MOBILE-IZE THIS: What You Need to Know About Native App Experimentation

Native App Summary A native app is downloaded from an online store such as the the Google Play Store or Apple’s App Store. The app is installed and runs as a standalone application without a web browser. Companies frequently have native apps in addition to their various websites (desktop, mobile, tablet). Native apps are often […]

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MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

Let’s start with defining the difference. Here’s the breakdown. A native app is downloaded from an online store such as the the Google Play Store or Apple’s App Store. The app is installed and runs as a standalone application without a web browser. Companies frequently have native apps in addition to their websites (desktop, mobile, tablet).  So […]

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MOBILE-IZE THIS: Consumers are Mobile-Obsessed – Is Your Company Ready?

Before you invest in mobile solutions of any kind, including optimization and testing, we want to help you understand the ever-changing, fast-paced mobile environment. In this series, we’ll take you on a four-part deep dive into all things mobile: Part 1:  Key Insights Into Top Mobile Trends Part 2:  Native Apps vs. Mobile Web – […]

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SEO Primer for App Optimization

App optimization should be a part of any app launch or rebuild. In the same way that neglecting the basics of SEO in your website will render it invisible to a huge audience – creating an app, but neglecting the basics of app optimization, will mean missing out on a lot of opportunity in the search results.  

Improving eCommerce Site Speed

Increasing the speed of your website can improve search engine rankings, attract more traffic, lower bounce rates and lift in conversion rates. However, making an eCommerce website faster is easier said than done. Dynamic areas like Cart totals in the upper-right-hand corner can present caching problems. Many third-party JavaScripts are used, most of which are

5 Must-Read Optimization Posts for the Week of August 19

As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion […]

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5 Must-Read Optimization Posts for the Week of July 29

Marketers should be more sophisticated in understanding the nuances of the customer journey, according to a recent post on Monetate’s blog. The company’s research shows that less than half of all purchases happen within the first hour of a shopper’s browsing session—and 16 percent happen about one day after a shopper first visited a site. The takeaway? Think about helping […]

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5 Must-Read Optimization Posts for the Week of June 20

Google may be known for its innovative ideas, but in a recent Fast Company article, the global head of content strategy at Google Apps for Work, Veronique Lafargue, explains that the company’s process is a system, not a mystery. She lays out three basic principles—know the user, think 10x, and prototype—and explains each one in detail. “Just about […]

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