Conversion Optimization News & Resource Community

The VisitorCentric community provides the latest news, strategies, trends and tools related to conversion optimization and website usability. The conversion optimization community provides a variety of free conversion optimization resources including a tools & resource directory, news archives, white papers, case studies, forums and even a daily recap email that gathers all of the day's website usability news for you in one convenient email. Take advantage of the largest conversion optimization resource in world!

There's Power in Numbers
Share The VisitorCentric Community!
Explore The VisitorCentric Community
Tools & Resource Directory | News | Community Forums | About

Latest Conversion Optimization News Headlines

VisitorCentric content includes syndicated posts. View our content syndication policies here.

Creative Market’s 10 Must-Read UX Books

I was thrilled to see that 100 Things Every Designer Needs To Know About People made Creative Market’s  “10 Must-Read UX Books”.   Check out the book on Amazon if you aren’t familiar with it. Here’s the link to Amazon: 100

Continue reading

Tagged , | Comments Off

Do You Design for Mobile First? [POLL]

With more mobile users (and mobile-only users) than ever before, companies simply can’t ignore the mobile experience or leave it as an afterthought. To improve mobile design and usability, many designers have adopted a mobile first design strategy. Mobile first … Read More Continue reading

Tagged , | Comments Off

T-Shirt: Keep Calm and Wireframe On

Stressed out at work? Remind yourself and everybody else to keep calm and wireframe on with this T-shirt. Use it to boost the morale of your team, or express your passion for UX with it. Continue reading

Comments Off

The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing your audience, building strong customer relationships, and positioning your company. It’s also a powerful way […] Continue reading

Tagged | Comments Off

5 Must-Read Optimization Posts for the Week of January 26

This weekend, more than 100,000,000 Americans will gather around a television, eat snacks, and enjoy the season-ending championship of the NFL. While the majority of those viewers tune-in for the game, characteristic features of the experience are the commercials aired between plays. These famously pricey ads reach a huge audience, but a focus on conversion […]

The post 5 Must-Read Optimization Posts for the Week of January 26 appeared first on Brooks Bell.

Continue reading

Comments Off

How Product Packaging Influences Buying Decisions [Infographic]

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

A shopper paces the aisle, looking at one laundry detergent after another. All offer essentially the same thing: clean clothes, fresh smell, easy pour …

So how does a shopper make a decision to buy one over another?

Continue reading

Tagged , | Comments Off

Case Study: PhillyDensitry.com Responsive Redesign

Upgrading to a responsive design has many benefits, including speed. A new design for PhillyDentistry.com tested about twice as fast.
Continue reading

Comments Off

Amazon Leads the Way With Negotiation Option for Rare Items

It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. What’s this “new” thing they’re doing?

Haggling.

Continue reading

Posted in ecommerce | Comments Off

10 Excel Tricks Every Marketer Should Know

Excel is a useful tool for a number of marketing tasks.  The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.  

With that in mind, here are ten tricks to help you get more proficient at Excel.

1) How to Summarize Data with a Pivot Table

Continue reading

Comments Off

Personalized Content FAQs

Every day we work with companies that are looking to improve their website effectiveness and business results by delivering a personalized, relevant website experience for each audience segment that they serve. There are some common questions that we hear from marketers and CMOs as they seek to understand how to best utilize personalized content forContinue Reading »

The post Personalized Content FAQs appeared first on Get Smart Content.

Continue reading

Comments Off

5 Practical CRO Predictions for 2015

It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization. As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not just to look ahead at [...]

The post 5 Practical CRO Predictions for 2015 appeared first on The Daily Egg.

Continue reading

Tagged , , , , , | Comments Off

The Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day

Hey there, marketer. I’m curious … what’s really going in that day-to-day work life of yours?

When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn? It’s time to speak the truth. 

Continue reading

Comments Off

10 Delicious Recipes You Can Make in Your Office Kitchen

It’s not the food in the office kitchen; it’s what you do with the food in the office kitchen.

When your stomach starts to grumble at work, you know it’s time for a quick snack break. But what are you in the mood for? Hmmm …

As you make your way down the hall, you start to wonder: Could there be more to your workday snack than the contents of the vending machine?

Continue reading

Comments Off

The State of Mobile Commerce [Infographic]

This week’s infographic looks at the state of mobile commerce, created by Invesp Consulting. Tweetables Mobile now accounts for 19% of all US retail ecommerce sales, 27% expected by 2018 Tweet this This year’s US tablet commerce expected to reach $52B, smartphone $22B Tweet this Average desktop conversion %=2.06% vs tablet 1.54%, smartphone 0.55% Tweet […] Continue reading

Comments Off

8 Steps to Building Features Your Users Actually Want

Today’s guest post was written by Craig Morrison, founder of UsabilityHour.com. Enjoy! YOU SHALL NOT PASS!!! That’s a quote from Lord of the Rings, in case you’ve been living under a rock for the last… 60 years. This is the … Read More Continue reading

Tagged | Comments Off