An update…including some great resources

We hope you had a fantastic summer. We did. Here’s what we’ve been up to: We have discovered an awesome advanced book about copy-editing It’s called It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer …

We hope you had a fantastic summer. We did. Here’s what we’ve been up to: We have discovered an awesome advanced book about copy-editing It’s called It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer Sentences. It’s so good, we have added it to our article […]

How Lost Are Your Users? Lostness Metric to the Rescue!

Last week we released auto calculations for Net Promoter Score (NPS) and System Usability Scale (SUS) questions. This week we’re happy to announce we’ve released auto calculations of the Lostness metric. What’s that you say? Not sure what the Lostness …

Last week we released auto calculations for Net Promoter Score (NPS) and System Usability Scale (SUS) questions. This week we’re happy to announce we’ve released auto calculations of the Lostness metric. What’s that you say? Not sure what the Lostness metric is? Don’t worry, you are not alone. Here’s a definition, borrowing from Tomer Sharon […]

Ethics in UX - Yes, you do need to think about this

My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us…

My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us good at what we do. However, the truth […]

Analyzing User Test Data - The Devil is in the Detail

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prot…

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prototypes, one for each design. We then created 4 tasks and […]

How to use UX Testing to Level Up Your SEO

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals di…

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals diving into the depths of search engine results and pulling out valuable nuggets of SEO gold […]

The One Line of Code That Will Kill Your User Tests

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your…

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your developer’s, to get right. What am I referring to? This: […]

The 3 Little Known Factors That Dictate Successful User Tests

“What a waste of time” the researcher says as they throw their hands in the air. This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not t…

“What a waste of time” the researcher says as they throw their hands in the air. This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not turning up, or dropping out mid-way through a remote user testing session. […]

“Really big results … numbers that are almost hard to believe,” says agency Best Worlds

Best Worlds is a web development agency that specializes in Magento and WordPress. A short video interview with the client A transcript of the video “Wins that had numbers that are almost hard to believe” “Working with Conversion Rate Experts, there’s …

Best Worlds is a web development agency that specializes in Magento and WordPress. A short video interview with the client A transcript of the video “Wins that had numbers that are almost hard to believe” “Working with Conversion Rate Experts, there’s been some really big results—wins that had numbers that are almost hard to believe. I’m […]

“Our company grew exponentially,” says beach brand Tesalate

A transcript of an interview with the client “I’m Volkan Ozbek, co-founder of Tesalate, the world’s leading beach towel brand. We design our towels in Australia using cutting-edge fabric technology and on-trend designers, to make people’s beach days be…

A transcript of an interview with the client “I’m Volkan Ozbek, co-founder of Tesalate, the world’s leading beach towel brand. We design our towels in Australia using cutting-edge fabric technology and on-trend designers, to make people’s beach days better. Our products are sold to over 100 countries. “Tesalate had grown every month since we launched. […]

User Testing a User Testing Tool

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this artic…

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this article is that Loop11 is a remote usability testing platform used by UX professionals around the world to test […]