12 Cognitive Biases E-commerce Marketers Need to Know

Understand how customer brains work – these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

12-cognitive-biases

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

Inherent costs of A/B testing: limited risk results in limited gains

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off betwe…

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off between limiting the downside and restricting the upside which is present in all risk management […] Read More...