Analyzing User Test Data - The Devil is in the Detail

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prot…

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prototypes, one for each design. We then created 4 tasks and […]

How to use UX Testing to Level Up Your SEO

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals di…

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals diving into the depths of search engine results and pulling out valuable nuggets of SEO gold […]

The One Line of Code That Will Kill Your User Tests

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your…

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your developer’s, to get right. What am I referring to? This: […]

The 3 Little Known Factors That Dictate Successful User Tests

“What a waste of time” the researcher says as they throw their hands in the air. This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not t…

“What a waste of time” the researcher says as they throw their hands in the air. This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not turning up, or dropping out mid-way through a remote user testing session. […]

“Really big results … numbers that are almost hard to believe,” says agency Best Worlds

Best Worlds is a web development agency that specializes in Magento and WordPress. A short video interview with the client A transcript of the video “Wins that had numbers that are almost hard to believe” “Working with Conversion Rate Experts, there’s …

Best Worlds is a web development agency that specializes in Magento and WordPress. A short video interview with the client A transcript of the video “Wins that had numbers that are almost hard to believe” “Working with Conversion Rate Experts, there’s been some really big results—wins that had numbers that are almost hard to believe. I’m […]

“Our company grew exponentially,” says beach brand Tesalate

A transcript of an interview with the client “I’m Volkan Ozbek, co-founder of Tesalate, the world’s leading beach towel brand. We design our towels in Australia using cutting-edge fabric technology and on-trend designers, to make people’s beach days be…

A transcript of an interview with the client “I’m Volkan Ozbek, co-founder of Tesalate, the world’s leading beach towel brand. We design our towels in Australia using cutting-edge fabric technology and on-trend designers, to make people’s beach days better. Our products are sold to over 100 countries. “Tesalate had grown every month since we launched. […]

User Testing a User Testing Tool

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this artic…

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this article is that Loop11 is a remote usability testing platform used by UX professionals around the world to test […]

A Beginners Guide to User Experience (UX) Testing

If you are reading this then you’ve probably just been given the job of improving a website, app, product, or maybe even a real-world service. Like with most things that are new, you aren’t sure where to start and might be a little overwhelmed with the…

If you are reading this then you’ve probably just been given the job of improving a website, app, product, or maybe even a real-world service. Like with most things that are new, you aren’t sure where to start and might be a little overwhelmed with the amount of information Google is throwing back at your […]

How to optimize your profile photo—and other great resources we discovered recently

Here are some great resources we have recently shared with each other More mental models for growing businesses We wrote about how we love mental models—which are useful frameworks for thinking about things. This new list of mental models by Defmacro i…

Here are some great resources we have recently shared with each other More mental models for growing businesses We wrote about how we love mental models—which are useful frameworks for thinking about things. This new list of mental models by Defmacro is fantastic. Schools often talk about the importance of learning “transferrable skills.” These skills are […]

The best of 2017

Our highest-rated articles of 2017 In case you missed them, we’ve compiled our highest-rated articles of 2017—the ones that received the most attention and positive feedback from our subscribers and clients. The articles below contain some amazingly us…

Our highest-rated articles of 2017 In case you missed them, we’ve compiled our highest-rated articles of 2017—the ones that received the most attention and positive feedback from our subscribers and clients. The articles below contain some amazingly useful ideas: Joke-writing applied to marketing: Jerry Seinfeld’s advice for joke-writing—and how to apply it to copywriting Why […]