When should you invest in Conversion Rate Optimization? I asked a Competitor

Having trouble viewing the text? You can always read the original article here: When should you invest in Conversion Rate Optimization? I asked a Competitor
It’s a big question. “When should I invest in conversion optimization for my websit…

Having trouble viewing the text? You can always read the original article here: When should you invest in Conversion Rate Optimization? I asked a Competitor

It’s a big question. “When should I invest in conversion optimization for my website?” Even though I’ve been preaching the benefits of CRO since 2006, I don’t consider it an obvious decision. Instead of telling you what I think, I asked a competitor to tell you, just to keep me honest. We have answered the […]

The post When should you invest in Conversion Rate Optimization? I asked a Competitor appeared first on Conversion Sciences.

The Perils of Poor Data Visualization in CRO & A/B Testing

As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade…

As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade are no exception and here I will […] Read More...

The Best Definition of Conversion Rate Optimization Ever Written

Having trouble viewing the text? You can always read the original article here: The Best Definition of Conversion Rate Optimization Ever Written
Who better than a scientist to come up with the best definition of conversion rate optimization ever? Read …

Having trouble viewing the text? You can always read the original article here: The Best Definition of Conversion Rate Optimization Ever Written

Who better than a scientist to come up with the best definition of conversion rate optimization ever? Read on. Be the Judge. What exactly is conversion rate optimization? You’ve read about it over and over, but you may not have a proper understanding of how to apply it to your ecommerce store or to your […]

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Why your Mobile Visitors Don’t Buy from Your Ecommerce Site

Having trouble viewing the text? You can always read the original article here: Why your Mobile Visitors Don’t Buy from Your Ecommerce Site
Would you like to know why your mobile visitors don’t buy from your ecommerce site? Brian Massey, the Conversion…

Having trouble viewing the text? You can always read the original article here: Why your Mobile Visitors Don’t Buy from Your Ecommerce Site

Would you like to know why your mobile visitors don’t buy from your ecommerce site? Brian Massey, the Conversion Scientist®, unveils the mystery – and tells you what to do about it. If you are like most ecommerce sites, you’re getting more mobile visitors, but the conversion rates are significantly lower than your desktop and […]

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12 Cognitive Biases E-commerce Marketers Need to Know

Understand how customer brains work – these are the most important cognitive biases for e-commerce marketers.
The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

12-cognitive-biases

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

What Can You Learn From Running an A/B Test for 2 Years?

We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been …

We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from […] Read More...

Statistical Methods in Online A/B Testing – the book

The long wait is finally over! “Statistical Methods in Online A/B Testing” can now be found as a paperback and an e-book on your preferred Amazon store. Note that the Kindle edition is available for $2.99 or equivalent if you’ve alrea…

The long wait is finally over! “Statistical Methods in Online A/B Testing” can now be found as a paperback and an e-book on your preferred Amazon store. Note that the Kindle edition is available for $2.99 or equivalent if you’ve already purchased the paperback (through Kindle Matchbook). The book is a comprehensive guide to statistics […] Read More...

A/B Testing with a Small Sample Size

The question “How to test if my website has a small number of users” comes up frequently when I chat to people about statistics in A/B testing, online and offline alike. There are different opinions on the topic ranging from altering the si…

The question “How to test if my website has a small number of users” comes up frequently when I chat to people about statistics in A/B testing, online and offline alike. There are different opinions on the topic ranging from altering the significance threshold, statistical power or the minimum effect of interest all the way […] Read More...

Online glossary of A/B testing terms and abbreviations

We are happy to present a brand new addition to our website: a comprehensive A/B testing glossary containing terms and abbreviations used testing as part of conversion rate optimization (CRO).  Definitions start from very basic things such as “A/…

We are happy to present a brand new addition to our website: a comprehensive A/B testing glossary containing terms and abbreviations used testing as part of conversion rate optimization (CRO).  Definitions start from very basic things such as “A/B test“, “mean“, “conversion rate” and “revenue per user“, go through “hypothesis“, “null hypothesis“, “standard deviation“, “p-value” […] Read More...

The A/B Testing Guide to Surviving on a Deserted Island

The secluded and isolated deserted island setting has been used as the stage for many hypothetical explanations in economics and philosophy with the scarcity of things that can be developed as resources being a central feature. Scarcity and the need to…

The secluded and isolated deserted island setting has been used as the stage for many hypothetical explanations in economics and philosophy with the scarcity of things that can be developed as resources being a central feature. Scarcity and the need to keep risk low while aiming to improve one’s situation is what make it a […] Read More...