Not running experiments? You’re falling behind.

Back in 1975, Kodak had just developed a digital camera—the first of its kind. But the product was dropped for…Read blog postabout:Not running experiments? You’re falling behind.
The post Not running experiments? You’re falling behind. ap…

Back in 1975, Kodak had just developed a digital camera—the first of its kind. But the product was dropped for...Read blog postabout:Not running experiments? You’re falling behind.

The post Not running experiments? You’re falling behind. appeared first on WiderFunnel Conversion Optimization.

The future of media and entertainment: Tackling digital transformation through experimentation

Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we…Read blog postabout:The future of media and entertainment: Tackling digital transformation through experimentation
The post The future of media an…

Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we...Read blog postabout:The future of media and entertainment: Tackling digital transformation through experimentation

The post The future of media and entertainment: Tackling digital transformation through experimentation appeared first on WiderFunnel Conversion Optimization.

Laying the foundation for experimentation-based digital marketing in healthcare

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is…Read blog postabout:Laying the foundation for experimentation-…

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is...Read blog postabout:Laying the foundation for experimentation-based digital marketing in healthcare

The post Laying the foundation for experimentation-based digital marketing in healthcare appeared first on WiderFunnel Conversion Optimization.

Tactics for capturing voice of customer and building delightful digital experiences

The bottom line here is: If you’re working to become a customer-obsessed brand, part of that process has to be…Read blog postabout:Tactics for capturing voice of customer and building delightful digital experiences
The post Tactics for capturing voic…

The bottom line here is: If you’re working to become a customer-obsessed brand, part of that process has to be...Read blog postabout:Tactics for capturing voice of customer and building delightful digital experiences

The post Tactics for capturing voice of customer and building delightful digital experiences appeared first on WiderFunnel Conversion Optimization.

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:…Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its …

Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:...Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

The post How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth appeared first on WiderFunnel Conversion Optimization.

Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE

Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media…Read blog postabout:Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE
Th…

Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media...Read blog postabout:Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE

The post Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE appeared first on WiderFunnel Conversion Optimization.

How customer-obsessed brands are pulling ahead in the emotion economy

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform…Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy
The post How customer-obsessed brands are pulling ah…

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform...Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy

The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization.

Free Guide: How to Strategize & Execute Profitable Personalization Campaigns

When I speak with our clients, it often strikes me how many of them feel overwhelmed by the very idea of personalization. Our imagination, often fueled by the marketing teams of various software companies, creates a perfect world where personalization enables every interaction to be completely custom for every individual. In this dreamland, artificial intelligence […]

The post Free Guide: How to Strategize & Execute Profitable Personalization Campaigns appeared first on Brooks Bell.

When I speak with our clients, it often strikes me how many of them feel overwhelmed by the very idea of personalization.

Our imagination, often fueled by the marketing teams of various software companies, creates a perfect world where personalization enables every interaction to be completely custom for every individual. In this dreamland, artificial intelligence and machine learning solve all our problems. All you have to do is buy a new piece of software, turn it on, and…BOOM: 1:1 personalization.

As a data scientist, I’ll let you in on a little secret: that software only provides the technological capability for personalization. Even further, the algorithms found within these tools simply assign a probability to each potential experience that maximizes the desired outcome, given the data they have access to. Suffice to say, they’re not as intelligent as you are led to believe.

If you caught our first post in this series, you already know that we define personalization a bit more broadly, as any differentiated experience that is delivered to a user based on known data about that user. This means personalization exists on a spectrum: it can be one-to-many, one-to-few, or one-to-one.

And while there are many tools that enable you to do personalization from a technical standpoint, they don’t solve for one of the main sources of anxiety around personalization: strategy

Most personalization campaigns fail because of a lack of a strategy that defines who, where and how to personalize. So I’ve put together a free downloadable guide to help you do just that. This seven-page guide is packed full of guidelines, templates and best practices to strategize and launch a successful personalization campaign, including:

  • Major considerations and things to keep in mind when developing your personalization strategy.
  • More than 30 data-driven questions about your customers to identify campaign opportunities.
  • A template for organizing and planning your personalization campaigns.
  • Guidelines for determining whether to deliver your campaigns via rule-based targeting or algorithmic targeting.

Free Download: Plan & Launch Profitable Personalization Campaigns.

The post Free Guide: How to Strategize & Execute Profitable Personalization Campaigns appeared first on Brooks Bell.

Who’s Hiring in December?

