The 10 Must-Have Website Optimization Tools (And How to Use Them)

Maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance. I hear this from a lot of marketers, but let me ask you a question. What happens to a website that never gets optimized for s…

Maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance. I hear this from a lot of marketers, but let me ask you a question. What happens to a website that never gets optimized for search and conversions? It dies. You don’t want to sing a dirge for your site, right? You want it to flourish — and bring in paying customers. To fulfill that goal, you need the right tools. Search engine optimization (SEO) and conversion rate optimization (CRO) have become too sophisticated for manual optimization, which is...

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Blockchain — What Does It Mean for the Retail and CPG Industry?

From tracking coffee beans to cryptocurrency payment methods, to building more intuitive loyalty programs — the blockchain wave is already here and quietly making… > Read More
The post Blockchain — What Does It Mean for the Retail and CPG…

From tracking coffee beans to cryptocurrency payment methods, to building more intuitive loyalty programs — the blockchain wave is already here and quietly making... > Read More

The post Blockchain — What Does It Mean for the Retail and CPG Industry? appeared first on Retail Performance Marketing Blog - CPC Strategy.

Video Now Available To All Amazon Sellers With Enhanced Brand Content

Amazon Enhanced Brand Content (EBC) is a unique way for Brand Registered Sellers to showcase their products through enhanced images and text placements…. > Read More
The post Video Now Available To All Amazon Sellers With Enhanced Brand Content appea…

Amazon Enhanced Brand Content (EBC) is a unique way for Brand Registered Sellers to showcase their products through enhanced images and text placements.... > Read More

The post Video Now Available To All Amazon Sellers With Enhanced Brand Content appeared first on Retail Performance Marketing Blog - CPC Strategy.

Let’s Meet Up!

In this era of video conferencing and emails, there is something to be said for face-to-face meetings.  So, where are we gonna be? Check it out below–and drop by or drop us a note if you want to meet up!   Network & Chill: San Francisco Meetup Group Wednesday, August 29, 2018  LOCATION: Press Club […]

The post Let’s Meet Up! appeared first on Brooks Bell.

In this era of video conferencing and emails, there is something to be said for face-to-face meetings.  So, where are we gonna be? Check it out below–and drop by or drop us a note if you want to meet up!  

Network & Chill: San Francisco Meetup Group
Wednesday, August 29, 2018 
LOCATION: Press Club – 20 Yerba Buena Ln, San Francisco, CA 94103 · San Francisco, CA

Details: We’re hosting a casual meet up of optimization and personalization experts in the Bay Area. Register here for the opportunity to connect and exchange war stories with your peers over drinks. 

Opticon
September 11-13, 2018
The Cosmopolitan, Las Vegas, NV

Details: 
Don’t miss our CEO Brooks Bell speaking at Opticon about up-leveling your experimentation strategy. It’ll take place on Thursday, September 13th, from 11-11:40 am.We’ll also have a booth in the exhibit hall, so make sure you stop by to meet the crew and get some fun new swag.

Need a ticket? Register today  and use code SPEAKER300 for a $300 ticket (regular price is $850). Deadline to register is September 3rd! 

Evergage Personalization Summit
September 11-13, 2018
Boston Park Plaza, Boston, MA

Details:

Come meet Brooks Bell data scientist Aaron Baker and user experience expert AJ Bikowski. 

Click here to register and use our discount code for 50% off: BROOKSBELL50

None of these work? Fear not, there will be more opportunities for you to put a face to a name. Sign up for our newsletter for monthly updates on our whereabouts!

The post Let’s Meet Up! appeared first on Brooks Bell.

What Can’t You Sell on Amazon?

Today, the Amazon Marketplace sells more than 600 million products, but there is definitely a lengthy list of restrictions on what you can and can’t… > Read More
The post What Can’t You Sell on Amazon? appeared first on Retail Performance…

Today, the Amazon Marketplace sells more than 600 million products, but there is definitely a lengthy list of restrictions on what you can and can’t... > Read More

The post What Can’t You Sell on Amazon? appeared first on Retail Performance Marketing Blog - CPC Strategy.

How to Measure Instagram Metrics | What’s Your ROI?

Instagram has made big strides in terms of metrics over the last few years — especially since its takeover by Facebook. Still, its… > Read More
The post How to Measure Instagram Metrics | What’s Your ROI? appeared first on Retail Performa…

Instagram has made big strides in terms of metrics over the last few years — especially since its takeover by Facebook. Still, its... > Read More

The post How to Measure Instagram Metrics | What’s Your ROI? appeared first on Retail Performance Marketing Blog - CPC Strategy.

The Most Effective Ecommerce Lead Generation Tips and Strategies

I have some bad news for you. It might hurt. Everything you’ve read about lead generation strategies might not apply to your business. Why? Because ecommerce lead generation is different. If you run a business outside the ecommerce family, feel free to…

ecommerce-lead-generation

I have some bad news for you. It might hurt. Everything you’ve read about lead generation strategies might not apply to your business. Why? Because ecommerce lead generation is different. If you run a business outside the ecommerce family, feel free to check out another Crazy Egg article that applies to your company. For those of you in the ecommerce market, though, we need to set a few things straight. I’m going to share with you my best tips for effective ecommerce lead generation, and you might notice that they’re not the same as the tactics you might use for,...

The post The Most Effective Ecommerce Lead Generation Tips and Strategies appeared first on The Daily Egg.

2018 Amazon Seller Podcasts You Should Listen To Now

A decade ago, you would be hard-pressed to find a decent selection of Amazon seller podcasts. Luckily, today it’s a different story. Thanks… > Read More
The post 2018 Amazon Seller Podcasts You Should Listen To Now appeared first on Retail Perf…

A decade ago, you would be hard-pressed to find a decent selection of Amazon seller podcasts. Luckily, today it’s a different story. Thanks... > Read More

The post 2018 Amazon Seller Podcasts You Should Listen To Now appeared first on Retail Performance Marketing Blog - CPC Strategy.

How to Get the Buy Box on Amazon | 7 Steps

  Amazon generates over $150 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell… > Read More
The post How to Get the Buy Box on Amazon | 7 Steps appeared first on Retail Performance Marketing Bl…

  Amazon generates over $150 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell... > Read More

The post How to Get the Buy Box on Amazon | 7 Steps appeared first on Retail Performance Marketing Blog - CPC Strategy.

How to Retarget on Instagram Ads

Tired of shoppers abandoning their carts? Want a way to remind old leads of those products and services they almost purchased?  Then retargeting… > Read More
The post How to Retarget on Instagram Ads appeared first on Retail Performance Marketing Blo…

Tired of shoppers abandoning their carts? Want a way to remind old leads of those products and services they almost purchased?  Then retargeting... > Read More

The post How to Retarget on Instagram Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.