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How to Lead Your Team Through a Crisis

leadership_introvertsThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

It’s relatively easy to lead a team when things are going well. But what separates good leaders from great leaders is how they guide their teams when the chips are down.

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Lost in Translation: How to Drive Traffic to Your Website When You Go International

A few months ago, Gal Nissani published an article about converting your international audience. The article makes the point that translation is the most important step you can take to attract potential clients. Translation also makes browsing your website more convenient for visitors. I would like to go further and explain how to drive traffic […] Continue reading

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How to Persuade Customers to Convert on a High-Priced SaaS Product

At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve still got to sell. Here’s how it’s done. 1. Raise the price, […] Continue reading

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5 Must-Read Optimization Posts for the Week of October 20

New research has found that as much as 60 percent of all purchase decisions are made before customers enter the sales funnel—calling the utility of the entire model, and traditional marketing strategy, into question. Marketers, especially digital marketers, today need to fight “funnel vision” and target their messages to other points in consumer decision journey. […]

The post 5 Must-Read Optimization Posts for the Week of October 20 appeared first on Brooks Bell.

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Adding Certificates & Payment Options on Product Pages Increased Clicks on Add to Cart

The Company Manna is a Hungary-based online store that sells chemical-free, organic and handmade personal-care products like soaps, body butters, essential oils, etc. Their products are available for purchase in Hungary, Germany, Austria and Serbia. The Hypothesis Being a Hungarian brand in Germany, they have to deal with a lot of trust issues. To overcome the same they decided to test various certifications and payment seals on the website. The hypothesis was that adding these certificates and payment icons near the “add to cart” button on the product page will increase clicks on the button as well as sales and revenue. This is how the original product page looked like: The Test The team at Manna decided to a/b test 2 variations of the product page against the original. The first version had a big banner showing the payment options and 3 certificates below it. This is how it looked:…

The post Adding Certificates & Payment Options on Product Pages Increased Clicks on Add to Cart appeared first on VWO Blog.

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What’s the Worst User Experience? [POLL]

Let’s not beat around the bush. There are some user experiences that just simply ruin everybody’s day. We spend a lot of time here at UserTesting studying what these experiences are, how users react to them, and how they can … Read More Continue reading

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1 of 11 Marketing Triggers: Ethos

A few weeks back I posted a list of 11 Marketing Triggers I swiped from a Quora answer, and also promised to eloborate on each item on the list, starting with the first, Ethos. If you’re not familiar with the list, here are the 11 triggers: 1) Ethos (your per­ceived char­ac­ter) is the most impor­tant, […]

1 of 11 Marketing Triggers: Ethos is a post from: Jeff Sexton Writes

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How to Annotate a YouTube Video [Quick Tip]

video-youtubeEver wondered how to make those clickable buttons that show up on some YouTube videos?

Wonder no more — I’m here to teach you how.

Why? Because little annotations that prompt viewers to “Subscribe” or “Follow us” or “Click

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How to use Tree Testing to Test the Information Architecture of Your Website or App

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Importance of testing IA

Back when I was a kid, I was taught that raw bits of unorganized facts that needed to be processed are called data, and when data is processed and organized into something sensible, or presented to …

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World Usability Day: attend and win the $10,000 Prize Package

We’re excited to be sponsoring another exciting usability event called World Usability Day (WUD), taking place on November 13, 2014.

WUD is a single day of events occurring in over 25 countries that brings together communities of professional, industrial, educational, …

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What Paid Search Marketing Can Teach Us about Relevant Content

Google generates more than 50 billion dollars a year in advertising revenue. They can do that because almost 70% of the time someone goes to the internet to search for something, they do it from Google. Google has a number of products, of course – Maps, Apps, Gmail, YouTube, etc. – but the reason theyContinue Reading »

The post What Paid Search Marketing Can Teach Us about Relevant Content appeared first on Get Smart Content.

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User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

Contributor Shari Thurow explores the much-touted three click rule. Do you abide by it in your UX work?

The post User Experience Myth Or Truth: The Three-Click (Or Tap) Rule appeared first on Marketing Land.

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4 Time-Tested Ideas to Make Customers Return to Your Site

Running an ecommerce business is a little like fishing in a lake with twenty million other fishermen, some of them equipped with magic fishing nets that attract all the fish in the lake. While each fisherman out on the waters would love to lay their hands on those magic fishing nets, few take the effort [...]

The post 4 Time-Tested Ideas to Make Customers Return to Your Site appeared first on The Daily Egg.

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Three Psychological Features Of A Landing Page That Make People Click

What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel.

The post Three Psychological Features Of A Landing Page That Make People Click appeared first on Marketing Land.

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Google Unveils ‘Inbox,’ a New App to Change How You Manage Email

google_inbox_for_marketersRemember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever.

Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started

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