Using Dual Process Theory for Higher Conversions

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for […]

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The Optimizer’s Guide to Web Accessibility

What if you found out you are, at best, only optimizing your site for 81% of the people who might possibly visit it? Whether you’ve spent years perfecting your site’s usability or are just getting started, you’d want to know about that other 19%, right? That 19% represents millions and millions of people with disabilities […]

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Ghost Buttons: UX Disaster or Effective Design?

Ghost buttons are transparent calls to action that appear on websites and in apps. They tend to have a thin border and a text label that sits within the transparent body of the button. The use of this type of button reached a peak around a year ago, but can still be seen across a […]

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Online UX Courses for Almost Free

Online User Experience (UX) Courses and Literature Made by Experts for (almost) Free at Interaction Design Foundation Online UX Design courses for (almost) free sounds too good to be true, right? Yet, that’s exactly what the Interaction Design Foundation provides. Based on the Danish system of free education to citizens, the co-founders of the Interaction Design […]

Thoughtful and Fun Interfaces in the Reykjavik City Museum

I stopped over in Iceland on the way to a conference and popped in to the Reykjavik City Museum, not knowing what I’d find. I love the idea of technology in a museum, but I’m usually disappointed. Either the concepts are bad, the technology is silly (press a button, light some text), or it just … Continue reading Thoughtful and Fun Interfaces in the Reykjavik City Museum

5 Must-Read Optimization Posts for the Week of July 15

Personalization is currently a hot topic in ecommerce—perhaps the hottest. But with all the talk about tactics and trends (not to mention all the money spent implementing personalization programs), companies are still in the beginning stages of figuring out how to get it right. A recent post on ConversionXL’s blog explores how to create a […]

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