Attention Wizard

AttentionWizard simulates human vision during the first 5 seconds of exposure to visuals, and creates an eye-tracking heatmap based on an algorithm that predicts what a real human would be most likely to look at. AttentionWizard can identify which page elements are being looked at and which are being ignored. A “busy” eye-gaze path and scattered heatmap with many hotspots is usually an indication that visual priorities of the page are not clear, which could cause visitor confusion and a higher bounce rate for your landing page.

Armed with this information, web designers can adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion.

Google Website Optimizer

Website Optimizer helps online marketers, publishers, designers, and developers produce the optimal website experience for their visitors. No need to license software or download anything. Set up and run tests from any web browser.

Different types of tests require different types of testing models. Perhaps you’d like to test alternate page designs by running an A/B Split test, or perhaps you’d like to test different combinations of headlines, pictures, and call-to-action messages on your primary landing page via a Multivariable Test. Whatever your needs, Website Optimizer can handle them.

Take control of your own testing. Straightforward setup minimizes your reliance on corporate IT support.

Visual Website Optimizer

Visually create different versions of your website. In mere 5 minutes, create tens of different versions of your headlines, images, buttons, forms, etc. Designing an A/B or multivariate test with Visual Website Optimizer is as easy as browsing the web. Here are the features that make the tool visual:

  • Point-and-click designer to choose website sections
  • Create variations and preview them on the page instantly
  • No need to make separate pages for A/B testing