDPR, taking down easily compromised targeting tools like the Partner Program (source of the Cambridge Analytica dust up), and upgrading its privacy policies, suggest t

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.

The post Attention + intensity: Tips for navigating the new age of media strategy appeared first on Marketing Land.

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content.

Essentially, video is not the future, it’s the “now”.

According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer want to read about a brand  — they want to visualize it.

In 2018 and beyond, we’ll see a big shift from before, when advertisers were looking to buy reach and frequency with traditional media, to now, where advertisers will want to capitalize on intensity through the maximum amount of reach and frequency. In a post-pivot-to-video world, it’s time to change your video and media strategy, especially how you measure it.

To tackle all of the changes and innovations in media and digital marketing within the past few years, and especially to gear you up for the further integration of video, here are three tips for navigating the new age of media strategy.

1. Measure your audience with intensity

Rethink your approach to measurement. It’s not just about clicks and views. Viewability and reach are no longer the main indicators of success because they don’t measure how an audience is connecting with the content.

Instead, track deeper actions. Update your key performance indicators (KPIs) with different engagement metrics, such as watch time, engagements, earned metrics and follower acquisition, to track whether or not your intended audience actually viewed your message and reacted to it.

Watch time is one of the most valuable metrics to track in order to gauge whether or not audiences are actually watching your content. It’s also the most important factor for platform algorithms. If you track minutes watched, retention rate and the average percentage of those who watched through, you’ll have a better idea of how you are captivating the audience’s attention, and at what level of intensity.

Tracking engagements (e.g., likes, shares and comments) is also a key indicator of your strategy’s performance. Engagements and engagement rates indicate that fans are making a decision beyond simply watching your content. If they’re sharing, starting up a conversation, or compelled by a call to action from the content, you can measure the intensity with which your audience is consuming the material.

Also, be sure to watch your follower/subscriber acquisition. Growing a fan base is essential to the marketing efforts of advertisers, and it is important to identify what content brings in new followers so that you can focus your content strategy to consider these insights.

2. Rethink content strategy: Transform ads + make content relevant

Given the prevalence of ad blockers, it’s clear that interruptive advertising doesn’t work anymore. Instead, we’re seeing high performance through integrated brand messages. To do this, make your content relevant to your consumer.

Embed your campaign initiatives into publisher sites through partnerships to make for a smoother and natural integration of your advertising.

Consider integrating with influencers. Research conducted by Fullscreen (my employer) and MediaScience found that the percentage of viewers who would recommend a brand after watching a branded video from an influencer was 13 percent higher than the percentage for a TV ad.

Test different content strategies to see what resonates best with your audience, and for a more specific segmented analysis, A/B test different interest sets and demographics to inform your marketing plan.

3. Tailor by platform

To keep your marketing strategy specific and efficient, optimize content and advertising to reflect the platform. Utilize metadata by making campaigns that align with proper titling and tagging across all of your platforms. Keep your branding design consistent to ensure that your content is distinguishable. Ensure that your creative is designed for the specific tech specs of the platform where it will live.

Gone are the days of the one-size-fits-all approach. Facebook creative must be treated differently from Snapchat and so on. Perhaps most importantly, the creative must feel endemic to the platform — which explains why repurposed television commercials have some of the lowest engagement metrics.

Identify and maintain a consistent publishing schedule that is tailored to times when platforms reach the highest number of eyes, not only to maximize viewership and engagement but also to help consumers know when to expect your content.

Further, aim to promote circular traffic: Utilize the platforms through their available interactive elements so that you can cross-promote across all channels.

When tailoring your content for specific platforms, you also want to pay attention to how the platform is accessed.

Take a look at the platform functions, according to recent data from each platform and Statista, YouTube is accessed 50 percent of the time on mobile, whereas Facebook is at 95.1 percent and Instagram is at 100 percent.

This means that when creating content for YouTube, you should pay equal attention to mobile and desktop access, whereas Facebook and Instagram should lean more heavily toward mobile usage.

In closing

You’ll want to keep these three tips at the forefront of your digital marketing and content strategy so that you quickly adapt your brand to the changing video and media environments of today.

Remember, the overarching difference in paid media targeting online versus traditional targeting is the more refined, specific targeting of individuals, which ultimately leads to higher attention and intensity, as well as greater returns.

With all of these advancements, online media has many new metrics which you absolutely must utilize to expand your reach and retention far beyond that of traditional paid media.

The post Attention + intensity: Tips for navigating the new age of media strategy appeared first on Marketing Land.

Five Trends Transforming the Media and Entertainment Industry This Year

There’s no denying that consumer media habits and expectations have fundamentally changed. This includes content being increasingly consumed via computer and smartphone rather than TV, as well as experiential content becoming the next evolution of deli…

There’s no denying that consumer media habits and expectations have fundamentally changed. This includes content being increasingly consumed via computer and smartphone rather than TV, as well as experiential content becoming the next evolution of delivery. Navigating the changing landscape to find success in the media and entertainment industry is often a chaotic, frustrating pursuit.

To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018: 

How to Get Personalization Right

It’s hard to image that investing in personalization can be anything but right.  There are many reasons to invest in personalization. “Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 t…

It’s hard to image that investing in personalization can be anything but right.  There are many reasons to invest in personalization. “Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent...

