Become an Expert: How to Prove You Are an Expert

How do you become an expert? Well, it starts by first deciding you want to be an expert then putting in the time to gain expert knowledge. In this video, I break down a key way you can not only become an expert but also prove it.n}} Subscribe to our YouTube Channel Transcript: How to […]

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How do you become an expert? Well, it starts by first deciding you want to be an expert then putting in the time to gain expert knowledge. In this video, I break down a key way you can not only become an expert but also prove it.n}}

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Transcript:

How to convince people that you are really the true expert at whatever. (cool rock music) It starts by actually being an expert. Yeah, no shit, Sherlock, right? You need to know what you’re doing before you can start selling yourself as an expert. You need to be the real thing. I mean, I guess it’s weird that we even need to talk about these things. On the internet, I mean, nobody knows that you’re actually a dog, right? First thing, you need to decide that you even want to be an expert. ‘Cause maybe you’re better off doing something else. For me, when I decided that I’m gonna be an expert at something, it actually was an inspiration for a book called Now, Discover Your Strengths. Now there’s a follow-up, Strengths Finder 2.0 and maybe there’s even more out there, but basically, it’s a natural talent. Kind of a test, a methodology there done by the Gallup Organization. So anyway, my talent said that, the book told me that like, I’m good retaining information. I’m good at taking action. I’m good at learning fast. All these things that were made me suitable. Like, all these traits that made me suitable to be an expert. And I decided, yes, I want to be an expert at this one thing. And then you need to learn all you can about this subject. Read all the books, read all the articles, ’cause in the beginning when you’re just getting started it’s very hard for you to tell what’s a good source and what’s not a good source. So you need to rely on other people giving you recommendations and eventually, you’ll build up enough expertise to be able to distinguish between good and bad sources for information. And of course, there’s no substitution to actually taking action and doing it and getting results. Be it conversion optimization analytics, you know you name it. Whatever it might be. What’s really good investment is like if you’re trying to get coaching from people who’ve been there, done that. So, like, pay people money to show you the ropes. To get you from A to B. And so if you have the actual expertise, well then, people that you do work for will start referring you. So that’s one way where how you can convince people that you’re an expert when somebody else says, yeah, this guy is the shit. So you just need to be proactive at showing that you know your craft. (cool rock music)

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Be Proactive: What I Should Have Done Earlier in Life

You can improve your private and business life just by being proactive and incorporating good habits into your routine NOW. In this video, I break down the things in my personal and professional life that I should have started earlier and why it’s important to focus on longevity. Subscribe to our YouTube Channel Transcript: What’s […]

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You can improve your private and business life just by being proactive and incorporating good habits into your routine NOW. In this video, I break down the things in my personal and professional life that I should have started earlier and why it’s important to focus on longevity.

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What’s the one thing that I wish I had started earlier on? (energetic rock music) Somebody asked me the other day on Facebook, what is the one thing that I wish I had started years ago, earlier than I did? Business-wise, it has to be blogging. I started the CXL blog in 2011, and I was hesitant to start the CXL blog ’cause, A, I’m not a native English speaker. B, you know, I was shy, like, I don’t know. Maybe people will start calling me out. I’m not sure if I am the most knowledgeable person about X, Y, Z. Do I have the authority to even write about this stuff? All these doubts and hesitations, and none of it was actually really valid. I mean, you can have somebody proofread your content. It’s okay if you’re not the smartest person on the planet. You’ll grow, you’ll learn. But if you put yourself out there through content marketing, for me, it was blogging, ’cause I’m a writer. Some people are, you know, good at other mediums. The sooner you put yourself out there, the sooner you’ll start building a following. Your name will get out there and you’ll build relationships with other people writing about similar things. You start going to events, you start working on name recognition. All these things that down the line that immensely, immensely, immensely valuable things. Like blogging has built the business I have today. Blogging has brought me an immense amount of relationships. So everywhere I go to a business conference people know who I am because of blogging. And it could be even bigger had I started it years ago, so that is my piece of advice to you. Start some form of content marketing right now. And, personally, invest in your health. You know when you’re in your 20s, and you’re invincible and immortal, it’s easy to ignore this stuff. Feels like, ah, I’m gonna go for a career, or whatever, whatever you’re into. I spent the second half of my 20s and the first half of my 30s being overweight, I didn’t exercise at all. 10 years hadn’t exercise, up to, like, three years ago when I turned everything around. So now I’m like, oh my God, I just wasted 10 years with doing nothing, I could be way further ahead when it comes to, like, I kickbox, I lift weights. I could have 10 more years of experience and progress here, but, no, I neglected my health. It’s never too late to start. So that is one of my regrets is that I didn’t start sooner, but I’m glad I did three years ago, to get to where I am now. And you should do the same, ’cause this is the best, the cheapest investment you can make into your productivity, your happiness, wellbeing, longevity. (energetic rock music)

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Job Search: What Job Should You Take? (Not an Easy One)

Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search. […]

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Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search.

