How to Invest in Episodic Content that Promotes Itself

I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the r…

I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the right marketing flywheel to bring in fans, subscribers, and amplifiers. But, these can be overcome by crafting episodic content that promotes itself,…

Welcome to SparkToro’s Marketing Architect: Amanda Natividad

Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that I can’t help but feel a twinge of jealousy that we don’t get to work together. I do my…

Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that I can’t help but feel a twinge of jealousy that we don’t get to work together. I do my best to keep those feelings in check, soldier on, amplify their work, and hope that perhaps, someday,…