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How Important are Pageviews for Bloggers?

If you’re a new blogger or have been around the block some, pageviews are really important. If you’re not paying attention to your website’s stats, then you’re missing out on a lot of things that could make you money. In this article, we’ll cover how important are pageviews for bloggers. How Important are Pageviews for […]

The post How Important are Pageviews for Bloggers?, written by Marty Diamond appeared first on Diamond Website Conversion.

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17 Testing Tools for Mobile UX

Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1. Userlytics Best feature – Recruiting couldn’t be any simpler. You can send an […] Continue reading

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How to Increase Conversion Rates by Decreasing Choices [Infographic]

too_many_choicesI don’t know about you, but I hate shopping for shampoo.

I know roughly what kind of shampoo I need — something that doesn’t dry my hair out – but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!)

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Jared Spool – How Do We Design Designers? Live!

Why don’t design students coming out of school know about responsive design or creating mobile apps? Why are our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation? It’s not that schools or professional development programs are slow to adapt; it’s more complicated than that. But our tendency to focus on skills alone just isn’t sustainable. Instead, we need to start investing in the ways we create designers and fuel their growth. Continue reading

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Revealed: The Best Way to Personalize

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name. This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from [...] Continue reading

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Make your VWO Graphs more Meaningful with Annotations

Ever found yourself puzzled with a sudden spike or drop in test results? Did it finally take you hours of brainstorming and discussions to figure out what caused the change? Now you can avoid all that hassle by simply adding notes to your graphs. VWO allows you to annotate your graph reports with relevant notes to make your analysis more meaningful. Think of these as sticky notes on your graph reports. You can use these annotations to add comments, mark important events and even add relevant links to your graphs. Let’s say you are the optimization expert with a large software product company. To get more users for your product, you are running a campaign on your ‘sign-up’ page with a goal to improve conversions. Meanwhile, your marketing team decides to launch a well-targeted newsletter campaign that directs visitors to the sign-up page. The awesome campaign results in a sudden…

The post Make your VWO Graphs more Meaningful with Annotations appeared first on VWO Blog.

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It’s the Little Things: How HubSpot Writes Microcopy

happy-face-in-sandHave you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful?

Every time I read microcopy that shows personality, it reminds me there are real humans behind a website’s or product’s design. It kinda feels like I just shared a private

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29 Charts & Stats on What Matters Most to Marketers Right Now

state-of-inbound-marketing-chartsThe best marketers I know are curious.

They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers.

If you consider yourself a curious marketer,

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Why Consumers Showroom and Webroom [Infographics]

Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse. Tweetables Over 50% of smartphone owners have researched prices while in store Tweet this 1 in 5 consumers practice showrooming, 96% plan on doing so in the […] Continue reading

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How to Use Qualitative Research to Drive Conversions

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’. The goal(…)

The post How to Use Qualitative Research to Drive Conversions appeared first on ConversionXL.

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Which UX Topic Would You Like to Learn More About? [POLL]

Earlier this week, we hosted a UX Forum and Roundtable Event with the UserTesting team, our clients, and other UX pros. We set up five tables with different discussion topics to get everybody talking about some important issues going on … Read More Continue reading

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4 Advantages of B2B Dynamic Content

As anyone who has visited Amazon or used Netflix knows, consumer marketers have been taking advantage of personalized, dynamic content for years. With the ubiquity of retargeting for display ads, any trip around the web is likely to involve some degree of customized content. Brands do this because it is remarkably effective, and marketers inContinue Reading »

The post 4 Advantages of B2B Dynamic Content appeared first on Get Smart Content.

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20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Graham Charlton, Editor in Chief at […] Continue reading

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What Testing Program Structure is Right for You?

Usually, a team or individual starts testing—either because it’s recognized as an opportunity at the tactical level or because it’s mandated by management—and the program evolves organically as resources, scope, and impact expand. Sometimes, this process leads to a fit that’s natural for the program and business as a whole. More common, however, the testing […]

The post What Testing Program Structure is Right for You? appeared first on Brooks Bell.

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Google Launches Resource Site For Google Analytics Developers

Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features. Philip Walton, Developer Program… Continue reading

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