5 UX Rules Tech Startups Need To Master

It’s a challenge for any startup to get off the ground these days. The competition is tough and you need to consider a number of factors to stand out and make your project cut through the industry noise. And one of the crucial factors that are often ov…

It’s a challenge for any startup to get off the ground these days. The competition is tough and you need to consider a number of factors to stand out and make your project cut through the industry noise. And one of the crucial factors that are often overseen is ever-expanding customer expectation. That means understanding […]

The Role of Color in UX Design

One of the major factors driving choices of color in UX design is the psychological impact it has on the user. While a lot of people might deem a color choice to be an embellishment of sorts, every color has a specific mood and niche in the color palet…

One of the major factors driving choices of color in UX design is the psychological impact it has on the user. While a lot of people might deem a color choice to be an embellishment of sorts, every color has a specific mood and niche in the color palette in general. While a carefully curated […]

What Your Business Always Gets Wrong When It Comes to UX

What makes for a good user experience (UX) throughout your business model? UX is about more than just your website design, although that is a big part of the equation. How does your business make people feel each time they interact with you? Are your p…

What makes for a good user experience (UX) throughout your business model? UX is about more than just your website design, although that is a big part of the equation. How does your business make people feel each time they interact with you? Are your processes simple and intuitive to the customer’s needs? Studies show […]

Five UX Design Trends that will Impact Your UX Strategy

UX design is one area where you must be constantly evolving. You have to keep an eye on the latest picks, and learn them faster than the speed of light, to match the industry dynamism, and stay on top.

UX design is one area where you must be constantly evolving. You have to keep an eye on the latest picks, and learn them faster than the speed of light, to match the industry dynamism, and stay on top.

An Essential Guide to UX Measurement

UX (User Experience) has a great impact on how long visitors spend on your website and how they engage with it. When people land on your website, they instantly form many impressions that impact their behavior. If they don’t like what they see, or they…

UX (User Experience) has a great impact on how long visitors spend on your website and how they engage with it. When people land on your website, they instantly form many impressions that impact their behavior. If they don't like what they see, or they find the interface confusing or off-putting, they are unlikely to take action or return. In this article, we'll be covering some key UX variables to help you give your visitors a better experience.

Balancing UX with Security

Did you know that in the first half of 2020, the data breaches accounted for 36 billion records!? Well, that reflects the concern one should have for data security. Security is a must-include feature in UX design. However, it is a challenging task to b…

Did you know that in the first half of 2020, the data breaches accounted for 36 billion records!? Well, that reflects the concern one should have for data security. Security is a must-include feature in UX design. However, it is a challenging task to balance security and design. Challenges in UX design with Security UX […]

How to Create Human-Centered Websites with Your Clientele in Mind

Reaching users on a human level requires insight about who your target audience is and how best to serve them. Designers should start with site visitor demographics and branch out to psychographic, hitting all the points a person needs to make an infor…

Reaching users on a human level requires insight about who your target audience is and how best to serve them. Designers should start with site visitor demographics and branch out to psychographic, hitting all the points a person needs to make an informed decision about purchasing or converting into a lead. In a study of […]

The Application of Cognitive Psychology to User-Interface Design

Human beings have different perceptions of the same thing. We think, analyze, and create a picture in our minds. However, the thought-process responsible for the outcome goes unnoticed. This study is related to cognitive psychology. Today, every softwa…

Human beings have different perceptions of the same thing. We think, analyze, and create a picture in our minds. However, the thought-process responsible for the outcome goes unnoticed. This study is related to cognitive psychology. Today, every software company gives importance to cognitive psychology because of its essential role in human decision making. Cognitive Psychology […]

Why Your UX Isn’t Winning Over Your Customers

What makes the ideal customer journey through your website? You must nail every aspect of the path a person travels through your site, or you risk losing visitors. Creating a positive UX starts with understanding the needs of your users and refining de…

What makes the ideal customer journey through your website? You must nail every aspect of the path a person travels through your site, or you risk losing visitors. Creating a positive UX starts with understanding the needs of your users and refining details until you hit on the perfect mix.

When Lead Generation Trumps Helping Customers | #FrictionHunter

Turning a chat request into a lead generation process adds friction and annoys customers.
The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.

Frustrating customer experience #CX

Turning a chat request into a lead generation process adds friction and annoys customers.

The post When Lead Generation Trumps Helping Customers | #FrictionHunter appeared first on Neuromarketing.