UX Writing and Content Strategy: What’s The Difference?

Today, we are overrun with ads. They are everywhere – intrusive, loud, flashy, and annoying.  So how can companies ensure an effective and customer-centered marketing campaign? The answer lies on the surface. Strong user experience and relevant co…

Today, we are overrun with ads. They are everywhere – intrusive, loud, flashy, and annoying.  So how can companies ensure an effective and customer-centered marketing campaign? The answer lies on the surface. Strong user experience and relevant content techniques help users get past all the noise and give them the insights they need to solve […]

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SEO and UX Design: Creating A Better User Experience for More Traffic

User Experience (UX) is one of the major factors that directly impact Search Engine Optimization (SEO). There is more than one reason why UX has an impact on SEO efforts. One of those reasons is the amount of time users spend on your site. If visitors …

User Experience (UX) is one of the major factors that directly impact Search Engine Optimization (SEO). There is more than one reason why UX has an impact on SEO efforts. One of those reasons is the amount of time users spend on your site. If visitors spend more time on the website you are managing, […]

Why 5 UX Testers Are Almost Never Enough

There’s a pervasive myth in UX circles that you can get meaningful results by conducting user tests with only 5 participants. This is an appealing notion as it can be costly and time-consuming to conduct tests. However, the reality is that 5 user…

There’s a pervasive myth in UX circles that you can get meaningful results by conducting user tests with only 5 participants. This is an appealing notion as it can be costly and time-consuming to conduct tests. However, the reality is that 5 users are almost never enough if you want trustworthy data. In this article, […]

How to Write Actionable User Research Summaries

Writing good user research summaries can be hard. They’re supposed to communicate complex, detailed user testing findings in a really concise and simple way. This can be a bit of a challenge for non-writer folks like UX designers. Are you one of them? …

Writing good user research summaries can be hard. They’re supposed to communicate complex, detailed user testing findings in a really concise and simple way. This can be a bit of a challenge for non-writer folks like UX designers. Are you one of them? If yes, you’re in the right place. This article is here to […]

5 Most Common Mistakes to Avoid Before Writing a Test Script for UX Tests

How do you make a website or application that makes your customers fall down a rabbit hole of fun and excitement? The answer is often rooted in the smart user experience (UX) solutions. Even the best UX designers can’t predict user behaviors with 100% …

How do you make a website or application that makes your customers fall down a rabbit hole of fun and excitement? The answer is often rooted in the smart user experience (UX) solutions. Even the best UX designers can’t predict user behaviors with 100% accuracy. Yet, what they can do is validate their assumptions and […]

Why User-Based Testing Is Important to Successful UX Tests

When website visitors come to your website, you have only up to eight seconds to influence them. That’s why investing in user experience (UX) is paramount to gain customer trust, increase conversions, and ensure user retention. Yet, even the world’s be…

When website visitors come to your website, you have only up to eight seconds to influence them. That’s why investing in user experience (UX) is paramount to gain customer trust, increase conversions, and ensure user retention. Yet, even the world’s best user experience designers can’t predict every possible user action and reaction. Designers make predictions […]

6 Fast and Easy Ways to Increase Lead Generation

Having trouble viewing the text? You can always read the original article here: 6 Fast and Easy Ways to Increase Lead Generation
Looking for simple and effective ways to increase lead generation? Then, check out these 6 lead gen tips. Generating leads …

Having trouble viewing the text? You can always read the original article here: 6 Fast and Easy Ways to Increase Lead Generation

Looking for simple and effective ways to increase lead generation? Then, check out these 6 lead gen tips. Generating leads has never been so easy. What do you do to bring in a continuous flow of qualified leads to your business on a daily basis? Mapping out a lead generation strategy, learning how to nurture […]

The post 6 Fast and Easy Ways to Increase Lead Generation appeared first on Conversion Sciences.

When Lead Generation Trumps Helping Customers | #FrictionHunter

Turning a chat request into a lead generation process adds friction and annoys customers.
The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.

Frustrating customer experience #CX

Turning a chat request into a lead generation process adds friction and annoys customers.

The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.

UX Optimization Book

UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites It only took me a year and a half. But I’m finally finished writing my new UX Optimization Book. Huzzah! The title of the book is: “UX Optimization: Com…

UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites It only took me a year and a half. But I’m finally finished writing my new UX Optimization Book. Huzzah! The title of the book is: “UX Optimization: Combining Behavioral UX and Usability Testing Data for Website Optimization” and it is the first […]

Who’s Hiring in December?

Here are our picks: Sr. Director – Customer Experience Leader – Equifax is looking for a Senior Director in St. Louis, Missouri, to lead the Customer Experience Team in “intuitive design workflows and overall customer experience as they interact with Workforce Solution products.” Senior Software Engineer, Build Automation – Blizzard Entertainment is “seeking a talented […]

The post Who’s Hiring in December? appeared first on Brooks Bell.

Here are our picks:

Sr. Director – Customer Experience Leader – Equifax is looking for a Senior Director in St. Louis, Missouri, to lead the Customer Experience Team in “intuitive design workflows and overall customer experience as they interact with Workforce Solution products.”

Senior Software Engineer, Build Automation – Blizzard Entertainment is “seeking a talented and enthusiastic software engineer to join the Hearthstone team” in Irvine, California to improve testing, building and developing Hearthstone through software automation.

Conversion Optimization Specialist – Vivint Smart Home is looking for an “action-oriented thought leader to partner with the digital marketing channel manager to optimize ad creative, product lifts in on-page response rates and improve conversion rates for Vivint’s digital marketing portfolio.” in Provo, Utah.

Head Of Customer Marketing – Kabbage is “looking for an extremely analytical, results-oriented leader to join their data science team in Atlanta with a passion for growing customer relationships and increasing the value of customer marketing.”

Associate Director of Experimentation – Marketing Analytics – Join Walmart in San Bruno, California and “help the World’s largest omni-channel retailer develop, promote and lead execution of a rigorous testing and experimentation roadmap.”

Senior Product Manager, Data & Analytics – In New York, HBO is “looking for someone who has a proven track record of leading teams to identify unique market and consumer requirements, with experience in digital products portfolio management.”

Digital Product Manager – Cole Haan is looking for a manager in New York to “own the front-end digital site experience on ColeHaan.com and drive the overall user experience, optimization efforts and road map.”

UX Manager (E-Commerce) – iHerb is looking for a UI/UX Manager in Orange County, California to “enhance iHerb’s customer experience on their industry-leading, global e-commerce site through design and maintenance.”

Senior Manager, UX Planning & Insights – Join Leapfrog Online’s Strategy & Insights team in Evanston, Illinois and “help lead the strategy and cross-channel, digital user experience planning for Leapfrog clients.

Senior, UX Development – Fidelity Investments is looking for a web developer in Durham, North Carolina to join the User Experience Design team.  This role will be “supporting the Health Care Group’s digital employee and employer platforms, which customers and plan sponsors use to manage their health and welfare benefits.”

Looking for a job or to fill a position?  Give us a shout and we’ll help spread the word in our next careers blog post.

 

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