Who’s Hiring in February?

Here are some of our picks: Digital Experimentation Product Lead – Have a passion for using data to identify a target audience and improve their experience?  Join the CapitalOne.com group in San Francisco to work collaboratively across teams to identify testing opportunities and success metrics that align both business goals and customer experience. Sr. Data […]

The post Who’s Hiring in February? appeared first on Brooks Bell.

RIP A/B Testing

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

Online Experimentation Trends for 2018: Part 2

Part 2: 2018 Predictions All of our predictions for 2018 revolve around a central theme: Experimentation programs are maturing and the needs of companies will evolve to reflect that maturation. 1. Behavioral Science Takes Center Stage At Brooks Bell, our vision is “to discover the people behind the data.” At its core, this is a […]

The post Online Experimentation Trends for 2018: Part 2 appeared first on Brooks Bell.

Online Experimentation Trends for 2018: Part 1

Part 1: 2017 Findings 1. The rise of mobile conversions In December of 2016, we predicted that consumers would become much more comfortable shopping on mobile devices in 2017, and that rates of purchase on mobile will increase. For our clients, this prediction certainly rang true: Mobile traffic either has surpassed desktop or is trending […]

The post Online Experimentation Trends for 2018: Part 1 appeared first on Brooks Bell.

Who’s Hiring in January?

Here are some of our picks: Marketing Analytics Manager/Sr Manager — If you have balanced quantitative skills with passions for digital marketing, site optimization and personalization, consider joining American Express’ Global Consumer Services Group and Enterprise Digital & Analytics team in New York to create scalable marketing solutions to accelerate growth. Web Experience Operations Director — […]

The post Who’s Hiring in January? appeared first on Brooks Bell.

Personalization and Data Science Explained (Especially for Marketers!)

The latter, Aaron Baker, is not super famous, but a little bit. He’s a Brooks Bell data scientist, and he explains what he has in common with Ferrell and Smith and much more in his webinar with Evergage Director of Product Marketing T.J. Prebil. The goal of this Q&A style webinar is to explain personalization […]

The post Personalization and Data Science Explained (Especially for Marketers!) appeared first on Brooks Bell.

Who’s Hiring in December?

Here’s a list of positions we want to share this month: Digital Optimization and Testing Manager — Are you curious, analytical and passionate? SunTrust in Atlanta, GA, is looking for someone to help shape its optimization program best practices to improve customer journeys and increase conversion rates. Account Manager — Join Tealium, one of Inc.’s […]

The post Who’s Hiring in December? appeared first on Brooks Bell.