Facebook Categories for Dynamic Ads | How-to + Expert Tips

Facebook recently released a new ad format: Categories for Dynamic Ads. Here’s a quick review of what Categories for Dynamic Ads are, the… > Read More
The post Facebook Categories for Dynamic Ads | How-to + Expert Tips appeared first on Retail Perfor…

Facebook recently released a new ad format: Categories for Dynamic Ads. Here’s a quick review of what Categories for Dynamic Ads are, the... > Read More

The post Facebook Categories for Dynamic Ads | How-to + Expert Tips appeared first on Retail Performance Marketing Blog - CPC Strategy.

Email Marketing Facts

With a limited amount of money in your marketing budget, spend it on things which are going to give you the best return on investment. These email marketing facts tell you why email remains a great way to spend your money. Unfortunately, many people wr…

With a limited amount of money in your marketing budget, spend it on things which are going to give you the best return on investment. These email marketing facts tell you why email remains a great way to spend your money. Unfortunately, many people wrongly think that this type of marketing is dead. The amount...

The post Email Marketing Facts appeared first on Conversion Sciences.

Amazon Rolls Out Fees for Lighting Deals Ahead of Prime Day 2018

In what is likely a preparatory move for the year’s biggest non-holiday holiday (Prime Day), Amazon introduced merchandising fees for Lightning Deals via email on March 23rd, to take effect on April 1st. The stated purpose of the new fees is to motivat…

In what is likely a preparatory move for the year’s biggest non-holiday holiday (Prime Day), Amazon introduced merchandising fees for Lightning Deals via email on March 23rd, to take effect on April 1st. The stated purpose of the new fees is to motivate vendors to offer more valuable deals to consumers and ultimately grow the attractiveness of the Amazon deals page, which is linked to from the “Today’s Deals” tab below the Amazon search bar and featured on the home page under ‘Deals for you’.

In this post, we’ll walk through Lightning Deal setup and considerations brands should keep in mind.

What are Lightning Deals?

Lightning Deals are special promotions found throughout amazon.com that formerly had no fee associated with participation.

They are offered in limited quantity over a time frame of 4 to 12 hours, with the seller determining the quantity of products eligible for the Lightning Deal as well as the duration. Shoppers can sign up to watch Lightning Deals up to 24 hours before they begin. Lightning Deals are usually available to all shoppers, but there are some that are exclusive to Prime members, and all Lightning Deals are exclusive on Prime Day.

Anatomy of a Lightning Deal

Lightning Deal Qualifications

Before introducing the pricing model, Amazon had, and still has, several eligibility requirements to ensure that deals are valuable, including:

  • Products must have a sales history on Amazon and at least a 3-star rating.
  • Products must be in new condition and Prime eligible in all US states, as well as Puerto Rico.
  • Sellers should include as many size, color, and style product variations as possible. For some products, such as clothing, at least 65% of variations should be available.
  • Sellers must have an overall 3.5-star rating and receive a minimum of five ratings per month.

Another thing to keep in mind is that running a Lightning Deal does not guarantee that a seller will win the Amazon Buy Box even though Lightning Deals often produce very competitive prices. With that in mind, it would be in a seller’s interest to run Lightning Deals primarily on their proprietary goods or on goods where they have margin to price products well.

Pricing

As of this post, there are now three known pricing tiers. On regular non-event days Lightning Deals will cost advertisers $150. During Prime Week (the week surrounding Prime Day) the price jumps to $300 and on Prime Day itself the price jumps to a whopping $500 per deal.

As for other big online days like Black Friday and Cyber Monday, Amazon has said that they will determine pricing closer to the various event dates. It is probably safe to assume that pricing for big holidays will be similar to the stated Prime Day fee, if not higher. 

Why Lightning Deals Are Important

While Lightning Deals are available year-round, their potential impact is greatest during high traffic time periods like Prime Day and the holiday months. In times like these, it is pivotal for sellers to find ways to stand out when so many are jockeying for customers’ attention and money. Lightning Deals can help do just that; they signal value, have an element of exclusivity, and have the chance to feature products prominently on the site during big days.

Given this, it makes sense that Amazon would take as many steps as possible to ensure that Lightning Deals demonstrate real value to customers. The additional fee structure is yet another check on sellers to make sure they are providing real deals with real savings.

Amazon also states that not all Lightning Deals submitted are guaranteed to be selected for an event, which lends credence to the idea that Amazon is introducing a pricing model to curb the sheer number of Lightning Deals they must review. Bottom line: Lightning Deals are a great way for a seller to stand out from its competitors, but sellers need to make sure they have a real discount and adequate inventory on items they submit for deals. This will increase the likelihood of their deal being selected and their investment paying dividends.

The Ultimate Amazon Retail Analytics Basic vs Premium Guide for Vendors

Amazon Retail Analytics (ARA) is one of the most powerful tools available to vendors who want to better understand and improve their operational… > Read More
The post The Ultimate Amazon Retail Analytics Basic vs Premium Guide for Vendors appeared fi…

Amazon Retail Analytics (ARA) is one of the most powerful tools available to vendors who want to better understand and improve their operational... > Read More

The post The Ultimate Amazon Retail Analytics Basic vs Premium Guide for Vendors appeared first on Retail Performance Marketing Blog - CPC Strategy.