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Two of The Best Pay-Per-Click Advertising Hacks

The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where […] Continue reading

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Insights on Switching, Centering, and Gestures for Touchscreens

By Steven Hoober
Published: September 2, 2014
“Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.”

While I’ve discovered many things in the last few years about how users work with touchscreen devices, the one thing I’m really sure about is how much we do not understand. Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.
Since my first research into how users really hold and touch their phones came out over a year and a half ago, I’ve continued to build on my early research and explore the human side of mobile touch interactions. The next logical step was for me to attempt to actually understand users’ motivations and determine whether I can draw relationships between different types of actions or contexts and user interactions. Continue reading

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13 Human Qualities You Must Have to Succeed in Work and Life

By Pabini Gabriel-Petit
Published: September 2, 2014
“So much of success derives from mindset rather than skillsets…. … Mindset is who you really are at your core. It’s your habitual way of thinking.”

This article was inspired by a discussion at last week’s Silicon Valley IxDA meeting, where Daniel Szuc and Josephine Wong spoke on the topic “Sleepwalking + Designing for a Healthy Future,” which got me thinking about what qualities one must have to be an effective UX professional. So much of success derives from mindset rather than skillsets, and mindset takes a lifetime to develop—or, for those of us who believe in reincarnation, multiple lifetimes. Your mindset derives from your life experiences and the way you respond to them, as well as what you learn from those who influence you greatly—such as your parents, mentors, and spiritual teachers. Continue reading

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Breaking up with the User in User Experience Strategy?

By Ronnie Battista
Published: September 2, 2014
“I was still struggling to get leadership to see my UX team as being responsible for more than user interface (UI) research and design.”

Last April, the UX leadership at my company, Slalom Consulting, gathered at an off-site meeting to get aligned on how best to brand and market our UX capabilities to our colleagues and clients. Slalom has a strong, seasoned UX team with people distributed across its local offices in the USA, as well as a national team that supports all of us. We excel at holistic, outside-in, omnichannel experience strategy work, which is an exponentially increasing growth area for us and an integral part of our business and technology services. It’s this type of UX strategy work that gets me pumped and makes me want to spring out of bed every morning. But as I discovered, some people at Slalom did not see this work as belonging to the User Experience practice. Continue reading

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Conducting Large-Scale User Research

By Jim Ross
Published: September 2, 2014
“When you’re suddenly faced with a large-scale research project, it can seem so intimidating or even overwhelming.”

What would you do if you were asked to do an extremely large-scale user research project? What do I mean by large? How about performing more than 150 contextual inquiries? How would you handle such a large amount of information from many different user groups, whose subject matter covers such a large scope? Doing unmoderated research such as online card sorting and unmoderated usability testing is an easy way to get a large number of participants, but what if you need to do moderated sessions?
Admittedly, needing to do such large-scale research is a rare situation. UX professionals usually face the opposite problem—not having enough participants. That’s why, when you’re suddenly faced with a large-scale research project, it can seem so intimidating or even overwhelming. Continue reading

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The Best A/B Test Idea You Haven’t Thought Of

Let’s make a deal. If I promise to be completely honest, will you promise to keep reading this post? Because, the truth is, I don’t actually know the best A/B test idea you haven’t thought of. But, wait! Don’t leave! You … Read More Continue reading

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Effectiveness Of Online Advertising– Statistics And Trends

When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month […] Continue reading

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How to Hack a Custom Twitter Background [Quick Tip]

twitter-customer-serviceBack in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. Gone was the white text on your cover photo and the custom profile background. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures — the rest of the design was up to Twitter. 

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Getting Inside Your Users’ Heads: 9 Interviewing Tips

By Kay Corry Aubrey
Published: September 2, 2014
“Crafting a single statement that encapsulates your interview objectives will help you and your teammates to stay focused and make good decisions about which questions to cover.”

The simplest approach to learning about users’ needs and challenges is to talk with them. In this article, I’d like to share with you some of the approaches that I use that lead to successful interviews with users.
Planning and Preparing for Interviews
Some of the things that set you up for success happen before your interviews even begin.
1. Pinpoint the issues and topics that you need to explore.
Ask your team, your management, and other project stakeholders for their input on the types of people to whom you should be talking and the questions you should ask. Crafting a single statement that encapsulates your interview objectives will help you and your teammates to stay focused and make good decisions about which questions to cover. Continue reading

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How to Use Social Media to Drive Traffic for B2B Companies

A lot of B2Bs stink at social media. But in today’s social media-saturated environment, B2Bs can’t afford to stink. For some reason, B2B companies have lagged behind B2Cs in both the adoption of social media and using it effectively. Here are five tips that will help any B2B pull out of the social media doldrums, […] Continue reading

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Symmetry, Size, Speed, and CSS Shapes

September 2, 2014

Long gone are the days of crowded layouts, blocky, text-filled pages, and flash-heavy, slow-loading websites. Outside of the oddball 90s throwback, the World Wide Web of the present is increasingly an optical pleasure to peruse.

Today, with interesting and exotic front-end visual effects such as parallax scrolling, 3D models, and ambient video, the average website visitor is treated to progressively enticing UX. Another visually rapturous innovation that will soon be making big waves in the world of web design is the advent of CSS Shapes.

A Brief History of CSS Shapes

In the fairly recent past, multinational software…read more
By Zack Rutherford


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Announcing the Launch of the New Inbound Marketing Book [Free Preview]

Inbound-Marketing-LP-2A lot of things can change in five years.

You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career.

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Ptengine: Real-Time Heatmaps and Visual Analytics

The more you know about your users, the better you can design for them. That’s why it’s important to have a quality heatmap and analytics tool to track user behavior and activity on your website.

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Kevin Spacey, Scott Stratten, Brian Clark, and Tim Ash at the Content Marketing World Conference

cmworldpost copyIn case you didn’t get the memo, content marketing is huge right now.

Your search engine optimization efforts are tied to it, your effectiveness at social is dependent on it, and your ability to attract a conversion-primed audience is contingent on it.

Take one look at the diversity of the presenters at the Content Marketing World Conference, and you’ll see most companies get it.

From old titans like Microsoft, Oracle, and SAP, to new ones like LinkedIn and Facebook, technology companies will be there to talk about their strategies.

Manufacturers of all kinds, from electronics to shoes, will be talking a range of tactics – from GE to New Balance, from Dell to Western Digital. Giant research firms like Forrester, huge agencies like Ogilvy, and service providers like Demandbase and Marketo will be there to share what works.

If that reads like a who’s who of the Fortune 500 list, (and the firms and services they use) that’s because storytelling is finally getting the attention it is due. And you need to pay attention.

There’s still time to register, and as if you needed more reasons to be there, Copyblogger Founder and CEO Brian Clark and authors like Scott Stratten and our own Tim Ash will be delivering keynotes and workshops.

And the closing keynote will be by Kevin Spacey.

Yes that’s right – content marketing is so huge that Frank Underwood himself will be closing the ceremony.

See you there!

Content Marketing World 2014 – Cleveland
Monday, Sep. 8 – Thursday, Sep. 11, 2014

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Content Targeting Throughout the Buyer’s Journey

Modern marketers are becoming more adept at developing targeted content to appeal to the varying needs of website visitors. The competition for attention is fierce and well-crafted personalized content is an essential weapon in the marketer’s arsenal. Much of the discussion around the need for content targeting has been focused on persona based and locationContinue Reading »

The post Content Targeting Throughout the Buyer’s Journey appeared first on Get Smart Content.

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