Tips and tools: When persuasion backfires; video messaging; and more

Here are some great resources we have recently shared with one another Send video messages to your customers Many companies are starting to use video messages to convert their visitors into customers. Bonjoro is a platform that allows you to send them….

Here are some great resources we have recently shared with one another Send video messages to your customers Many companies are starting to use video messages to convert their visitors into customers. Bonjoro is a platform that allows you to send them. It’s used by companies like Highrise and Convertkit. The best way to understand […]

Tips and tools: A tool to locally edit websites; tutorials for your non-developers; a new way to capture screenshots on a Mac; and more

Here are some great resources we have recently shared with one another A fantastic new tool for editing websites Google engineer Adam Argyll has created VisBug, a point-and-click web design extension for Chrome. It’s described near the bottom of this b…

Here are some great resources we have recently shared with one another A fantastic new tool for editing websites Google engineer Adam Argyll has created VisBug, a point-and-click web design extension for Chrome. It’s described near the bottom of this blog post and in this 30-second video. We still use the “Edit this website” bookmarklet, […]

A conversion-focused chatbot; A/B testing videos; designing for voice interaction; and more great resources

Here are some great resources we have recently shared with one another A conversion-focused chatbot Continual.ly provides automated live chat, using a logic-tree style system—a bit like a text version of an automated IVR phone system. It has templates …

Here are some great resources we have recently shared with one another A conversion-focused chatbot Continual.ly provides automated live chat, using a logic-tree style system—a bit like a text version of an automated IVR phone system. It has templates for different types of businesses. An easy way to A/B test your videos We host CRE’s […]

Easy personalization; how to get product–market fit; The Queen; and some great resources

Here are some great resources we have recently shared with each other Personalization features are now available in Google Optimize Google Optimize now allows you to create personalization. If you want to offer, say, free shipping to all customers in S…

Here are some great resources we have recently shared with each other Personalization features are now available in Google Optimize Google Optimize now allows you to create personalization. If you want to offer, say, free shipping to all customers in San Francisco, then just… Click the “Create Experience” button Select “Personalization” as the experience type. Using the […]

Do you know an incredible front-end developer?

If you know someone who’s world-class at front-end design and development, please forward this message to them—and encourage them to apply. The position description and application form are here. What makes a great front-end developer? We have been thi…

If you know someone who’s world-class at front-end design and development, please forward this message to them—and encourage them to apply. The position description and application form are here. What makes a great front-end developer? We have been thinking a lot about what makes a developer great. The book Clean Code encapsulates many of our beliefs. We find […]

Release Notes: 5 Second & First Click Tests, Image Testing & More…

Following on from our recent release of moderated user testing, we’re happy to announce the release of some significant additions to Loop11’s testing suite: 5 Second Tests First Click Tests Image Testing The Lostness Metric Safari Testing Update 5 Seco…

Following on from our recent release of moderated user testing, we’re happy to announce the release of some significant additions to Loop11’s testing suite: 5 Second Tests First Click Tests Image Testing The Lostness Metric Safari Testing Update 5 Second Tests Many of you will have run 5 second tests before and know what they […]

An update…including some great resources

We hope you had a fantastic summer. We did. Here’s what we’ve been up to: We have discovered an awesome advanced book about copy-editing It’s called It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer …

We hope you had a fantastic summer. We did. Here’s what we’ve been up to: We have discovered an awesome advanced book about copy-editing It’s called It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer Sentences. It’s so good, we have added it to our article […]

How Lost Are Your Users? Lostness Metric to the Rescue!

Last week we released auto calculations for Net Promoter Score (NPS) and System Usability Scale (SUS) questions. This week we’re happy to announce we’ve released auto calculations of the Lostness metric. What’s that you say? Not sure what the Lostness …

Last week we released auto calculations for Net Promoter Score (NPS) and System Usability Scale (SUS) questions. This week we’re happy to announce we’ve released auto calculations of the Lostness metric. What’s that you say? Not sure what the Lostness metric is? Don’t worry, you are not alone. Here’s a definition, borrowing from Tomer Sharon […]

Ethics in UX - Yes, you do need to think about this

My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us…

My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us good at what we do. However, the truth […]

Analyzing User Test Data - The Devil is in the Detail

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prot…

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prototypes, one for each design. We then created 4 tasks and […]