Brands continue to seek new ways to personalize content for their customers – and for good reason. Personalization leads to better experiences and stronger relationships. One way marketers can do that is through dynamic creative optimization, or DCO, which uses automation to deliver personalized ads in a scalable way.

Inflation is the universal tax – but it is not universally experienced.

Over the last twelve-plus months, wallet capacity has contracted for consumers. Regardless of where you live, work, or shop, inflation is omnipresent in the US economy and yet, the level of the impact on each individual varies from nominal to calamitous.

This is the first in a series of posts to our blog about the Merkle Connected CX Cloud, and how this solution enables the key use cases and most critical challenges our clients face in achieving a robust ROI from their CX technologies, practices, and strategies.

In my last blog post, we discussed how to align CDP capabilities across an organization with a specific implementation: Adobe’s Real-Time Customer Data Platform (RT-CDP). Now let’s dive into the key capabilities within Adobe RT-CDP to consider when implementing a common ecommerce use case; revitalizing an abandoned cart.

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live (GML). There were a lot of important topics covered, from the future of video to investing in privacy-safe measurement.

We have seen a substantial return to live events for the industry as we head into planning season and the summer months. DTC National, part of the Xpectives Health Summit, returned to Boston this past April, and presenters, sponsors, and attendees were eager to connect with industry peers to share the latest DTC trends along with the next phase of DTC marketing for pharma and health brands.

With the excitement of what's next still buzzing in our ears, we wanted to share a few highlights from the conference.

You’ve been appointed by your management team to run your company’s RFP for a new technology. This addition will affect many levels and departments within your organization, so it’s essential that the company considers as many opinions and capabilities as possible. How can you make sure all opinions, requirements, and options are weighed and included in your decision?