Sensory Marketing for Intangibles

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
The post Sensory Marketing for Intangibles appeared first on Neuromarketing.

sensory marketing for intangibles

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

The post Sensory Marketing for Intangibles appeared first on Neuromarketing.

How One Simple Strategy Changed the Candy Industry

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.

pep-o-mint mobile

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

The post How One Simple Strategy Changed the Candy Industry appeared first on Neuromarketing.

When Lead Generation Trumps Helping Customers | #FrictionHunter

Turning a chat request into a lead generation process adds friction and annoys customers.
The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.

Frustrating customer experience #CX

Turning a chat request into a lead generation process adds friction and annoys customers.

The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.

Best Business Books of 2019 – Strategy+Business

Friction made strategy+business’s 2019 list of Best Business Books, one of just three in the management category.
The post Best Business Books of 2019 – Strategy+Business appeared first on Neuromarketing.

strategy+business best books of 2019

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

The post Best Business Books of 2019 – Strategy+Business appeared first on Neuromarketing.