For the past few years I have been working with a financial services organization to define its marketing technology roadmap. This organization has no shortage of great technology assets but lacked an overall plan for how to use these technologies. The…
If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in …
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a local maxima, usually in a silo. […]
About Klickkonzept Klickkonzept is a Germany-based, online-marketing-performance agency. It excels in services like SEO, SEA, CRO, social media, and E-Mail Marketing. With the vision of building a 360-degree online marketing concept, it helps its clients in boosting their website KPIs. Klickkonzept firmly believes that all online marketing practices go hand in hand. This case study […]
The post How Klickkonzept Used User Insights To Help Its Client Boost Revenue By 19.24% appeared first on VWO Blog.
VWO is the world’s first Connected Conversion Optimization Platform, and we are here to share 6 simple methods that are unique to VWO and would help you derive a winning conversion optimization formula. So without further ado, let’s begin. Please note that to implement all these methods, you require a trial account with VWO. Don’t […]
The post 6 Advanced Methods To Understand Your Audience And Improve Conversions Using VWO appeared first on VWO Blog.
Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! We spend a lot of time talking about why personalization is important. If you have any doubts, check out every marketing survey and event agenda from the […]
The post The Fundamentals of Website Personalization Strategy [Part 1 of 6] appeared first on Bound.
Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing I would like to add to this recipe is documentation. Conversion rate optimization is a science project. You’…
In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company. They brought me in as CMO. Within three months all marketing KPIs had improved. Within a year-and-a-half the PE fund sold the company […]
The post Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year appeared first on CXL.
Get ready for Click Summit 2018! This is THE event for open conversation about experimentation, featuring leaders in the industry. If you’ve been before, you know what we are talking about, but if you’re new to Click, read on. You’ll learn why you want to request your invitation today to begin the registration process. Space […]
The post REGISTRATION NOW OPEN: Click Summit 2018 To Kick Off May 7, 2018 in Raleigh, N.C. appeared first on Brooks Bell.
Data is the backbone of all marketing tech stacks