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Those who’ve worked with me know that I’m not a fan of website redesign projects. I much prefer testing and incremental change.
Why? Because I’ve been involved in website redesign projects that were catastrophes, and many of my clients have admit… Continue reading
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:Quora: What Are Some Top Strategies for Conversion Optimization? This comprehensive answer covers everyt… Continue reading
10 Reasons You’ll Love Interface Papers
You get 16 sketch papers for designing iPhone, iPad, web apps and icons.
You get 8 portrait and 8 landscape paper layouts for all your sketching needs.
You get sketch papers designed with a blueprint loo… Continue reading
Ever wish you could find the perfect combination of landing page elelments that boosts your conversion rate? Well, we’ve got good news for you. Multivariate testing is a great way to test several page elements like different headlines, images and cal… Continue reading
What it is: Unless your A/B test or multivariate test runs flat, you’ll notice a difference in conversion rates between your control page and the challenger—this percentage of increased conversions is referred to as your lift.This po… Continue reading
In my last post I went over how you can use JavaScript to create a test using the keyword entered into a search engine. In this post, I’m going to expand on the use of JavaScript and dive into using cookies to create smarter tests. U… Continue reading
We’ve gone cross-country in the US, done Madrid and came when London called. Now we’re headed to Berlin for Semphonic’s X Change Europe 2012, the premier conference for web analytics professionals!
The conference format is unique in that it is s… Continue reading
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What Does Chuck Norris Think About the Facebook IPO?
Well let’s find out. And please feel free to tweet these choice nuggets of wisdom… Otherwis… Continue reading
Testing is the single best way to move your website from a conversion laggard to a conversion star.
Through testing you’ll learn exactly what gets more of your visitors signing up to become customers. But if you’ve never done it before it can b… Continue reading
BBC.co.uk
The BBC has gone for a status bar at the top of the page which informs users that the site uses cookies.
There is a link to change cookie settings, but if users press continue or just carry on using the site, cookies are set and consent is … Continue reading
Facebook’s IPO last week was rocky to say the least, and the company now faces multiple class action lawsuits. But for its team, the Stay focused and keep hacking mantra is apparently in full force despite the fact that many investors have unfriended t… Continue reading
We’re all aware of the importance of keeping customers happy. It costs significantly more to acquire a customer than keep one. This isn’t just about re-marketing to existing customers, but about delivering over-the-top service throughout the custom… Continue reading
User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen.
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I was leafing through the MarketingSherpa 2012 Executive Guide to Marketing Personnel (free excerpt at that link), and lead author Chuck Coker listed a series of initiatives that would help companies develop the capacity of their individuals. The… Continue reading
This is the question I get asked almost by everyone: “What is the average conversion rate for sites like mine?”
2-3% average conversion rate
Usually I give the text book reference answer, “According to Industry Retailer, the average conversion r… Continue reading
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