Analytics ToolKit

Unique Google Analytics Tools

Many of the tools in this Toolkit are without equivalent. Even when some of the things they do can be accomplished manually through the Google Analytics interface they are unrivalled in terms of work speed and ease of use. Not to mention that some of them will allow you to use Google Analytics in ways that you can’t unless you use the Google Analytics API, for example our Cost Data Import Tool.


Ometrics™ provides a suite of conversion rate optimization tools to increase your sites ROI. Includes Surveys, Feedback tabs and offer tabs, site A/B Testing, Heat Maps, Click Metrics, Form Metrics, and sales conversion Funnel Metrics. All tools are included in one small script to reduce usability testing impact on your sites performance.


Pathful helps you make the right changes to your website. We capture every mobile gesture and non-click interaction that every visitor makes on your site. We provide Conversion Insights that clearly identify:

  • Which images and text are driving or hurting conversion
  • How different channels are performing
  • What website behaviors are relevant to growing your business


SeeMyVisits is a powerful tool allowing any web site business or owner to actually see playbacks of visitor behaviour on their site. All standard analytics software won’t show you where people are having difficulties on your site and with what part of it. Only by seeing video playbacks can you really solve user journey problems and increase conversion rates.

Mouse Eye Tracking

Mouse Eye Tracking ™ is a user friendly visualisation tool with four main features – Heat Maps, Mouse Tracking, Page Navigation andBrowser Sizes. Find out setup and deployment options here. It’s now even easier to understand user behaviour. Discover how different page designs affect user behaviour by taking before and after screenshots that you can directly compare.

Userfly provides instantaneous web user studies by recording user visits and letting you play them back to see every mouse movement, click, and form interaction. Conducting a user study doesn’t have to be expensive or a logistic nightmare. With you can perform simple and cheap user testing with your real users. And it only takes one minute to set up!


SeeVolution captures visitor behavioral data – not just where visitors are sourced from but also how they are interacting with different areas of your web page. This data is compiled into behavioral reports that are visually displayed through customizable tool bars and comprehensive heat maps that lay transparently on your site.

Because the mouse clicks, mouse movements, data entries and user info recorded through SeeVolution illustrates your site’s trend information, undesirable trends are easily identifiable. Whether noticing areas cooling off in the heatmap or receiving an alert text through SeeVolution’s active monitoring, you can ensure that your web page will operate at its optimal level.

User Testing

How customers use

  • UX usability professionals use us to test a wireframe or a prototype site.
  • Web marketers use us to test their competitors’ sites–to find out what their competitors do better.
  • Product managers use us to watch their target market start at Google and naturally search the web for their product.
  • Agencies use us as a pitching tool to show videos of users struggling with a prospective client’s site (followed by how they’d improve it).
  • Conversion rate optimizers use us to find and fix their site’s biggest problems, and then run A/B tests to measure the improvement.
  • Game developers use us to ensure their games are fun!
  • Designers use us to watch real people using their normal computer–so they can see things like IM interruptions and small browser windows.
  • Developers: Agile development teams use us because of the rapid turnaround.
  • Entrepreneurs: Lean startups use us in their Build-Measure-Learn feedback loop.
  • Search engine experts use our new PPC and landing page optimizer to increase their advertising ROI.
  • Mobile apps developers use our new mobile app testing so they stop getting one star reviews.