8Seconds Real Time Image Optimizer

Testing of email campaigns is a proven method to increase ROI. 8Seconds Optimizer optimizes the images (calls to action, offers, promotions, header images, banners, buttons, etc.) in your email.

  • shows different images to different recipients that open their email
  • measures statistically and in real time which image is the most successful in terms of clicks or conversion
  • 8Seconds Optimizer automatically shows this best image (or combination of images) to the next recipients that still have to open their email at that moment in time.

The first people that open the email will be the testers so that remaining people only see the optimized version. Testing the content and presentation of your email campaigns with 8Seconds Optimizer is:

  • easy, thanks to the web based tool compatible with all email broadcasting platforms
  • fast, thanks to the 8Seconds fast learning and actively adapting content technology
  • cost-effective, thanks to the pay-as-you-use pricing model and the guaranteed increase of ROI

3rd Party Feedback

Valuable Feedback from Real People in Under 24 Hours. Tapping into 3rd Party Feedback allows you to gain independent advice on what’s working on your website and what needs to be improved. This will help focus your design team on the things that really matter.

The cost-effective way to determine:

  • What Your Visitors Think Your Website is About
  • What’s Confusing for Them
  • Who is Your Online Competition
  • Stop debating and start listening to what people are saying.

3M Visual Attention Service

The sales tool of every account team. The partner of every designer. And the champion of every brand marketer.

3M™ Visual Attention Service is a cutting-edge scanning tool that lets you scientifically analyze design effectiveness, based on how the average human eye responds. And 3M VAS works on virtually any visual design – banner ads, print ads, signage, retail space, and more.

The tool analyzes basic design elements such as colors, faces, shapes, contrast and text, to accurately predict which areas will attract attention in the first 3 to 5 seconds. The results show you the hotspots – and the not-so-hot spots – so you can easily confirm your design choices or alter your image to emphasize specific elements.

3M VAS does not measure the strength of marking messages or the emotional impact of a design – it goes straight to the heart of visual science to tell you where the human eye will naturally gravitate in the first few seconds of viewing. Once you’re certain you’ve grabbed the attention of as many people as possible, your next steps depend on your own marketing goals and needs.

XtraNormal

If you can type, you can make movies™. Xtranormal’s mission is to bring movie-making to the people. Everyone watches movies and we believe everyone can make movies. Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century. Our revolutionary approach to movie-making builds on an almost universally held skill—typing. You type something; we turn it into a movie. On the web and on the desktop.

Design Your Scene: We offer a variety of artistic sets and actors to fill your stage.

Custom Camera Angles: Unleash your inner Spielberg, or leave the camera work to us. You can frame your action by selecting a pre-defined camera shot, making and saving your own setup, or rely on our Magicam option for automatic camera switching.

Drag-and-drop Animations: Quickly bring your characters to life with our patented drag-and-drop animation system available on the web.

Click Density

Identify usability and information architecture issues on your site
Clickdensity isn’t just another statistics or web analytics tool – instead it allows you to analyse user behaviour, and identify usability and information architecture issues that would have been missed without Clickdensity’s insight.

Get instant insight: The Clickdensity heat map shows at a glance the relative popularity of components on your pages. Many standard web analytics tools do not offer this information, or make accessing it a complex, time consuming process.

Ideal for all business users – from content authors to directors: The visual format of Clickdensity reports makes them ideal for use in presentation to non-technical audiences, helping you justify your decisions and clearly illustrating the benefits of making changes online.

ClickHeat

ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones. ClickHeat is an OpenSource software, released under GPL licence, and free of charge.

Requirements

  • On the browser’s client: Javascript (tested on Firefox 2.0, Internet Explorer 6 and 7, Konqueror…)
  • On the server: either Linux or Windows (since ClickHeat 1.3 release), Apache or Lighttpd (other may work fine), PHP, the graphic library GD2 (PNG support needed). Please post on the bug tracker or contact us (link at the bottom of the page) if you have problem running ClickHeat.

Features

  • Low logging activity: a very few function calls to log a click, no server load rise should be noticed (have a look at Performance & optimization)
  • A keyword is used to define the page upon Javascript code load, allowing you to group same pages.
  • Screen sizes and browsers are logged, making possible the tracking of liquid CSS layouts (100% used width).

Concept Feedback

Get website feedback and increase conversion rates. Expert analysis detailed recommendation and solutions you can implement today. Detailed analysis from experienced design, usability, and strategy professionals. Prioritize feedback and share your website evaluation with your team or client. Join our growing community of 11801 and share your ideas.

Concept Feedback provides you with step-by-step advice to increase conversion rates and generate more revenue. Keep your project moving with quick, actionable website feedback that you can use immediately. Create a more efficient design that better communicates your message to your customers. Too close to a project? Our experts offer an objective, third-party analysis of your website. We also review landing pages, mockups, wireframes, applications and interfaces.

Clicktale

ClickTale is the industry leader of In Page Web Analytics, providing businesses with unparalleled insights into their visitors’ entire online experience. Unlike traditional web analytics that monitors visitor movement between pages, ClickTale’s web analytics solution focuses on what visitors do inside the web pages themselves.

Most web analytics solutions capture visitors landing on a web page and monitor their movement from page to page within a site. This is great for collecting quantitative information about your website traffic, but can’t tell you much about what visitors do once inside these pages.

That’s where ClickTale’s In-Page Analytics come in. ClickTale focuses on visitor interactions inside these pages, recording everything from mouse moves and clicks to actual keystrokes. This gives a much more thorough, in-depth, view into what your visitors are focusing on and interacting with inside the pages themselves.

Feng-Gui

Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at. Such pre-testing is used to identify weak spots within your design and to improve performance, location of brand and webpage call to action. Feng-GUI Dashboard offers designers and advertisers, a pre-testing service that predicts performance of your design, before it airs, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Feng-GUI is a group of artificial vision scientists and interactive designers. We have joined together to pool our resources exploring human vision to find out: Where and how people look and what do they find attractive?

Attention Wizard

AttentionWizard simulates human vision during the first 5 seconds of exposure to visuals, and creates an eye-tracking heatmap based on an algorithm that predicts what a real human would be most likely to look at. AttentionWizard can identify which page elements are being looked at and which are being ignored. A “busy” eye-gaze path and scattered heatmap with many hotspots is usually an indication that visual priorities of the page are not clear, which could cause visitor confusion and a higher bounce rate for your landing page.

Armed with this information, web designers can adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion.