Attention Wizard

AttentionWizard simulates human vision during the first 5 seconds of exposure to visuals, and creates an eye-tracking heatmap based on an algorithm that predicts what a real human would be most likely to look at. AttentionWizard can identify which page elements are being looked at and which are being ignored. A “busy” eye-gaze path and scattered heatmap with many hotspots is usually an indication that visual priorities of the page are not clear, which could cause visitor confusion and a higher bounce rate for your landing page.

Armed with this information, web designers can adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion.

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