How To Perform A UX Audit/Inventory

  As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations struggle to get over. To know where to start your optimization strategy, you need to know the areas in […]

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A Year in Experimentation: 2016 Learnings and Predictions for 2017

This year, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015. Perhaps more interesting, the number of unique online shoppers grew by 16.4 percent, indicating more individuals are making purchases online. This is supported by survey data collected by the National Retailer Federation […]

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Supercharge Your Test Strategies with Proven UX Methods

  Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter after quarter—however, is a challenge. Utilizing a standard methodology for ideation helps enforce consistency in test strategies over time, but […]

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5 Reasons a Testing Culture is a Healthy Culture

“The joke in the office was that when it came to work/life balance, work came first, life came second, and trying to find the balance came last.” –A former Amazon employee In August 2015, The New York times published a scathing critique of the work culture at Amazon. The article shows what happens when a […]

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3 Copy Tests Your Competitors Probably Haven’t Tried Yet

The success of your testing program is in part due to your test ideas. And it’s not always easy to come up with new ideas. Some companies seek a better understanding of their customer journey, which results in a grand UX overhaul. But when the optimization dust has settled, it can be hard to zero […]

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3 Hidden (and Dead Simple) Opportunities to Optimize Your Content

These often-overlooked elements of your website or app offer promising returns with little effort. #1: 404 page “Sorry, the page you are looking for does not exist.” Most 404 error pages are rather standard: They let visitors know they’ve clicked on a bad link. (Some sites avoid the whole issue with a 301 redirect that […]

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Here’s Proof That You Are Not Your Customer

Most people who work in testing and optimization understand that they do not share the exact same preferences, motivations, habits, and goals as their customers. If you were to say to them, “You are not your customer,” they’d probably nod in agreement. Still, I think many people would be shocked to know just how significant […]

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What Las Vegas Taught Me About Personalization (Plus 5 Ways to be Customer-Centric)

I love people watching. I think it’s because you get to see people who are different from you, and from each other. Most of our lives are spent interacting with family, friends, co-workers, and neighbors. How often do we see people outside the circle of our everyday experiences? That’s one thing the web, social media […]

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Before You Design for ‘the Fold,’ Run This Test

“Above the fold” is a newspaper term to describe front page content that’s visible when the newspaper is folded. The strategy is simple and ubiquitous: Big stories go above the fold, where customers can see them easily. In digital, above the fold describes what visitors see on your webpage before they scroll down. During the […]

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