3M Visual Attention Service

The sales tool of every account team. The partner of every designer. And the champion of every brand marketer.

3M™ Visual Attention Service is a cutting-edge scanning tool that lets you scientifically analyze design effectiveness, based on how the average human eye responds. And 3M VAS works on virtually any visual design – banner ads, print ads, signage, retail space, and more.

The tool analyzes basic design elements such as colors, faces, shapes, contrast and text, to accurately predict which areas will attract attention in the first 3 to 5 seconds. The results show you the hotspots – and the not-so-hot spots – so you can easily confirm your design choices or alter your image to emphasize specific elements.

3M VAS does not measure the strength of marking messages or the emotional impact of a design – it goes straight to the heart of visual science to tell you where the human eye will naturally gravitate in the first few seconds of viewing. Once you’re certain you’ve grabbed the attention of as many people as possible, your next steps depend on your own marketing goals and needs.

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