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Three Usability Tests That Tripled Lead Generation Conversion Rates

In today’s guest post, online marketing expert Steven Macdonald shares how he used user testing to form the basis of a wildly successful CRO strategy. Enjoy! You’re already busy optimizing your website and running A/B tests, right? Good. And how … Read More Continue reading

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Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)

If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more on building a relationship with customers by engaging them in conversation. With the proliferation of social media […] Continue reading

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Will Telecommuting Replace the Office? How Technology Is Shaping the Workplace [Infographic]

death-of-the-officeEarly morning conference calls. Urgent emails on your day off. Email notifications when you’re just hopping into bed.

Thanks to technology, we’re always connected to work — even when we don’t want to be.

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What Apple Pay Means For E-Commerce Marketers

Columnist Jordan Elkind explores the ways in which Apple Pay might impact consumers, marketers, and competing technology giants.

The post What Apple Pay Means For E-Commerce Marketers appeared first on Marketing Land.

Please visit Marketing Land for … Continue reading

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How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

Think about the last time you had an intense disagreement with a close friend or partner. Can you think of one? Remember the most intense part of the fight. At some point this person might have said, “Nevermind. It’s fine.” But, it wasn’t fine. You both knew it. Yeah, you know what I’m talking about. [...]

The post How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales appeared first on The Daily Egg.

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Design Accessibly, See Differently: Color Contrast Tips And Tools


  

When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slightly so that your vision is a bit clouded by your eyelashes. Can you still see and use the website? Are you able to read the labels, fields, buttons, navigation and small footer text? Can you imagine how someone who sees differently would read and use it?

Design Accessibly, See Differently: Color Contrast Tips And Tools

In this article, I’ll share one aspect of design accessibility: making sure that the look and feel (the visual design of the content) are sufficiently inclusive of differently sighted users.

The post Design Accessibly, See Differently: Color Contrast Tips And Tools appeared first on Smashing Magazine.

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13 Email Marketing Hacks That Can Help Double Your Response Rates

paper_airplaneINBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats.

Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into

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Using Proto-Personas for Executive Alignment

October 22, 2014

When working in-house as a UX practitioner, one of the constant challenges is getting a seat at the leadership table. Without a VP or C-level champion who is specifically focused on UX, the alternative is often a proxy-champion such as the VP of Product, or even a marketing executive. Without a consistent voice of the customer present in executive discussions, corporate strategy, and product direction, decisions are debated and made based on each executive’s responsibilities and professional perspectives. The marketing executive will push for marketing initiatives important to meeting her goals, while the customer service champion will push for greater support for his department, and so on for each department present in these meetings. The VP of Product should, in many cases, be the customer’s…read more
By Jeff Gothelf

             

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FREE Guide: The Hard Truth About Your Landing Pages

SiteTuners and Wordstream recently released a guide that contains exclusive excerpts from Tim Ash’s best-selling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Here’s a preview:

INTRODUCTION: YOUR BABY IS UGLY

Like a parent, you are probably very proud of your creation, and you probably can’t see it objectively. So let’s get one thing straight. It’s going to be painful to hear, but it’s true.

Your baby is ugly.

Your landing page has significant and fundamental problems that affect its business performance.

Click the image to get the complete copy of the FREE guide. 

SiteTuners Wordstream PDF

Let’s clarify. When we say “ugly,” we don’t just mean that it is lacking in artistic appeal(it may actually be very “pretty”). We are talking about the whole host of gross and subtle elements that contribute to your visitor’s suboptimal total experience — often without your knowledge.

You are probably invested in your role as a competent online marketing professional and are justifiably proud of your skills and experience. Other people in your organization are paying you for this knowledge and expect you to know what you are doing.

But let’s take a look at the reality of the situation. Conversion rate optimization is a complicated activity requiring diverse skill sets. You are more than likely not trained in all the important skill sets necessary to become a world-class website optimizer.

Some of these skill sets include:

  • Usability principles and user-centered design
  • Psychology and motivation
  • Neuroscience
  • Social psychology and persuasion
  • Web analytics and statistics
  • Direct-response copywriting
  • Visual and website design

Even if you are trained or have experience in some of these skills, it’s the well-rounded and deep combination of them all that is likely to produce results.

Please check your ego and biases at the door. The first step is admitting that you have a problem.

