For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning.
It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one. When you can immediately see where visitors and users are clicking and where they’re not, you’re instantly clued into…
We Are! Brooks Bell is looking for a Data Analyst – Digital Marketing Analytics and Optimization in Raleigh, NC. If you want to have a 10x+ ROI story, a killer set of logos, and a super smart team to sell, now’s your chance. Perform statistical analysis on sites and test data, advise clients about their digital […]
Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for mobile and digital measurement and ways to improve your analytics program.
If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]
The post How to Use A/B Testing and Personalization Best Together appeared first on CXL.
At Brooks Bell, we believe in pursuing knowledge. Becoming experts. Being curious. And improving a little every day. Every now and again, this requires leaving our Raleigh, NC offices and hitting the road to pick up new insights from industry partners and drop some of our experimentation expertise along the way. Our latest travels took […]
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions.
If your next career move is in optimization, testing, analytics, data science, UX, behavioral economics, or personalization, learn which movers and shakers are hiring. With 150,000 digital marketing jobs forecasted by 2020, according to Silicon Republic, your future outlook is strong. Director, Site Optimization and Web Analytics RingCentral San Francisco, CA Manager, Media Personalization and […]
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready.
If you’re hosting a party, you’ve got to have the perfect guest list — and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.