You create online surveys to gain consumer insight. People complete questions in order to access premium content. People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free. They don’t have to pull out a wallet or sign in and you gain insight into what people think.
Publishers get paid as their visitors answer. Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Everyone wins.