Author: Syndicated

Inflation is the universal tax – but it is not universally experienced.

Over the last twelve-plus months, wallet capacity has contracted for consumers. Regardless of where you live, work, or shop, inflation is omnipresent in the US economy and yet, the level of the impact on each individual varies from nominal to calamitous.

This is the first in a series of posts to our blog about the Merkle Connected CX Cloud, and how this solution enables the key use cases and most critical challenges our clients face in achieving a robust ROI from their CX technologies, practices, and strategies.

In my last blog post, we discussed how to align CDP capabilities across an organization with a specific implementation: Adobe’s Real-Time Customer Data Platform (RT-CDP). Now let’s dive into the key capabilities within Adobe RT-CDP to consider when implementing a common ecommerce use case; revitalizing an abandoned cart.

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live (GML). There were a lot of important topics covered, from the future of video to investing in privacy-safe measurement.

We have seen a substantial return to live events for the industry as we head into planning season and the summer months. DTC National, part of the Xpectives Health Summit, returned to Boston this past April, and presenters, sponsors, and attendees were eager to connect with industry peers to share the latest DTC trends along with the next phase of DTC marketing for pharma and health brands.

With the excitement of what's next still buzzing in our ears, we wanted to share a few highlights from the conference.

You’ve been appointed by your management team to run your company’s RFP for a new technology. This addition will affect many levels and departments within your organization, so it’s essential that the company considers as many opinions and capabilities as possible. How can you make sure all opinions, requirements, and options are weighed and included in your decision?

As we discussed in our last post, once your organization has an identity of a customer developed and can update customer profiles in real time as new engagements happen, you can watch the journey progress and build through marketing efforts.

Since 2020, shifts in event strategy to digital and hybrid events have pushed the webinar into a place of prominence in the B2B marketing mix. And even as in-person events return, webinars still offer a compelling way to deliver reach, depth, and engagement. Not only are they a more cost-effective option to engage buyers and customers, but the digital format also offers a treasure-trove of audience insights – when deployed correctly.

The keys to success lie in the addressing four distinct phases of each webinar:

Artificial intelligence (AI) and machine learning have become a critical component of any organization’s marketing strategy. They help improve efficiencies, deliver personalized customer experiences, and drive positive performance. As we continue to lean on AI more, it’s imperative that we oversee it in a way that promotes transparency, responsibility, and equity.