Walmart is the Latest Retailer to Offer a Personalized Online Shopping Experience

Big news for Walmart – and no, it doesn’t have anything to do with yodeling. Last week, the retail giant announced a major redesign of their website. The new Walmart.com, which is slated to roll out in early May, will feature a cleaner, more modern design, a new color palette, icons, fonts and many other […]

The post Walmart is the Latest Retailer to Offer a Personalized Online Shopping Experience appeared first on Brooks Bell.

Big news for Walmart – and no, it doesn’t have anything to do with yodeling.

Last week, the retail giant announced a major redesign of their website. The new Walmart.com, which is slated to roll out in early May, will feature a cleaner, more modern design, a new color palette, icons, fonts and many other visual changes.

However, the most significant change comes from within: Walmart’s new site will offer a more personalized shopping experience for its customers.

Personalization is the practice of optimizing your online experience based on a customer’s individual behaviors, needs, likes and dislikes. It requires applying behavioral psychology, statistical models and machine learning to thousands of data points. Thanks to new personalization technologies like Dynamic Yield and Evergage (among others), more and more enterprise companies are looking to personalization to increase conversions and drive a better brand experience.

For Walmart, the new site will recommend new, best selling or seasonal products based on the categories a customer has been buying or browsing. It’ll use geo-targeting to show items that are trending in a user’s location. Additionally, customers will be able to see what services or special promotions are available in their specific location.

In rolling out this new experience, Walmart joins the ranks of other online retailers using personalization to drive sales—among them Amazon.com, and niche players like Stitch Fix, Wayfair and Best Buy.

But personalization is not just for retail. In fact, for any enterprise company facing plateauing-results despite already optimizing their digital experiences, personalization can offer a means of winning more business by delivering a hyper-targeted customer experience.

At Brooks Bell, we’re helping enterprise-level companies (including Barnes and Noble, Chick-fil-A, Microsoft and more) improve the performance of their website, and deepen their understanding of their customers.

Our Personalization Jumpstart program enables our clients to build and scale their own personalization strategies, using a unique process that can be implemented in its entirety or a la carte. 

5 Steps to a Personalized Web Experience with Brooks Bell

  1. Align: Brooks Bell’s consultants evaluate the objectives of your users in the context of your company’s goals, success metrics, structure and existing technologies. Then, we develop customized growth plan with advice for execution and implementation.
  2. Discover: Our team of analysts reviews your data resources and identifies gaps in how you collect, store, merge and surface information. Then we develop statistical models, either in-house or by utilizing the tools and technologies you already have.
  3. Build: Personalized experiences built from statistical models only work if they target the right type of customer–and avoid the wrong ones. Once we identify your optimal users and their needs, we work to profile their attributes to gain a true understanding of the people behind your data, and build strategies based on those insights.
  4. Validate: At this stage, we bring in our full-service optimization team to ideate, build, launch, analyze your personalization experience. Our company is rooted in experimentation and our ability to validate our work— whether they are experiences, algorithms or a combination of both—is second to none.
  5. Launch: Finally, we work to scale your personalization efforts, measuring the impact of each test to confirm that as an experience changes, so does the desired outcome from that user interaction.  By doing so, we identify the most simplistic and manageable set of experiences that optimize your return on investment.

If you’re interested in learning more about Personalization Jumpstart or any other Brooks Bell service, contact us today.

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15 Tips to Optimize Your CTA Buttons for Conversion

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call-to-action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort …

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call-to-action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a successful CTA. That’s why I’ve spent a lot of time and money making sure that my call-to-action buttons are as optimized as possible. I’ve co-founded two businesses and helped thousands of entrepreneurs, so I know how important conversions are. And more importantly, I know how the call-to-action button plays into that success....

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How to Use Images/Visuals to Boost Website Conversion Rate

The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be som…

The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be something about the images that leads to conversions. People can remember more than 2,000 pictures with at least 90% accuracy. This is another way of saying that they will recall your brand if they are prodded with images right on point. This is the major reason why my website design team spends so much time picking the right...

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12 Obvious User Experience Mistakes That Could Ruin Your Conversion Rate

Conversion rate is a metric that has a direct impact on your revenue. You can never have enough of it. A number of factors affect the conversion rate, such as brand trust, messaging, landing page design, etc. For instance, Amazon has an industry-leadin…

Conversion rate is a metric that has a direct impact on your revenue. You can never have enough of it. A number of factors affect the conversion rate, such as brand trust, messaging, landing page design, etc. For instance, Amazon has an industry-leading conversion rate because of the years in business and the trust in its brand. A recently-launched e-commerce site can’t hope for that kind of conversion rate even if its user experience is much better than that of Amazon. In the case of websites, various design factors, usability, and communication factors have a lot to do with conversion....

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How to Improve Blog Conversion Rates

At the end of the day, we use content marketing to build business results. These business results are usually represented by some form of conversion — usually an email subscriber, but sometimes a lead or a customer as well. In my estimation, content ma…

At the end of the day, we use content marketing to build business results. These business results are usually represented by some form of conversion — usually an email subscriber, but sometimes a lead or a customer as well. In my estimation, content marketers spend more of their time creating content, and then they spend the extra time promoting it. However, we often neglect the third part of this equation: optimizing content for conversions. There are no shortage of opportunities to do this, especially because more marketers leave up the same content offer or popup for years. It’s usually generic — something...

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