UX Writing and Content Strategy: What’s The Difference?

Today, we are overrun with ads. They are everywhere – intrusive, loud, flashy, and annoying.  So how can companies ensure an effective and customer-centered marketing campaign? The answer lies on the surface. Strong user experience and relevant co…

Today, we are overrun with ads. They are everywhere – intrusive, loud, flashy, and annoying.  So how can companies ensure an effective and customer-centered marketing campaign? The answer lies on the surface. Strong user experience and relevant content techniques help users get past all the noise and give them the insights they need to solve […]

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SEO and UX Design: Creating A Better User Experience for More Traffic

User Experience (UX) is one of the major factors that directly impact Search Engine Optimization (SEO). There is more than one reason why UX has an impact on SEO efforts. One of those reasons is the amount of time users spend on your site. If visitors …

User Experience (UX) is one of the major factors that directly impact Search Engine Optimization (SEO). There is more than one reason why UX has an impact on SEO efforts. One of those reasons is the amount of time users spend on your site. If visitors spend more time on the website you are managing, […]

Why 5 UX Testers Are Almost Never Enough

There’s a pervasive myth in UX circles that you can get meaningful results by conducting user tests with only 5 participants. This is an appealing notion as it can be costly and time-consuming to conduct tests. However, the reality is that 5 user…

There’s a pervasive myth in UX circles that you can get meaningful results by conducting user tests with only 5 participants. This is an appealing notion as it can be costly and time-consuming to conduct tests. However, the reality is that 5 users are almost never enough if you want trustworthy data. In this article, […]

How to Write Actionable User Research Summaries

Writing good user research summaries can be hard. They’re supposed to communicate complex, detailed user testing findings in a really concise and simple way. This can be a bit of a challenge for non-writer folks like UX designers. Are you one of them? …

Writing good user research summaries can be hard. They’re supposed to communicate complex, detailed user testing findings in a really concise and simple way. This can be a bit of a challenge for non-writer folks like UX designers. Are you one of them? If yes, you’re in the right place. This article is here to […]