Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings

Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. One p…

Quick Hits CRO Tips Episode 1

Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. One piece of feedback we hear from a lot of customers about why […]

The post Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings appeared first on The Daily Egg.

UX Optimization Book

UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites It only took me a year and a half. But I’m finally finished writing my new UX Optimization Book. Huzzah! The title of the book is: “UX Optimization: Com…

UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites It only took me a year and a half. But I’m finally finished writing my new UX Optimization Book. Huzzah! The title of the book is: “UX Optimization: Combining Behavioral UX and Usability Testing Data for Website Optimization” and it is the first […]

Who’s Hiring in December?

Here are our picks: Sr. Director – Customer Experience Leader – Equifax is looking for a Senior Director in St. Louis, Missouri, to lead the Customer Experience Team in “intuitive design workflows and overall customer experience as they interact with Workforce Solution products.” Senior Software Engineer, Build Automation – Blizzard Entertainment is “seeking a talented […]

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Here are our picks:

Sr. Director – Customer Experience Leader – Equifax is looking for a Senior Director in St. Louis, Missouri, to lead the Customer Experience Team in “intuitive design workflows and overall customer experience as they interact with Workforce Solution products.”

Senior Software Engineer, Build Automation – Blizzard Entertainment is “seeking a talented and enthusiastic software engineer to join the Hearthstone team” in Irvine, California to improve testing, building and developing Hearthstone through software automation.

Conversion Optimization Specialist – Vivint Smart Home is looking for an “action-oriented thought leader to partner with the digital marketing channel manager to optimize ad creative, product lifts in on-page response rates and improve conversion rates for Vivint’s digital marketing portfolio.” in Provo, Utah.

Head Of Customer Marketing – Kabbage is “looking for an extremely analytical, results-oriented leader to join their data science team in Atlanta with a passion for growing customer relationships and increasing the value of customer marketing.”

Associate Director of Experimentation – Marketing Analytics – Join Walmart in San Bruno, California and “help the World’s largest omni-channel retailer develop, promote and lead execution of a rigorous testing and experimentation roadmap.”

Senior Product Manager, Data & Analytics – In New York, HBO is “looking for someone who has a proven track record of leading teams to identify unique market and consumer requirements, with experience in digital products portfolio management.”

Digital Product Manager – Cole Haan is looking for a manager in New York to “own the front-end digital site experience on ColeHaan.com and drive the overall user experience, optimization efforts and road map.”

UX Manager (E-Commerce) – iHerb is looking for a UI/UX Manager in Orange County, California to “enhance iHerb’s customer experience on their industry-leading, global e-commerce site through design and maintenance.”

Senior Manager, UX Planning & Insights – Join Leapfrog Online’s Strategy & Insights team in Evanston, Illinois and “help lead the strategy and cross-channel, digital user experience planning for Leapfrog clients.

Senior, UX Development – Fidelity Investments is looking for a web developer in Durham, North Carolina to join the User Experience Design team.  This role will be “supporting the Health Care Group’s digital employee and employer platforms, which customers and plan sponsors use to manage their health and welfare benefits.”

Looking for a job or to fill a position?  Give us a shout and we’ll help spread the word in our next careers blog post.

 

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What are your website visitors doing?

Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should […]

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Chances are that you’re tracking your website visitors en masse. You’re probably tracking acquisition sites, tallying up conversions and working to optimize your pages for the best success. But with all of that quantitative research, do you know about each individual user’s journey, and where they are struggling on your site? If not, you should check out one of our partners: SessionCam.

Jonathan Hildebrand, Brooks Bell’s Sr. Director of UX & Design, spoke at SessionCam’s user conference last week in Chicago. If you’re unfamiliar with SessionCam, the company began with a mission of building the best session replay solution on the market.  Over time the solution has grown into a fully-fledged behavioral analytics solution including heatmaps, conversion funnels, form analytics and more.

We’ve been blown away by the machine learning algorithms which identify signs of customer struggle and frustration on a website.  We sat down with Jonathan to ask him for a couple takeaways from the event.

As a UX expert, what do you appreciate most about SessionCam?

Where SessionCam really shines is in the qualitative data it provides, which can uncover major hurdles on your site in ways that quantitative data could never reveal. SessionCam’s recordings allow customers to watch a complete play-by-play of a visitor’s experience on the site, whether it’s through a mobile device or desktop.

What about specific to testing?

From a testing perspective, SessionCam can be great for post-test analysis since it allows you to watch videos from the live test experiences. The Customer Struggle Score is also a great way to understand where problems are occurring.

Any interesting case studies?

Definitely. One that comes to mind is a retailer that has a buy online, pick up in store (BOPUS) program. They were using SessionCam to uncover the source of order mistakes. When there was an error at pickup, they would go back and watch that customer’s online session to see if a problem occurred during the online order process and determine if there were any improvements they could make.

And you only need to check out their website to see the kind of value that SessionCam has added to many of the world’s leading brands.

If you’re interested in finding out more about SessionCam, give us a shout.

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