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VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews

Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy’s mission is to “spread meaningful…

Please visit Marketing Land for the full article. Continue reading

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Make Collaboration Happen, a Virtual Seminar with EightShapes’ Dan Brown

Happy, productive teams may seem like a pipe dream to those who believe all designers are divas, project managers rush timelines, and bosses (or clients) expect the impossible. Dan Brown’s team at EightShapes has adopted behaviors, making their work transparent and effective. In Make Collaboration Happen, he’ll show you how he’s distilled these behaviors into a […] Continue reading

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The Most Persuasive Website in the World and More – Roger’s Picks

It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook [...] Continue reading

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A Beginner’s Guide to the New Facebook Power Editor

Using Facebook Ads Manager is fine if you’re just starting to advertise on Facebook, but soon you’ll want to graduate to a more effective, advanced way to manage your ads – the Facebook Power Editor. The Facebook Power Editor is a free plugin that lets you bulk-edit your ads and a lot of other cool […] Continue reading

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Ahava Leibtag – Content: Messaging and Marketing

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment? Continue reading

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Color, Value & the Evolution of Logos

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous [...]

The post Color, Value & the Evolution of Logos appeared first on The Daily Egg.

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‘Star of the Week’ Spotlight: Jeremy Jordan

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Jeremy Jordan! This week, we celebrated the launch of a new internal knowledge base, […]

The post ‘Star of the Week’ Spotlight: Jeremy Jordan appeared first on Brooks Bell.

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Whitney Quesenbery and Lainey Feingold – Structured Negotiations

If you work in user experience or accessibility, you probably spend part of your time on advocacy–making the case for a new design idea or a new way of working. Lawsuits are the ultimate way to get two sides to come to an agreement, but it’s also an extremely confrontational style of advocacy. A more collaborative process might be a better way to reach your goal with an agreement that is a win for everyone. Continue reading

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Diversity, Communication, and Insight are Winning Ingredients for JUXT:Lessons in creating an effective agency team from the Design for Experience awards

April 17, 2014

Over the centuries, the basic make-up of an effective team hasn’t changed much. Among a few other things, teams that succeed need to have members who can play to their different strengths, who can communicate effectively with one another, and who can learn from their mistakes.

These traits were as helpful to a Neanderthal hunting party as they are to software development teams. What makes the notion of an effective team especially interesting in the context of experience design is in the context. There were probably only a handful of ways to effectively fell a woolly mammoth and turn it into dinner, but it seems like every UX team follows a different process, and with the nature of experience design shifting on a near daily basis, these processes need to evolve to remain competitive.

For…read more
By UX Magazine Staff

             

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Understanding multi-device user behavior in a single view

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling the ability to see web and app data in the same reporting view.

Here’s a bit more detail on this change:
Analyze app and web data in the same reporting view
Now you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use of where the data comes from. If you send data from the web and from a mobile app to one property, both data sets appear in your reports. 
If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions
If you don’t send web and app data to the same property, this change doesn’t affect your data or your account.
Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.
Benefit from consistent dimension & metrics names
Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data.

Visitors are now users and visits are sessions:
There are two big changes to the names in Google Analytics: First, the Visitors web metric and Active Users app metric are now unified under the same name, Users. And second, Visits are now referred to as Sessions everywhere in all of Google Analytics. 
We’ll be making these changes starting today, and rolling them out incrementally over the next week. Visit our developer site for more information on these changes:
Posted by Nick Mihailovski, Product Manager

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25 Ways to Increase Online Sales Without Spending a Penny

Spending too much on driving traffic, but not getting enough sales from your website? Want to experiment with doing conversion rate optimization (CRO) to increase your online sales, yet don’t want to spend too much doing it initially? Well, help is here! I have created a list of 25 tips and free trials you can […] Continue reading

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Google Analytics Combines Web & App Data Into Single Reporting View

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric  under the same “Users” name. Google Analytics product manager Nick Mihailovski shared the updates on the Google…

Please visit Marketing Land for the full article. Continue reading

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365 Ways To Persuade And Motivate: #15-24

For this post I’ve put 10 ways to persuade and motivate altogether in one post! 15. Talk first – Research shows that people like to follow a leader and that the person who talks first when a group gets together

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How to Dramatically Improve Your Google Authorship

Google Authorship is one of the most important features of the new era of content marketing. It’s an authority or trust badge that signals to search engines and readers alike that your content is trustworthy, reputable, and high-quality. But how do you gain those trust signals that Google Authorship provides? How do you improve your […] Continue reading

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3 Ways To Connect With Your Customer Even When You Don’t Make The Sale

There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos, BetaBrand, Warby Parker, Revolve Clothing, etc.) New experiences (ShoeDazzle, Rent the Runway) Unless your company embodies at least one of these attributes, it’s nearly impossible to succeed as a viable e-commerce company. Your potential customers are already […] Continue reading

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