Website quality assurance: How to make certain your experiments don’t fail before they launch

According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful…Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch
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According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful...Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch

The post Website quality assurance: How to make certain your experiments don’t fail before they launch appeared first on WiderFunnel Conversion Optimization.

Analyzing User Test Data - The Devil is in the Detail

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prot…

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prototypes, one for each design. We then created 4 tasks and […]

Moving the needle: Strategic metric setting for your experimentation program

Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results….Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program
The post Moving the needle: Strategi…

Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results....Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program

The post Moving the needle: Strategic metric setting for your experimentation program appeared first on WiderFunnel Conversion Optimization.

How to use UX Testing to Level Up Your SEO

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals di…

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals diving into the depths of search engine results and pulling out valuable nuggets of SEO gold […]

The One Line of Code That Will Kill Your User Tests

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your…

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your developer’s, to get right. What am I referring to? This: […]

The 3 Little Known Factors That Dictate Successful User Tests

“What a waste of time” the researcher says as they throw their hands in the air. This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not t…

“What a waste of time” the researcher says as they throw their hands in the air. This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not turning up, or dropping out mid-way through a remote user testing session. […]

Become an Expert: How to Prove You Are an Expert

How do you become an expert? Well, it starts by first deciding you want to be an expert then putting in the time to gain expert knowledge. In this video, I break down a key way you can not only become an expert but also prove it.n}} Subscribe to our YouTube Channel Transcript: How to […]

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How do you become an expert? Well, it starts by first deciding you want to be an expert then putting in the time to gain expert knowledge. In this video, I break down a key way you can not only become an expert but also prove it.n}}

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How to convince people that you are really the true expert at whatever. (cool rock music) It starts by actually being an expert. Yeah, no shit, Sherlock, right? You need to know what you’re doing before you can start selling yourself as an expert. You need to be the real thing. I mean, I guess it’s weird that we even need to talk about these things. On the internet, I mean, nobody knows that you’re actually a dog, right? First thing, you need to decide that you even want to be an expert. ‘Cause maybe you’re better off doing something else. For me, when I decided that I’m gonna be an expert at something, it actually was an inspiration for a book called Now, Discover Your Strengths. Now there’s a follow-up, Strengths Finder 2.0 and maybe there’s even more out there, but basically, it’s a natural talent. Kind of a test, a methodology there done by the Gallup Organization. So anyway, my talent said that, the book told me that like, I’m good retaining information. I’m good at taking action. I’m good at learning fast. All these things that were made me suitable. Like, all these traits that made me suitable to be an expert. And I decided, yes, I want to be an expert at this one thing. And then you need to learn all you can about this subject. Read all the books, read all the articles, ’cause in the beginning when you’re just getting started it’s very hard for you to tell what’s a good source and what’s not a good source. So you need to rely on other people giving you recommendations and eventually, you’ll build up enough expertise to be able to distinguish between good and bad sources for information. And of course, there’s no substitution to actually taking action and doing it and getting results. Be it conversion optimization analytics, you know you name it. Whatever it might be. What’s really good investment is like if you’re trying to get coaching from people who’ve been there, done that. So, like, pay people money to show you the ropes. To get you from A to B. And so if you have the actual expertise, well then, people that you do work for will start referring you. So that’s one way where how you can convince people that you’re an expert when somebody else says, yeah, this guy is the shit. So you just need to be proactive at showing that you know your craft. (cool rock music)

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Be Proactive: What I Should Have Done Earlier in Life

You can improve your private and business life just by being proactive and incorporating good habits into your routine NOW. In this video, I break down the things in my personal and professional life that I should have started earlier and why it’s important to focus on longevity. Subscribe to our YouTube Channel Transcript: What’s […]

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You can improve your private and business life just by being proactive and incorporating good habits into your routine NOW. In this video, I break down the things in my personal and professional life that I should have started earlier and why it’s important to focus on longevity.

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What’s the one thing that I wish I had started earlier on? (energetic rock music) Somebody asked me the other day on Facebook, what is the one thing that I wish I had started years ago, earlier than I did? Business-wise, it has to be blogging. I started the CXL blog in 2011, and I was hesitant to start the CXL blog ’cause, A, I’m not a native English speaker. B, you know, I was shy, like, I don’t know. Maybe people will start calling me out. I’m not sure if I am the most knowledgeable person about X, Y, Z. Do I have the authority to even write about this stuff? All these doubts and hesitations, and none of it was actually really valid. I mean, you can have somebody proofread your content. It’s okay if you’re not the smartest person on the planet. You’ll grow, you’ll learn. But if you put yourself out there through content marketing, for me, it was blogging, ’cause I’m a writer. Some people are, you know, good at other mediums. The sooner you put yourself out there, the sooner you’ll start building a following. Your name will get out there and you’ll build relationships with other people writing about similar things. You start going to events, you start working on name recognition. All these things that down the line that immensely, immensely, immensely valuable things. Like blogging has built the business I have today. Blogging has brought me an immense amount of relationships. So everywhere I go to a business conference people know who I am because of blogging. And it could be even bigger had I started it years ago, so that is my piece of advice to you. Start some form of content marketing right now. And, personally, invest in your health. You know when you’re in your 20s, and you’re invincible and immortal, it’s easy to ignore this stuff. Feels like, ah, I’m gonna go for a career, or whatever, whatever you’re into. I spent the second half of my 20s and the first half of my 30s being overweight, I didn’t exercise at all. 10 years hadn’t exercise, up to, like, three years ago when I turned everything around. So now I’m like, oh my God, I just wasted 10 years with doing nothing, I could be way further ahead when it comes to, like, I kickbox, I lift weights. I could have 10 more years of experience and progress here, but, no, I neglected my health. It’s never too late to start. So that is one of my regrets is that I didn’t start sooner, but I’m glad I did three years ago, to get to where I am now. And you should do the same, ’cause this is the best, the cheapest investment you can make into your productivity, your happiness, wellbeing, longevity. (energetic rock music)

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Job Search: What Job Should You Take? (Not an Easy One)

Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search. […]

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Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search.

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Transcript:

You’re trying to find a job. But what kind of a job should you take? (upbeat music) When deciding on this job or this other job, you have all these opportunities in front of you, which path should you go for? I think you should choose a job that gives you the most responsibility because that means growth. Jump in somewhere where the work is hard, where it’s complicated, maybe you don’t even know what you’re really doing. I mean you need to have some base level skills, but a place where you can really push yourself and grow. Because you don’t want to go to a place where it’s gonna be easy. You’re not gonna grow, you’re gonna be stuck in that easy job for a long, long, long time. So you want a lot of responsibility, freedom to do stuff, to try, you know, a culture of experimentation. If that is a place where you can try out things and you don’t get burned for failing at some experiments. Especially, when you are young, especially, when you don’t have kids to feed and so on where you can take risks. You know, sure we all care about money. But, value the experience, the growth, the responsibility you can get more than anything else.

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User Testing a User Testing Tool

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this artic…

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this article is that Loop11 is a remote usability testing platform used by UX professionals around the world to test […]