How One Simple Strategy Changed the Candy Industry

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
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pep-o-mint mobile

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.

When Lead Generation Trumps Helping Customers | #FrictionHunter

Turning a chat request into a lead generation process adds friction and annoys customers.
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Frustrating customer experience #CX

Turning a chat request into a lead generation process adds friction and annoys customers.

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Best Business Books of 2019 – Strategy+Business

Friction made strategy+business’s 2019 list of Best Business Books, one of just three in the management category.
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strategy+business best books of 2019

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

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Economic Friction: Scoring the 2020 U.S. Presidential Candidates

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.
The post Economic Friction: Scoring the 2020 U.S. Presidential Candidates appeared first on Neuromar…

Economic Friction - 2020 US Presidential candidates

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.

The post Economic Friction: Scoring the 2020 U.S. Presidential Candidates appeared first on Neuromarketing.