What is a Landing Page: A Beginner’s Guide to Generate Conversions

What is a landing page? And why should you create one? Landing pages are essential elements of any online marketing campaign. They’re designed to funnel traffic toward a specific action, such as buying a product or signing up for your email list. Some …

what-is-a-landing-page-introduction

What is a landing page? And why should you create one? Landing pages are essential elements of any online marketing campaign. They’re designed to funnel traffic toward a specific action, such as buying a product or signing up for your email list. Some businesses have dozens of landing pages. Others have just a handful. However, if you’re asking, “What is a landing page?” you’re already behind the competition. We’ll help you catch up. You probably already have a website. It has a homepage, an about page, a contact page, and perhaps a blog. However, some pages fall outside the primary...

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What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!

When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like something from a science test, marketers intent on boosting their digital results are increas…

hypotesis-testing-introduction

When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like something from a science test, marketers intent on boosting their digital results are increasingly turning to scientific methods to squeeze a little more juice from their online campaigns. If you want the most leads, revenue, and rate of return, here are the steps to follow. The scientific method just met the digital marketing world, and you’re about to reap the rewards. Here’s how to use hypothesis testing to boost the results of all of your...

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What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start

Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean UX design best practices help website visitors enjoy a more streamlined and memorable web e…

lean-ux

Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean UX design best practices help website visitors enjoy a more streamlined and memorable web experience. Similar to lean manufacturing, which is used by top brands to eliminate waste in production, lean UX methods can make your website more effective when it comes to achieving critical goals. For example, SaaS Doodle managed to increase their trial signups by 54% by changing the language on their homepage to focus on business-use cases. The company discovered that this...

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11 Tips to Optimize Your Ad Landing Pages for Conversions and Sales

Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad contains the promise, but the landing page has to deliver. A great landing page won’t work if the ad crea…

Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad contains the promise, but the landing page has to deliver. A great landing page won’t work if the ad creative fails to garner interest. Similarly, you won’t generate many conversions or sales if you run a slam-dunk ad against a mediocre landing page. Consumers are smarter than ever. They look for specific elements when they reach a landing page, even if they’re not aware of it. Our brains are always attuned to patterns,...

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Website Optimization For Beginners: 2019 Edition

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift…

cro beginner pack

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift’s upcoming virtual Unconference as a guest speaker; to help digital marketers like you get a jump on your marketing roadmap — particularly when it comes to website optimization. My talk (accessible on-demand on December 13th) will center around avoiding the pitfalls many companies fall into when they are focused on raising their conversion rates, and sharing effective strategies...

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A Recipe for CRO Success: Step-by-Step Instructions for Website Optimization

You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never know how your audience will respond or if they’ll take the actions you want them to take. While you know…

Recipe for website optimization success

You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never know how your audience will respond or if they’ll take the actions you want them to take. While you know your product, software, and content inside out, the same can’t be said for your target audience. No amount of guesswork will help you — but customer data will. Where do you start getting answers to why people are not clicking through multiple pages, not adding items to their cart, not getting through the...

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The Importance of Customer Lifetime Value (CLV) and How to Calculate It

The metric customer lifetime value (CLV) might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you how well you’re resonating with your audience, how much your customers like your products or service…

customer-lifetime-value-introduction

The metric customer lifetime value (CLV) might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you how well you’re resonating with your audience, how much your customers like your products or services, and what you’re doing right — as well as how you can improve. What business owner or marketer doesn’t want to know that information? Math isn’t everyone’s strong suit, but learning how to calculate customer lifetime value doesn’t require high-level arithmetic. Furthermore, you can continue to calculate this metric over and over again to establish map points as your...

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9 Great Lead Generation Ideas and Techniques for B2C

Business owners are always looking for specific lead generation ideas for gyms, grocery stores, e-commerce sites, direct-to-consumer subscriptions, and more. In reality, though, most lead generation strategies work well for all types of businesses, esp…

lead-generation-b2c-introduction

Business owners are always looking for specific lead generation ideas for gyms, grocery stores, e-commerce sites, direct-to-consumer subscriptions, and more. In reality, though, most lead generation strategies work well for all types of businesses, especially when we’re talking about the B2C space. The challenge? Figuring out how those lead generation ideas will look when you present them to your specific audience. It’s all about personalization these days, and I’m not talking about using a subscriber’s name in the subject line of an email. I mean getting to know your audience down to what size shoes they wear and what cars...

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