Designing Web Usability

We are emerging from a lost decade of user interface design. From 1993 to 2002, the vast majority of new interface designs in the world were committed by people with no training in interaction design. The resulting productivity loss was staggering, especially on intranets. Public websites were often designed to be actively user-hostile and were dominated by self-serving messages and bloated fluff that made it very difficult for customers to finds the answers to their questions.

We may have won the battle to get usability accepted, but we have not won the billion skirmishes to make every single web page optimal for users’ needs. In every new design project, there is always the temptation of making things complex, introducing too many features, pouring on the bells and whistles, while spending more word count on the company’s own message than on answering customers’ questions. The guidelines in this book are as important as ever, because it’s not enough to believe in usability; you also have to implement it.

The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

The Design of SitesSecond Edition, is the definitive reference for the principles, patterns, methodologies, and best practices underlying exceptional Web design. If you are involved in the creation of dynamic Web sites, this book will give you all the necessary tools and techniques to create effortless end-user Web experiences, improve customer satisfaction, and achieve a balanced approach to Web design.

After a comprehensive tutorial covering the foundations of good Web site design, you will move on to discover the thirteen major Web design pattern groups. These patterns solve recurring design problems and help design teams avoid reinventing the wheel. Patterns range from creating a solid navigation framework and the all-important home page, to instilling trust and building credibility with your customers and improving site performance through better design.