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Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

Some of you out there may find this Google Analytics feature overview to be mostly review. That’s awesome! That means you’re really taking ownership of your data. However, if you’ve never used any of these features, only experimented with them a little, or aren’t sure you’re using them correctly, you should read on. From the(…)

The post Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics appeared first on ConversionXL.

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How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer. If you do […] Continue reading

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I Learned a Lot about Content Personalization in Journalism 101

I bet you think this is going to be a blog about using the inverted pyramid when writing content. You know, lead with the most important fact and get more detailed as the article progresses.  That’s not a bad plan, but I’m thinking of something else that Journalism 101 and personalized content have in common:Continue Reading »

The post I Learned a Lot about Content Personalization in Journalism 101 appeared first on Get Smart Content.

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Why People Leave Your Website [Infographic]

lonely-child-sitting-in-cornerAttracting visitors to your website is only the first step — once they get there, you want to make sure they hang around.

What’s more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying

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Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry [...] Continue reading

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5 Must-Read Optimization Posts for the Week of October 27

Though it’s been predicted for 60 years, truly personalized marketing remains a fantasy. In fact, marketers today are arguably more removed from consumers than ever—in spite of an ever-growing wealth of data. By using data to chase short-term goals and marginal improvements, marketing fallen into the “dark side of data.” By embracing long-term thinking and […]

The post 5 Must-Read Optimization Posts for the Week of October 27 appeared first on Brooks Bell.

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4 Things that Haunt Your E-Commerce Homepage- And How to Get Rid of Them

The goal of your home page is to get the customers off it, and get them closer to what they’re looking for. It should show the customers a map of your website and help them navigate.

Here are four things that don’t support that cause and chase customers away instead.

1. The Rotating Banner

Banner ads are evil.

They make marketers lazy and not tighten the editorial story. You need to decide what’s important and what has to be above the fold on the page.

More importantly, our eyes are automatically drawn to motion, so every time the banner swtiches, the customer’s attention is reset.

So instead of putting a rotating banner that takes up a lot of prime real estate on your homepage, elevate more important elements such as your trust symbols.

Rotating Banner Spirit Halloween

Spirithalloween.com has a grid of high-level categories on their homepage, which shows the breadth of their product line. However, it’s pushed down below the fold by their massive rotating ads. 

2. Grab Bag of Products

When you put random items on your home page, you’re essentially guessing at what the customer is looking for.

Instead of throwing up on your visitors by showing product-level images, show the breadth of your product line. Turn the page into a grid that represents all the high-level categories. Have collages of category-level static images that show the diversity in a particular category.

Your product line range should be apparent on visual inspection, so use a belt and suspenders approach. Take your most important categories from the navigation bar and put them into the body of the page, so you’re not solely relying on visitors to read the tiny text in the nav bar.

3. The (Early) Pop-Up Ad

Sure some people might fill it out and give you their e-mail address in exchange of a 10% discount you’re offering, but pop-up ads interrupt visitors on their way in to your site. What’s important for a visitor to understand, especially if it’s their first time there, is if you have anything they want.

Pop Up DollardaysDollardays.com interrupts you with a pop-up ad a few seconds after you arrive on their homepage. 

Instead, consider presenting the offer within the product detail page or during checkout and say, “Get 10% off if you put in your e-mail address.”

It also makes more sense to use an exit pop-up as the visitor is about to leave your site anyway.

4. The “Buy Now” Button

The call-to-action (CTA) on your homepage should be there to help users navigate to category or sub-category pages. There should be nothing to buy on it.

Deeper in, if you have a set of search results or if you’re displaying several products, consider saying “Get details” instead of “Buy Now,” as the former is not nearly as scary. A whole page full of product summaries with “Buy Now” on each one of them is overwhelming and obnoxious.

Also, it is unlikely that anyone is going to make a considered purchase without going through the product detail page (PDP). So, only the product detail page should have an “Add to cart” button. If they get there, the “Buy Now” becomes less threatening.

Your web site should definitely put fear into play, but the fear should be that a user might miss out on an important offering you have – the fear shouldn’t be your site spooking them away from a purchase. If you play it smart, avoid rotating banners and early popup ads, and choose your elements wisely, only your competitors should be afraid.

‘Want to optimize your conversion funnel but don’t know where to start? Find out how we can help you with conversion rate optimization

 
Sites generating more than $5 million
 
Sites generating less than $5 million

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Desktop Wallpaper Calendars: November 2014


  

We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. And as designers we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one—desktop wallpapers that are a little more distinctive than the usual crowd.

Desktop Wallpaper Calendars: November 2014

This creativity mission has been going on for almost seven years now, and we are very thankful to all designers who have contributed and are still diligently contributing each month. This post features free desktop wallpapers created by artists across the globe for November 2014. Both versions with a calendar and without a calendar can be downloaded for free. It’s time to freshen up your wallpaper!

The post Desktop Wallpaper Calendars: November 2014 appeared first on Smashing Magazine.

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Newbie Growth Hacker Series: Ads that Convert [Part 1 of 3]

Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality [...]

The post Newbie Growth Hacker Series: Ads that Convert [Part 1 of 3] appeared first on The Daily Egg.

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How to Earn an Ivy League Degree by Wasting Time on the Internet

waste-time-surfing-internetThis professor sure knows how to write a provocative title.

“Wasting Time on the Internet” is the name of the University of Pennsylvania’s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. And, because people love talking about wasting time on the internet almost as much as they love actually wasting time on the

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A/B Testing Copy on Homepage Increased Leads by 69% [Case Study]

The Company VenueSphere is an online third-party referral business that helps individuals and companies find a perfect venue for parties, meetings, conferences and other events. They are based out of London and their service is completely free for visitors. To capture leads, they have a neat and simple form above the fold on their homepage. The headline, just above the form, “Looking for a venue in London?” describes the value proposition aptly. The headline is accompanied by a sub-headline that originally read, “Call us or fill in a form to speak to a dedicated venue coordinator”. This is how it looked on their homepage: The Test Quoting Ben at Venue Sphere, “Our homepage is fairly broad – it doesn’t perform brilliantly in getting conversions because it’s not very focused. So I wanted to get people’s attention, so they read more about what we do.” And so he decided to play…

The post A/B Testing Copy on Homepage Increased Leads by 69% [Case Study] appeared first on VWO Blog.

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8 Data-Driven Tips for Using Images in Blog Posts

pictures-in-blog-postIf you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time?  

According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell

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The Top 9 Website Redesign Nightmares [Infographic]

Our friends at Wider Funnel have put together an infographic of the scariest website redesign nightmares you want to avoid. You may want to sleep with your nightlight on tonight… Continue reading

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How to Use Psychology to Build Social Media Campaigns That Resonate

Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year. Continue reading

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Why Lean UX Might Just Rock Your World

I was standing at the front of a training room at about 2 pm a week ago in Chicago. The room was on the 5th floor of a building in downtown Chicago. It wasn’t a very inspiring room. The windows

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