Loop11 is proud to announce the launch of a new moderated user testing feature within our existing suite of tools. This new release will complement our existing unmoderated usability testing features thus giving customers unparalleled ability to run a …
Loop11 is proud to announce the launch of a new moderated user testing feature within our existing suite of tools. This new release will complement our existing unmoderated usability testing features thus giving customers unparalleled ability to run a wide array of UX studies, both qualitative and quantitative. Our new moderated UX testing allows customers […]
This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in…Read blog postabout:The future of the digital customer experience: 6 Experimentation trends fo…
Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:…Read blog postabout:Experimentation in product development: How you can maximize the customer experience
The post Experimentation in product …
My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us…
My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us good at what we do. However, the truth […]
But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes…Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys,…
According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful…Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch
The post…
At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prot…
At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prototypes, one for each design. We then created 4 tasks and […]
Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results….Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program
The post Moving the needle: Strategi…
Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals di…
Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals diving into the depths of search engine results and pulling out valuable nuggets of SEO gold […]
Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your…
Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry. There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your developer’s, to get right. What am I referring to? This: […]
