Year in review: Our top 9 experimentation articles and news of 2018

That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from…Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018
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That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from...Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018

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Moderated User Testing Release Notes

Loop11 is proud to announce the launch of a new moderated user testing feature within our existing suite of tools. This new release will complement our existing unmoderated usability testing features thus giving customers unparalleled ability to run a …

Loop11 is proud to announce the launch of a new moderated user testing feature within our existing suite of tools. This new release will complement our existing unmoderated usability testing features thus giving customers unparalleled ability to run a wide array of UX studies, both qualitative and quantitative. Our new moderated UX testing allows customers […]

The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in…Read blog postabout:The future of the digital customer experience: 6 Experimentation trends fo…

This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in...Read blog postabout:The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019

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Experimentation in product development: How you can maximize the customer experience

Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:…Read blog postabout:Experimentation in product development: How you can maximize the customer experience
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Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:...Read blog postabout:Experimentation in product development: How you can maximize the customer experience

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Ethics in UX - Yes, you do need to think about this

My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us…

My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us good at what we do. However, the truth […]

Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes…Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys,…

But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes...Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

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Website quality assurance: How to make certain your experiments don’t fail before they launch

According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful…Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch
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According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful...Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch

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Analyzing User Test Data - The Devil is in the Detail

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prot…

At Loop11 we like to practice dog fooding. Recently we ran two usability studies to gain comparative benchmarking data on an existing design and then comparing that to a new one. Since the new design was yet to be released, we created two InVision prototypes, one for each design. We then created 4 tasks and […]

Moving the needle: Strategic metric setting for your experimentation program

Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results….Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program
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Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results....Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program

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How to use UX Testing to Level Up Your SEO

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals di…

Search Engine Optimization (SEO) has long been viewed as one of the most important factors in determining the success of online companies and their websites. Leading tools, such as MOZ, and their suite of products, would facilitate SEO professionals diving into the depths of search engine results and pulling out valuable nuggets of SEO gold […]