Analytics ToolKit

Unique Google Analytics Tools

Many of the tools in this Toolkit are without equivalent. Even when some of the things they do can be accomplished manually through the Google Analytics interface they are unrivalled in terms of work speed and ease of use. Not to mention that some of them will allow you to use Google Analytics in ways that you can’t unless you use the Google Analytics API, for example our Cost Data Import Tool.

HotJar

Hotjar is a new powerful way to reveal true website user behaviour and experiences in one central tool – giving you the big picture of how you can improve your site’s UX and conversion rates. All your data is securely stored in the cloud and is accessible at lightning speed. 

Alertsite UXM

AlertSite UXM provides a unified SaaS platform for test, monitoring, and root cause analysis. As a result development, QA, operations and business teams can all work from the same data, and easily collaborate to reduce the time to find and resolve issues. Seeing a problem is one thing- the ability to see precisely where it is and show it to team members is the difference between fixing it before your customers know there is a problem and fixing it after your boss calls you.

Ometrics

Ometrics™ provides a suite of conversion rate optimization tools to increase your sites ROI. Includes Surveys, Feedback tabs and offer tabs, site A/B Testing, Heat Maps, Click Metrics, Form Metrics, and sales conversion Funnel Metrics. All tools are included in one small script to reduce usability testing impact on your sites performance.

Pathful

Pathful helps you make the right changes to your website. We capture every mobile gesture and non-click interaction that every visitor makes on your site. We provide Conversion Insights that clearly identify:

  • Which images and text are driving or hurting conversion
  • How different channels are performing
  • What website behaviors are relevant to growing your business

Attensee

Attensee is a web-based alternative to eye-tracking that uses a blurred image of your page mouse movement from the user to identify attention behavior. Remotely assess your visual marketing faster and cheaper.

MouseFlow

Mouseflow lets you record website visitors and generate instant heatmaps showing where they click, scroll and even pay attention.

Scroll Depth

Scroll Depth is a small Google Analytics plugin that tracks how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll marks, sending a Google Analytics Event at each one.

You can also track when specific elements on the page are scrolled into view. For example, on a blog, you could send a Scroll Depth event whenever the user reaches the end of a post.

Bounce Exchange

How Does Our Patented “Exit-Intent” Technology Work?

  • Mouse Gestures: The BounceX software is tracking all the cursor movements of every visitor in real-time.
  • Breaking The Browser Plane: We detect the precise millisecond that a visitor abandons your site.
  • Cleanly Overlays Your Site Upon Abandonment: An elegant lightbox appears after a visitor leaves your site.
  • Creates New “Real Estate”: Our technology is essentially granting you an extra pageview to retain that visitor

Conversion Optimization Toolbox by Rich Page

Rich Page (author of Website Optimization – An Hour a Day) has put together a fantastic set of tools that are sure to be valuable to anyone looking to improve revenue from their website. The toolbox contains the following resources (the Conversion revenue uplift calculator is particularly cool):

  • 20-Point Conversion Rate Optimization Checklist (PDF) — Perfect for helping see what needs work on your site to boost conversions
  • Conversion Rate Revenue Uplift Calculator (Excel) — This one is for you and your boss – helps you measure conversion rate uplift
  • 12 Low-Cost Tools to Boost Your Conversion Rates (PDF) — Testing, analytics and usability tools to boost conversions but don’t cost much
  • 60 Awesome Conversion Rate Optimization Case Studies (PDF) — Handpicked case studies to help you kick-start your conversion rate efforts
  • 10 Quick High-Impact Conversion Rate Test Ideas (PDF) These easy to set up A/B test ideas will quickly boost your conversion rate
  • 30 Inspirational Conversion Boosting Call-to-Action Buttons (PDF) — These 30 great CTA buttons will help inspire you to improve your current ones
  • Plus, get 20% off a Conversion Rate Optimization Website Review (Coupon)