Google announces Google Marketing Platform Partners program

The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products.

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Image: Google

Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well.

Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite into one solution for enterprise advertisers.

The new Google Marketing Platform Partners combines the Google Analytics Certified Partners and DoubleClick Certified Marketing Partners and includes resources across all of the products on the platform. “Whether you’re looking to build skills in-house or partner with a service provider, the program helps ensure the needed skills and resources are readily available,” writes Chip Hall, managing director for media platforms at Google, in the announcement.

There are three partner designations:

  • Certified Individuals: Those who complete certifications for individual products in the Google Marketing Platform.
  • Certified Companies: Firms that have certified individuals on staff to provide consulting, training, implementation, operations and technical support and come with “stellar” customer references.
  • Sales Partners: These firms sell Google Marketing Platform technology on Google’s behalf. They work more closely with Google in providing services and consulting than Certified Companies.

There are more than 500 companies currently in the Google Marketing Platform Partners program. There are resources listed for analytics, Display & Video 360, Campaign Manager, Creative, Search Ads 360, Attribution, Data Studio, Optimize and Tag Manager.

[This article originally appeared on MarTech Today.]

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Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.

The post Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’ appeared first on Marketing Land.

Google has told media buyers who use its data transfer service that they will no longer be able to use a DoubleClick ID, multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick Campaign Manager (DCM).

Google has told its partners that beginning May 25, DoubleClick will no longer populate the encrypted UserID field that stores the DoubleClick cookie ID and mobile device IDs in DCM and DoubleClick Bid Manager (DBM) logs for impressions, clicks and site activities associated with users in the EU.

May 25 is also the deadline for compliance with the General Data Protection Regulation (GDPR), a sweeping set of rules that govern data privacy for members of the European Union.

[Read the full article on MarTech Today.]

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