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It’s becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services — in fact, Google found that nearly 60% of consumers visit a company’s mobile website in the buying cycle. And because we want to be where our audience is, it’s important for us to up our mobile game.
The first step you need to take? Make your website responsive.
What a year it’s been! We wanted to wrap it all up by sharing some of our most popular articles from this year, in case you haven’t had a chance to read ‘em all. Enjoy! 1. Think Your Site Needs … Read More Continue reading
With the end of the year fast approaching, we’re in full planning mode over at Get Smart Content. As we piece together our marketing roadmap for the upcoming year, we’re consulting some top-notch articles and reports. For instance, Forrester Research recently predicted that 2015 would be the year of personalization and we couldn’t agree more.Continue Reading »
The post Weekly Round-Up: 2015 Trends and Personalization appeared first on Get Smart Content.
The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion, while mobile commerce continues its upward surge, with 25% growth between 2013 and 2014. So […] Continue reading
The holiday season is in full force — which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.
Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want — and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.
There’s a growing demand for a foolproof, universal solution to the increasingly important dilemma of omnichannel analytics. The problem, unfortunately, is that such a single solution will probably never arrive. Instead, digital marketers must develop tailored approaches that reflect the unique characteristics of the customer journey. Read the rest: There is no Golden Path toward […]
The post 5 Must-Read Optimization Posts for the Week of December 15 appeared first on Brooks Bell.
December 19, 2014
This was another big year for experience design. Biggest one yet? Sure, why not. There were too many developments, surprises, and shakeups to count, so we sent the call out to our contributors to give us their picks for the trends—both good and bad—that stood out from the rest.
Wihtout further ado, the top UX trends of 2014:
Welcome Back Social Media, We’ve Decided You Are Useful – Rebekah Rousi
After years of deliberating the benefits and popularity of social media, with conflicting views and sentiments over whether it was healthy or not—promoting loneliness through abundance of “friends” but no real relationships and of course the deflated interest levels of disgruntled users filtering through waves of selfies and “words of wisdom”—people have decided that services like…read more
By UX Magazine Staff
It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis.
But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. Not everyone can be a writer, and not every writer has the knowledge or capacity required to create the right content. So what can be done?
A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands – ranging from established retail giants to ecommerce companies – are using pop-up shops as a mechanism to build stronger relationships with their customers.
Notice that the goal is relationships, not sales? Sales are nice, but pop-ups have a unique ability to build relationships between customers and brands, so the goals are often driven more by marketing and awareness than revenue.
Another one bites the dust. Here are our most read articles for 2014. Make sure you didn’t miss any. 10#: The Science of Storytelling & Memory and Their Impact on CRO If your website isn’t converting well, it’s likely the story you’re telling your customer’s journey through the marketing funnel isn’t resonating on some emotional level.(…)
The post Top 10 Articles on ConversionXL In 2014 appeared first on ConversionXL.
Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week’s picks post.
The post Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks appeared first on Neuromarketing.
It’s a tense setting at the Circle of Elrond. People are talking about conversion rate optimization when Boromir speaks up and says, “One does not simply become a great conversion marketer.” Or something like that. The point is you don’t become a conversion marketer just by running a few A/B tests. There’s a lot that goes on [...]
The post 4 Skills You Need To Become A Great Conversion Marketer appeared first on The Daily Egg.
Let me tell you a quick, cautionary tale about using images online and copyright. Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used.
Embarrassed, I quickly investigated.
Inbound marketers are constantly on alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.
To make sure you’re fully up to date on the latest major changes in SEO, we’ve compiled a full list of the most important Google algorithm updates from 2014.
The Company Corcentric is a financial process automation software. It specializes in Accounts Payable automation, imaging, and workflow solutions. Corcentric maximizes ease of use and eliminates the risk of Accounts Payable outsourcing with a configurable, cloud architecture SaaS model that incorporates advanced imaging technology. Their homepage clearly defines the value proposition of the software. There’s also a neat yellow-colored CTA — asking people to sign up for a demo — on their homepage. If we go by the Von Restorff effect, the yellow colored CTA makes the primary goal of the website stand out pretty well. This is how the original homepage looked like: The Test In this case study we are going to see how the copy on the CTA button affected its click-through rate. This test was run by Greenlane Search Marketing to optimize the conversions on Concentric homepage. The hypothesis was that changing the CTA copy from…
The post The Word “Free”, Thy Presence can Really do Wonders! [A/B Testing Case Study] appeared first on VWO Blog.