Analytics ToolKit

Unique Google Analytics Tools

Many of the tools in this Toolkit are without equivalent. Even when some of the things they do can be accomplished manually through the Google Analytics interface they are unrivalled in terms of work speed and ease of use. Not to mention that some of them will allow you to use Google Analytics in ways that you can’t unless you use the Google Analytics API, for example our Cost Data Import Tool.


Pathful helps you make the right changes to your website. We capture every mobile gesture and non-click interaction that every visitor makes on your site. We provide Conversion Insights that clearly identify:

  • Which images and text are driving or hurting conversion
  • How different channels are performing
  • What website behaviors are relevant to growing your business

Scroll Depth

Scroll Depth is a small Google Analytics plugin that tracks how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll marks, sending a Google Analytics Event at each one.

You can also track when specific elements on the page are scrolled into view. For example, on a blog, you could send a Scroll Depth event whenever the user reaches the end of a post.

Lucky Orange

  1. Watch Mouse Movements: See your visitors’ movements and clicks, in real time or recorded. Also works on member only pages.
  2. Real Time Visitor Map :See your visitors plotted in real time on a map of the world. Also, see top performing countries, states, in chart form.
  3. Live Chat Software: Really simple 1-to-1 chat support. Chat with multiple visitors at the same time. Chat stays on the page and follows visitors from page to page.
  4. Heat Maps: Click heat maps, Scroll Depth heat maps, and Mouse Movement heat maps.
  5. Visitor Polls: Get instant feedback about your site. Ask any question and see results in real time.
  6. Easy Setup & Integration: One piece of javascript and you’re off. Also, integrates with WordPress or Blogger.

30-Second Opportunity Report

Discover the untapped opportunities hidden within your website analytics. Your website visitors can easily be divided into key audience segments (e.g. mobile visitors, number of visits to your site, geolocation, etc.). By identifying your website audiences, you can optimize your site to better communicate with and convert these visitors.

In Just 30 Seconds, this report will:

  • Define your key website opportunities with audience segments that are under performing.
  • Unlock hidden opportunities within your analytics that you can act on immediately with Get Smart Content.

Userfly provides instantaneous web user studies by recording user visits and letting you play them back to see every mouse movement, click, and form interaction. Conducting a user study doesn’t have to be expensive or a logistic nightmare. With you can perform simple and cheap user testing with your real users. And it only takes one minute to set up!

Celebrus Technologies

Celebrus Technologies (formerly Speed-Trap) was founded in 1999. The original objective was to measure the experience and performance of web sites and online applications by embedding smart applications in the web pages themselves which would run in the visitor’s browser to capture a true and accurate picture of the performance of the site, from the end-user’s perspective.

This revolutionary idea resulted in technology that was awarded several patents for its innovation. We then recognized that this approach to the capture of data from within the page and browser had applications far beyond the measurement of site speed and performance.


ClickTale is the industry leader of In Page Web Analytics, providing businesses with unparalleled insights into their visitors’ entire online experience. Unlike traditional web analytics that monitors visitor movement between pages, ClickTale’s web analytics solution focuses on what visitors do inside the web pages themselves.

Most web analytics solutions capture visitors landing on a web page and monitor their movement from page to page within a site. This is great for collecting quantitative information about your website traffic, but can’t tell you much about what visitors do once inside these pages.

That’s where ClickTale’s In-Page Analytics come in. ClickTale focuses on visitor interactions inside these pages, recording everything from mouse moves and clicks to actual keystrokes. This gives a much more thorough, in-depth, view into what your visitors are focusing on and interacting with inside the pages themselves.