Conversion Optimization News & Resource Community

The VisitorCentric community provides the latest news, strategies, trends and tools related to conversion optimization and website usability. The conversion optimization community provides a variety of free conversion optimization resources including a tools & resource directory, news archives, white papers, case studies, forums and even a daily recap email that gathers all of the day's website usability news for you in one convenient email. Take advantage of the largest conversion optimization resource in world!

There's Power in Numbers
Share The VisitorCentric Community!
Explore The VisitorCentric Community
Tools & Resource Directory | News | Community Forums | About

Latest Conversion Optimization News Headlines

VisitorCentric content includes syndicated posts. View our content syndication policies here.

Speak Your CEO’s Language: 3 Ways to Show Marketing’s Impact on Revenue

revenue_reportingAs marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: revenue.

Continue reading

Tagged | Comments Off

CodeinWP: Turn Your Design into a WordPress Theme

What most designers do best is design. Coding the design is a different story. When clients hire someone to design their website, they expect to get a product that not only works, but is easy-to-use.

Continue reading

Comments Off

Mobile Design Now with Luke W. [On-Demand Webinar]

‘ On September 23, we hosted a webinar with Luke Wroblewski on designing for today’s mobile world. The recording of the webinar is now available to view on-demand! Here are a handful of our favorite quotes from Luke’s presentation: “Traffic, … Read More Continue reading

Tagged , | Comments Off

Why Are Infographics So Darn Effective? [Infographic]

power-of-visual-content-titleWe all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text.

Why is that? Our brains do less work to digest visual content, first of all. 

Continue reading

Tagged | Comments Off

Mapping Your Success with Objectives and Key Results, Our October 7th Virtual Seminar

Objectives and Key Results is a system that causes little disruption and has a huge positive impact. OKRs were developed by Intel and adopted by Google, and are currently utilized by a growing number of successful Silicon Valley companies. It’s your turn! In her October 7th virtual seminar, Christina Wodtke is going to teach us a […] Continue reading

Tagged | Comments Off

Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary measurement of digital success — and therefore advertising currency — announced this week that its metrics have been accredited by the Media Rating Council….

Please visit Marketing Land for the full article. Continue reading

Comments Off

Why Website Personalization Works

According to Gartner, 46% of B2B customers consider tailored offers as extremely significant. A study by one marketing automation company found that personalized calls to action are 42% more likely to lead to a conversion. A whopping 74% of online consumers get frustrated with websites when content appears that has nothing to do with theirContinue Reading »

The post Why Website Personalization Works appeared first on Get Smart Content.

Continue reading

Tagged | Comments Off

Orchestrating Content Marketing On A Global Scale

Columnist Rebecca Lieb discusses the necessary ingredients for a successful global content marketing initiative.

The post Orchestrating Content Marketing On A Global Scale appeared first on Marketing Land.

Please visit Marketing Land for the full art… Continue reading

Tagged | Comments Off

6 Ways Social Proof Can Increase Conversions On Your Site

In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but they were still pretty small. Typically, VCs don’t invest in companies that are so small and have no idea how they’re going to make money. Watch Shark Tank or Dragon’s [...]

The post 6 Ways Social Proof Can Increase Conversions On Your Site appeared first on The Daily Egg.

Continue reading

Posted in Case Studies | Tagged , , | Comments Off

Guerilla Research Tactics and Tools

As UX practitioners, we know the value of user research, and understand that ‘failing to plan is planning to fail’. Quite often though, our budgets or timescales fall far shorter than our aspirations. UX Designer Chris Myhill explains how real data can still guide decision making when traditional research methods are off the table.

The post Guerilla Research Tactics and Tools appeared first on UX Booth.

Continue reading

Posted in Testing, Usability | Comments Off

SiteSpect Mobile: iOS SDK Facilitates Mobile App Testing

To simplify the app development process, SiteSpect released Mobile: iOS SDK, which is designed to enable retailers to perform A/B testing and behavioral targeting for iOS apps. The solution complements the SiteSpect web and mobile optimization … Continue reading

Comments Off

One Word That Turns Work into Play

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes. Most of us are part of teams. We group ourselves in companies, departments, projects… Continue reading

Comments Off

In Native Advertising, Brands Win When They Know The Audience [#awxi]

If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.”…

Please visit Marketing Land for the full article. Continue reading

Tagged | Comments Off

“There Are More Bugs In Mobile Than… Particles In The Universe!”


  

Mobile is a difficult, unpredictable beast. If you run into technical problems in mobile, then you’ll know how annoying fixing them can be. That’s why we’ve teamed up with Peter-Paul Koch to create The Mobile Web Handbook, our practical new guide to dealing with front-end challenges in mobile. The book is finally ready and is now shipping worldwide. It’s available in print and as an eBook.

There Are More Bugs In Mobile Than... Particles In The Universe!

We have all been there. Whether you are developing a responsive website or an app or just dealing with WebViews, you always end up running into annoying technical problems that all of those quirky (and not so quirky) mobile browsers throw up so very often. Weird browser bugs, inconsistent CSS and JavaScript support, performance issues, mobile fragmentation and complicated nuances such as device pixels, viewports, zooming, touch event cascade, pointer and click events and the 300-millisecond delay. No, mobile isn’t actually dark matter, but it does require you to learn a few new things, some of which are quite confusing.

The post “There Are More Bugs In Mobile Than… Particles In The Universe!” appeared first on Smashing Magazine.

Continue reading

Tagged | Comments Off

A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]

blue-linked-people“Lisa has recommended you!”

Awww, she has?!

When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block.

Continue reading

Tagged | Comments Off