How data visualizations enhance Executive decision making

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and…Read blog postabout:How data visualizations enhance Executive decision making
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Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and...Read blog postabout:How data visualizations enhance Executive decision making

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The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in…Read blog postabout:The future of the digital customer experience: 6 Experimentation trends fo…

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in...Read blog postabout:The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

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Experimentation in product development: How you can maximize the customer experience

Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:…Read blog postabout:Experimentation in product development: How you can maximize the customer experience
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Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:...Read blog postabout:Experimentation in product development: How you can maximize the customer experience

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Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes…Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys,…

But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes...Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

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Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now…Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emo…

Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now...Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

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Website quality assurance: How to make certain your experiments don’t fail before they launch

According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful…Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch
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According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful...Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch

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Moving the needle: Strategic metric setting for your experimentation program

Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results….Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program
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Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results....Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program

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