Website Optimization: An Hour a Day

This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From optimizing calls-to-action and text to using advanced personalization and targeting techniques, you’ll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your optimization efforts.

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