SparkToro’s Statement on Racial Injustice

SparkToro is a tiny company of just two people, Casey and Rand. Our small size does not preclude us from taking a role nor from an obligation to make the world around us more fair, equitable, and diverse. We are sickened by the persistent, pernicious r…

SparkToro is a tiny company of just two people, Casey and Rand. Our small size does not preclude us from taking a role nor from an obligation to make the world around us more fair, equitable, and diverse. We are sickened by the persistent, pernicious racism and white supremacy that infects our country. We are infuriated by the murders of…

22 Minutes on Audience Intelligence: Slides, Video, & Q+A

Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave me permission to share our class and the subsequent Q+A on this blog.

I think it’s invaluable, bu…

Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave me permission to share our class and the subsequent Q+A on this blog. I think it’s invaluable, but frustratingly difficult to understand the answers to questions like: What can I learn about my audience and customers…

How to Use Your First Ten SparkToro Searches

Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially those pursuing early stage ideas or launching new products. It took forever — usually month…

Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially those pursuing early stage ideas or launching new products. It took forever — usually months, sometimes 6+. The data was always self-reported (which meant it was often wrong). And scale was simply unobtainable. We could survey…

How to Create a Launch Outreach List in

It’s crunch time. You’ve got an upcoming launch — a big piece of content, new research whitepaper, a brand new feature, product, or service — and you need to earn the attention of the right audience. The obvious channels: your o…

It’s crunch time. You’ve got an upcoming launch — a big piece of content, new research whitepaper, a brand new feature, product, or service — and you need to earn the attention of the right audience. The obvious channels: your own email list, social accounts, and blog will only get you so far. You need help. You need amplification. You…