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There are some things about your website you simply can’t ignore — manual penalties, negative SEO, stuff like that. There are other problems that can come up, too. They aren’t quite as obvious, but they are just as damaging. In this article, I share with you four of these data-driven alarm signals. I want to […] Continue reading →
If your team has been practicing some form of Agile or Scrum, it likely has a loose definition of a MVP. The question is, are you launching MVPs at the end of each sprint, or are you launching “whatever we fit into a 2-week sprint cycle?” If your iteration planning tends to focus on timelines, […] Continue reading →
According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, are also known to convert sometimes up to 5-6X higher than the average non-site search visitor. Natural language processing software Inbenta mentions in this article a client who noticed their site(…)
If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I’ve spent a lot of money and a lot of time making sure that my call to action buttons [...]
Sentiment analysis and emotional contagion are nothing new, but Facebook’s recent research study, dubbed by the media the “emotion manipulation” study has launched heated debates regarding the accuracy of the research and the ethics of performing experiments on people without their knowledge or consent. This week, Kim Morrow brings us through some of the recent articles looking at the different sides of the Facebook “manipulation.”
Want to make your prices seem lower without actually changing them? Here’s a research-based technique that will do exactly that, with one small catch… it doesn’t work equally well for male and female customers!
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google Analytics together. In that post I went over the integration between both tools, described the reports available after linking your accounts, and a… Continue reading →
You resize the browser and a smile creeps over your face. You’re happy: You think you are now mobile-friendly, that you have achieved your goals for the website. Let me be a bit forward before getting into the discussion: You are losing users and probably money if responsive web design is your entire goal and your only solution for mobile. The good news is that you can do it right.
In this article, we’ll cover the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why performance is so important in mobile, why responsive design should not be your website’s goal, and ending with the performance issues of the technique to help us understand the problem.
If you have to design an interface it’s almost obvious to think to begin the process by drawing. But is this the best way? I once casually started by writing an imagined human-computer conversation, and only afterwards I continued by drawing. This changed my way of thinking and I never went back to drawing first. This article will explain the reasons behind my decision.
I have always been a huge admirer of the guys at Basecamp. Some time ago, I was reading a tweet by Jason Zimdars, one of its designers: “UI design starts with words.” He wasn’t joking. The comment got a lot of retweets, a lot of favorites. Everyone understood what he meant — except me.
As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]
The marketing landscape has undergone a powerful transformation — one thatputs consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities.