The Perils of Poor Data Visualization in CRO & A/B Testing

As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade…

As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade are no exception and here I will […] Read More...

12 Cognitive Biases E-commerce Marketers Need to Know

Understand how customer brains work – these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

12-cognitive-biases

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

What Can You Learn From Running an A/B Test for 2 Years?

We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been …

We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from […] Read More...

Statistical Methods in Online A/B Testing – the book

The long wait is finally over! “Statistical Methods in Online A/B Testing” can now be found as a paperback and an e-book on your preferred Amazon store. Note that the Kindle edition is available for $2.99 or equivalent if you’ve alrea…

The long wait is finally over! “Statistical Methods in Online A/B Testing” can now be found as a paperback and an e-book on your preferred Amazon store. Note that the Kindle edition is available for $2.99 or equivalent if you’ve already purchased the paperback (through Kindle Matchbook). The book is a comprehensive guide to statistics […] Read More...

A/B Testing with a Small Sample Size

The question “How to test if my website has a small number of users” comes up frequently when I chat to people about statistics in A/B testing, online and offline alike. There are different opinions on the topic ranging from altering the si…

The question “How to test if my website has a small number of users” comes up frequently when I chat to people about statistics in A/B testing, online and offline alike. There are different opinions on the topic ranging from altering the significance threshold, statistical power or the minimum effect of interest all the way […] Read More...

Online glossary of A/B testing terms and abbreviations

We are happy to present a brand new addition to our website: a comprehensive A/B testing glossary containing terms and abbreviations used testing as part of conversion rate optimization (CRO).  Definitions start from very basic things such as “A/…

We are happy to present a brand new addition to our website: a comprehensive A/B testing glossary containing terms and abbreviations used testing as part of conversion rate optimization (CRO).  Definitions start from very basic things such as “A/B test“, “mean“, “conversion rate” and “revenue per user“, go through “hypothesis“, “null hypothesis“, “standard deviation“, “p-value” […] Read More...

The A/B Testing Guide to Surviving on a Deserted Island

The secluded and isolated deserted island setting has been used as the stage for many hypothetical explanations in economics and philosophy with the scarcity of things that can be developed as resources being a central feature. Scarcity and the need to…

The secluded and isolated deserted island setting has been used as the stage for many hypothetical explanations in economics and philosophy with the scarcity of things that can be developed as resources being a central feature. Scarcity and the need to keep risk low while aiming to improve one’s situation is what make it a […] Read More...

Inherent costs of A/B testing: limited risk results in limited gains

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off betwe…

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as the risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off between limiting the downside and restricting the upside which is present in all risk management […] Read More...

Representative samples and generalizability of A/B testing results

I see a nice trend in recent discussions on A/B testing: more and more people realize the need for proper statistical design and analysis which is a topic I hold dear as I’ve written dozens of articles and a few white-papers on. However, there ar…

I see a nice trend in recent discussions on A/B testing: more and more people realize the need for proper statistical design and analysis which is a topic I hold dear as I’ve written dozens of articles and a few white-papers on. However, there are cases in which statistical validity is discussed without consideration for […] Read More...

E-commerce Abandonment Rates

There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value and the number of monthly visitors. These metrics translate into money…

Please click on the title to read the full artic…

There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value and the number of monthly visitors. These metrics translate into money...

Please click on the title to read the full article!