How customer-obsessed brands are pulling ahead in the emotion economy

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform…Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy
The post How customer-obsessed brands are pulling ah…

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform...Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy

The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization.

6 marketing trends set to take off in 2019

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote…Read blog postabout:6 marketing trends set to take off in 2019
The post 6 marketing trends set to take off in 2019 ap…

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote...Read blog postabout:6 marketing trends set to take off in 2019

The post 6 marketing trends set to take off in 2019 appeared first on WiderFunnel Conversion Optimization.

Inherent costs of A/B testing: limited risk results in limited gains

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off betwe…

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off between limiting the downside and restricting the upside which is present in all risk management […] Read More...