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According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could […] Continue reading →
One-page websites are growing in popularity. They’ve been applauded for making the user workflow very intuitive and straightforward. (It’s hard to get lost on a single page!) They’re a huge hit with sites that have a single-action goal: Purchasing an … Read MoreContinue reading →
I saw an Acura ad tonight that left me rivited. Frankly, I’m not sure it’s all that great an ad in the bigger picture, but the editing and storytelling was genius. Some may think I’m overstating my case on this, but no less a genius than Stanley Kubric claimed that the very best film editing was […]
The web is everywhere. It’s on our desks, in our pockets, and on screens of all sizes. The complexity involved with building a website grows with each new device it must support. This cross-platform consistency requirement makes a concrete, static design process unsustainable. As flexible and responsive as the sites we’re building have to be, so too does our process for building them. Continue reading →
This is a blog about marketing, so we’re not going to take a position on whether or not any psychic readers actually have paranormal gifts, but it’s safe to say that a bunch of them don’t. We’re not sure if they are confessing or bragging, but many less than authentic fortunetellers have detailed exactly howContinue Reading »
It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach?
Google Analytics is now being utilized by both the hobbyist with a blog to the Fortune 500 business analyst, and one of the benefits of that is the creation of a community of experts who can help you use the tool better.
Google Analytics can help you pinpoint where you should be treating various types of visitors with varied tasks differently. It can help you segment, cut through, and clarify – but only if you know your way around.
Dave Booth, Founding Partner at Cardinal Path, is presenting a webinar to help you do just that. Join the webinar and find out how you can better utilize the tool:
Slice and dice data like a pro – learn the most useful custom segments you can create, and save the ones pros like Dave use often
Make it your own – use custom dimensions to extend the attributes on which you can segment
Get in front of the right people – create remarketing lists from your segments and pass the filters to AdWords
I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words. That’s a lot of writing. I do it for a reason. My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. […] Continue reading →
There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For small businesses, it can feel overwhelming to start split testing, analyzing results and developing landing pages on a tight budget. Fortunately, there are a variety of free and low-cost tools [...]
Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data
To badge or not to badge? That is the question. Because badges — and a lot of stuff designed for conferences — often look the same. But if you have a little, different conference, you need different kinds of things. Badges included.
It all started in 2013 with the first Kerning conference. I was asked to design the official notebook: we ended up with a really typographic design for the cover and a funny pattern on the back. And an Easter egg on the cover — more on that later. It was a really funny project, so when my dear friend Cristiano Rastelli, a member of Kerning’s organizing committee, asked me to design the notebook and some printed materials for Kerning 2014 I immediately said “Yes, let’s start!”
Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! One of the most powerful and quickly evolving tools available to marketers is behavioral advertising. If you aren’t using it, you [...] Continue reading →
Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.