Since we launched Illuminate back in May, our team has been working around the clock to develop even more features to help optimization teams better organize experiments, report performance and maximize impact. Today, we’re excited to share a few of these with you.
What’s new in Illuminate?
Show impact and determine priority
Use our new Impact Analysis to show the overall impact of your tests by page type and identify where you should be focusing your testing efforts.
Sort and filter by what matters most
Filter your tests by 15 attributes including target audience, page type, start and end date, KPIs, revenue impact and more. Not seeing what you need? Add your own using our new custom tagging feature.
Keep sight of the bigger picture
Our new dashboard view enables you to view your program’s overall performance or view performance by a specific team or line of business.
+ a new tiled layout
If you love a good masonry layout (á la Pinterest), then you’re going to love our updated experiment view. Easily switch between a basic list of your experiments or a super slick-looking tiled layout.
Many of these features were developed in response to feedback from our beta users, bringing more of Brooks Bell’s advanced experimentation methodologies directly into the software.
“With Illuminate, you’re not just getting another test repository,” said Suzi Tripp, Senior Director of Innovative Solutions at Brooks Bell. “You’re getting 15 years of experimentation expertise and proven frameworks to help you do more, and do it better.”
Interested in learning more about illuminate? Learn more on our website or schedule a demo using the form below.
The post New Features in Illuminate: Impact Analysis, Enhanced Filters, Updated Dashboard & More appeared first on Brooks Bell.