Feng-Gui

Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at. Such pre-testing is used to identify weak spots within your design and to improve performance, location of brand and webpage call to action. Feng-GUI Dashboard offers designers and advertisers, a pre-testing service that predicts performance of your design, before it airs, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Feng-GUI is a group of artificial vision scientists and interactive designers. We have joined together to pool our resources exploring human vision to find out: Where and how people look and what do they find attractive?

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