Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers

Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for al…

Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices & packages, at which time it will be exclusive to…

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you t…

On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale until Oct. 8, then prices…

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more.

But I…

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet tapped into. So I’m outlining…

The Episodic Content Creator’s Guide to Using SparkToro

Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, …

Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave me permission to make my…

SparkToro’s Mission, Vision, and Values: BELUX

Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals to be more than just blatant-hypocrisy-in-poster-form, leadership has to build them into the company&…

Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals to be more than just blatant-hypocrisy-in-poster-form, leadership has to build them into the company’s operating systems: how they hire/fire/promote, how they prioritize product investments, treat customers, make decisions around funding and acquisitions, and more. Even…

SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?

Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty of unanswered questions, too. As is tradition, I’ll try to share the good, the bad, and the …

Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty of unanswered questions, too. As is tradition, I’ll try to share the good, the bad, and the interesting in the hopes it can help other entrepreneurs, especially those considering an alternative to standard, venture-backed funding. First,…