Get the FREE guide and learn:

  • The 7 deadly sins of landing page design 
  • How to identify opportunities for improvement
  • Strategies and steps to test, fix, and optimize your page

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Top 5 Content Marketing Blog Aggregators

Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works […] Continue reading

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

iphoneWant to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer the end-of-meal buzz kill.

It’s been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our

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Request For Proposals (RFPs) Bundle

Overview

If you’re looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an “RFP” (Request for Proposal), sometimes also called in ITT (Invitation to Tender), in which you detail what you require.

However, sometimes it is difficult to know what you require, or what structure your RFP should take, and what it should contain. If your RFP is not good then you risk getting poor responses from your suppliers, or the cost they quote won’t actually reflect what you really need.

So we’ve put together template Request for Proposals which you can use and tailor for your own needs. This will save you a lot of time and should help ensure that your own RFP is as good as it can be so the responses you get are also as accurate as possible.  

Below are the template RFPs we’ve created so far and we’re adding others all the time. If you unlock access to any one of these RFPs then you get access to all the others free!

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Store locator tools: which retailers offer the best mobile UX?

And for more on this topic, read our posts on minimal mobile UI design and gorgeous examples of mobile design inspiration.

Store locator UX factors

  • Use geo-location

A bit of a no-brainer. Retailers should allow people to search for their local store using an IP address or their phone’s GPS signal.

It speeds up the process and means mobile users don’t have to enter their postcode using the small, fiddly keypad.

  • Include store information

It’s likely that people will need to know the opening times for each store, but retailers should also include contact information, the types of services available (e.g. click and collect, parking, types of products sold) and any other relevant details.

  • Make the map interactive

People want to be able to expand the map and navigate around to get a better idea of where each store is located.

This probably means plugging into the Google Maps API.

Good examples

And now for some examples of brands getting it right.

John Lewis

John Lewis has a ‘Shops’ tab in the top nav, so it’s really easy for mobile users to begin looking for their nearest outlet.

If you use the GPS feature it automatically brings back the details of the nearest shop, including opening hours, a click-to-call button, and in-depth details of how to find it (e.g. nearest tube, parking information, congestion charge, etc).

                 

There’s also a button that links to Google Maps and another that leads to a downloadable department guide, though it comes as a PDF. 

Debenhams

Though Debenhams’ store locator isn’t perfect, it is better than most.

It gives the opening hours, address, store manager’s name, and the location of the click & collect desk. It also links users to Google Maps for directions.

On the downside the locator tool is hidden within a tiny link in the hamburger menu, there’s no phone number, and the maps aren’t very useful.

                 

Nandos

The bizarrely popular chicken restaurant has a great ‘Find your nearest Nandos’ CTA within the hamburger menu.

Each listing gives users an interactive map, opening hours, details on baby changing and wheelchair accessibility, Tube information and a click-to-call telephone number.

There are also text links for the five other Nandos restaurants closest to this outlet.

                 

Carphone Warehouse

Carphone Warehouse has opted for icons in its top nav, but most mobile users should be familiar with the map pin logo.

The tool itself has a great ‘Find stores’ CTA, while the store pages offer a great UX and have all the information one could need. Top marks.

                  

Schuh

Another excellent store finder, this time from Schuh. There’s a prominent link at the top of the page, a great ‘Current location’ CTA, and the store pages provide all the relevant information.

                  

Morrisons

The locator tool is easy to spot on Morrisons’ homepage and the GPS function returns a well-designed results page.

Unfortunately the map feature isn’t interactive, but it does offer useful directions. 

                 

M&S

Who knew there were so many M&S shops in Central London? 

This is a great interactive map that links to really useful and thorough store information.

                 

In conclusion…

In my humble opinion, all of these store locators offer a decent user experience though Schuh and M&S potentially stand out as the best.

I’m a fan of Schuh’s big CTAs and user-friendly navigation, while M&S provides a great UX combined with stacks of useful information.

I had to visit a surprising number of different retailers in order to find these examples, so clearly store locator design is an area that requires more attention.

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10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

A/B testing is much more difficult and complex than most vendors and blog posts would have you think. There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business. In this article, 10 CRO experts with extensive hands-on experience will reveal […]

The post 10 CRO Experts Reveal Their Biggest A/B Testing Mistakes appeared first on ContentVerve.com.

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The Marketer’s Guide to Instagram

In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most engaged users.[2] A study was done using the rock band Paramore’s social media accounts. […] Continue reading

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