How to Optimize User Experience & Conversion Paths in Google Analytics

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. The truth is that tracking user experience is no easy feat. Especially in Google Analytics. Vague attribution models and skewed conversion paths make reporting on your user experience frustrating, to say the least. So, to make things easier, start combing through your…

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How to Deal with Outliers in Your Data

One thing many people forget when dealing with data: outliers. Even in a controlled online experiment, your dataset may be skewed by extremities. How do you deal with them? Trim them out, or is there some other way? How do you even detect the presence of outliers and how extreme they are? Especially if you’re […]

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Glossary: Bounce Rate

what is bounce rate

The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expectation of the visitors who landed there. If your Bounce Rate is high, you can suspect that something is wrong either with your landing page or your sources of traffic. You can calculate the bounce rate with this formula: A concrete example Let’s say, that you have a…

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The 7 Best Ways to Unlock Your ‘Not Provided’ Keywords in Google Analytics

7 best ways to unlock your not provided keywords

Everyone loves a good intrigue. We like to think there is a hidden agenda behind regular, day to day events. This is particularly true in the case with SEOs, many of whom worry that Google is constantly scheming to control the SERPs. Case in point: the ‘Not Provided’ debate, raging since 2013. For the conspiracy theorist in you, the advent of Google Analytics ‘Not Provided’ keywords has likely lead you to assume that the wonder twins are gearing up for a Dr. Evil-esque scheme to destroy the world of online marketing. After all, over the past two years, there has…

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The Five Minute Guide to Installing Google Tag Manager

google-tag-manager

Marketing campaigns live and die by data. One of the recent campaigns I was managing drove me to open up my analytics report every hour. (Holiday season, anyone?) Data can be numbing, but it’s also necessary. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the more data you have at your disposal, and the easier it is to manage data, the easier your job is. Unfortunately, the more tracking and optimization tags you add to the site, the more you have to deal with code bloat. That’s why I want to introduce…

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