By Laura Keller
Published: May 21, 2012
“The service design challenges when the human body is the object of service are significant. … In healthcare and, specifically, for hospitals, the body is the service focus.”
The focus of many services is some primary object: your car in for maintenance at a garage, your clothes at a dry cleaners, your home being cleaned by a maid service. But for some services, the object of focus is you: your hair being cut at a salon or barber shop, your back being adjusted by your chiropractor. Your whole body can even be the focus of a service
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