Here are our picks: Sr. Director – Customer Experience Leader – Equifax is looking for a Senior Director in St. Louis, Missouri, to lead the Customer Experience Team in “intuitive design workflows and overall customer experience as they interact with Workforce Solution products.” Senior Software Engineer, Build Automation – Blizzard Entertainment is “seeking a talented […]

The post Who’s Hiring in December? appeared first on Brooks Bell.

Here are our picks:

Sr. Director – Customer Experience Leader – Equifax is looking for a Senior Director in St. Louis, Missouri, to lead the Customer Experience Team in “intuitive design workflows and overall customer experience as they interact with Workforce Solution products.”

Senior Software Engineer, Build Automation – Blizzard Entertainment is “seeking a talented and enthusiastic software engineer to join the Hearthstone team” in Irvine, California to improve testing, building and developing Hearthstone through software automation.

Conversion Optimization Specialist – Vivint Smart Home is looking for an “action-oriented thought leader to partner with the digital marketing channel manager to optimize ad creative, product lifts in on-page response rates and improve conversion rates for Vivint’s digital marketing portfolio.” in Provo, Utah.

Head Of Customer Marketing – Kabbage is “looking for an extremely analytical, results-oriented leader to join their data science team in Atlanta with a passion for growing customer relationships and increasing the value of customer marketing.”

Associate Director of Experimentation – Marketing Analytics – Join Walmart in San Bruno, California and “help the World’s largest omni-channel retailer develop, promote and lead execution of a rigorous testing and experimentation roadmap.”

Senior Product Manager, Data & Analytics – In New York, HBO is “looking for someone who has a proven track record of leading teams to identify unique market and consumer requirements, with experience in digital products portfolio management.”

Digital Product Manager – Cole Haan is looking for a manager in New York to “own the front-end digital site experience on ColeHaan.com and drive the overall user experience, optimization efforts and road map.”

UX Manager (E-Commerce) – iHerb is looking for a UI/UX Manager in Orange County, California to “enhance iHerb’s customer experience on their industry-leading, global e-commerce site through design and maintenance.”

Senior Manager, UX Planning & Insights – Join Leapfrog Online’s Strategy & Insights team in Evanston, Illinois and “help lead the strategy and cross-channel, digital user experience planning for Leapfrog clients.

Senior, UX Development – Fidelity Investments is looking for a web developer in Durham, North Carolina to join the User Experience Design team.  This role will be “supporting the Health Care Group’s digital employee and employer platforms, which customers and plan sponsors use to manage their health and welfare benefits.”

Looking for a job or to fill a position?  Give us a shout and we’ll help spread the word in our next careers blog post.

 

The post Who’s Hiring in December? appeared first on Brooks Bell.

New Features in Illuminate: Impact Analysis, Enhanced Filters, Updated Dashboard & More

Since we launched Illuminate back in May, our team has been working around the clock to develop even more features to help optimization teams better organize experiments, report performance and maximize impact. Today, we’re excited to share a few of these with you. What’s new in Illuminate? Show impact and determine priority Use our new Impact […]

The post New Features in Illuminate: Impact Analysis, Enhanced Filters, Updated Dashboard & More appeared first on Brooks Bell.

Since we launched Illuminate back in May, our team has been working around the clock to develop even more features to help optimization teams better organize experiments, report performance and maximize impact. Today, we’re excited to share a few of these with you.

What’s new in Illuminate?

Show impact and determine priority

Use our new Impact Analysis to show the overall impact of your tests by page type and identify where you should be focusing your testing efforts.

Sort and filter by what matters most

Filter your tests by 15 attributes including target audience, page type, start and end date, KPIs, revenue impact and more. Not seeing what you need? Add your own using our new custom tagging feature.

Keep sight of the bigger picture

Our new dashboard view enables you to view your program’s overall performance or view performance by a specific team or line of business.

+ a new tiled layout

If you love a good masonry layout (á la Pinterest), then you’re going to love our updated experiment view. Easily switch between a basic list of your experiments or a super slick-looking tiled layout.

Many of these features were developed in response to feedback from our beta users, bringing more of Brooks Bell’s advanced experimentation methodologies directly into the software.

“With Illuminate, you’re not just getting another test repository,” said Suzi Tripp, Senior Director of Innovative Solutions at Brooks Bell. “You’re getting 15 years of experimentation expertise and proven frameworks to help you do more, and do it better.”

Interested in learning more about illuminate? Learn more on our website or schedule a demo using the form below.

The post New Features in Illuminate: Impact Analysis, Enhanced Filters, Updated Dashboard & More appeared first on Brooks Bell.