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You’re trying to find a job. But what kind of a job should you take? (upbeat music) When deciding on this job or this other job, you have all these opportunities in front of you, which path should you go for? I think you should choose a job that gives you the most responsibility because that means growth. Jump in somewhere where the work is hard, where it’s complicated, maybe you don’t even know what you’re really doing. I mean you need to have some base level skills, but a place where you can really push yourself and grow. Because you don’t want to go to a place where it’s gonna be easy. You’re not gonna grow, you’re gonna be stuck in that easy job for a long, long, long time. So you want a lot of responsibility, freedom to do stuff, to try, you know, a culture of experimentation. If that is a place where you can try out things and you don’t get burned for failing at some experiments. Especially, when you are young, especially, when you don’t have kids to feed and so on where you can take risks. You know, sure we all care about money. But, value the experience, the growth, the responsibility you can get more than anything else.

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New to an Agency or Consulting? How Do You Get Clients?

If you just started an agency or became a consultant, where did your first clients come from? In the beginning, finding clients, let alone the right clients can be difficult. You can go to friends and family, but that gets old real fast. In this video, I give you my best advice on how you […]

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If you just started an agency or became a consultant, where did your first clients come from? In the beginning, finding clients, let alone the right clients can be difficult. You can go to friends and family, but that gets old real fast. In this video, I give you my best advice on how you can not only get clients but form valuable relationships with industry leaders and peers.

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– So you just started an agency or became a consultant, how can you find clients? (confident music) Being a consultant or running an agency is like any other business. Overnight success just doesn’t happen. You need to work for it. So like you think you start an agency, and clients start coming in? It’s not gonna happen, so what do you do in those situations? I mean, your first thing to turn to is people you know. Your existing social network, your social capital. You can pull in some favors, friend of a friend needs something. You can go down that route, but that will deplete itself very quickly, and you don’t also wanna be that guy that is constantly trying to sell to your friends or friends of friends so, like, people don’t wanna hang out with you. So you know that’s limited. Cold calling? Well, unless you are amazing on the phone, I don’t recommend it. I mean, I’ve done cold calling plenty in my early career and when I was in sales. It’s brutal. It will kill you. And who the hell wants to buy agency services, consultants, over a random cold phone call? Not many people, right? You need to sell to people who know who you are. That is your best bet, so how can you do that? So one is, events. You go to your local meetups, any meetup you can go to that might have people in your target audience, and just be a helpful guy, a normal person. Talk to people, understand what’s going on with them. Form a relationship first before you pitch them. You know, make them like you, and then later on, you can follow up and say, “Hey, by the way, remember how you were telling me about your problems with X, Y, Z? I can help you with that.” So that’s one way to go about it. Attend conferences, seminars, you know, all kinds of events where people come together. Seth Godin once said, well he was asked, “When is the best time to start promoting my book?” And his answer was before you start writing it. So it’s the same thing with your business, so the best time to start acquiring customers is before you even start your business. I started CXL, the agency, in 2011. Day one, we signed up a bunch of B clients, and we never looked back, and how did I do that? Well I had been blogging for three years, prior. You know, at a different domain name, different market, but people knew who I was, so I had built social capital. I had built name recognition. I could sell to these people right away. So that’s exactly what consultants and agencies should do is to use some form of content marketing to show your expertise, ’cause essentially, you are in the business of expertise. So you might be the best adverts guy on the planet, but if nobody knows, you know, they won’t hire you, right? So you need to promote yourself, and the best way to do that is through some form of content marketing, whether it’s blogging or you’re active on social media, you do video, podcasts, you know, whatever, and if you don’t wanna host your own, like, you can be a guest on everybody else’s show, if you have some interesting stuff to share. So don’t expect an overnight success and start investing in some form of content marketing right now and do it like your business depended on it, ’cause it does. (confident music)

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Business Email: Don’t use a “NOREPLY” Address

Have you ever received an email from a “noreply@” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy […]

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Have you ever received an email from a “noreply@” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy step to make your emails more human.

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Your company is sending emails. But what should the sender name be, on those emails? (rock music) Whatever you do, at least don’t send emails out of a @noreply email. So you’re sending emails to me, but I cannot send emails to you? That doesn’t kind of jive. And essentially you need to be customer-centric right? So it’s, you want people to respond, you want engagement. So it’s like yes reply would a better one. But of course don’t put like, machine names into the sender, sender names and emails. Use a human name. Who is actually sending out this email? Is it Linda? Is it Suzy? Is it you? Whatever your name is. Make it come from you. So let’s say your name is Linda, and I’m subscribing to your newsletter. And then you quit and move on, and Robert takes over, and Robert starts sending emails. I don’t know who Robert is, so when I see an email from Robert, I’m like who the hell is this guy? I’m gonna unsubscribe. I’m gonna hit spam. So people change, that’s normal. People will you know, do stuff. So, and you are a company. So, the better way to do this, while still keeping a human face to emails, is to send from John at this company, or you know, Pep from CXL sends emails. Or if you know, my colleague Wade sends emails, then it’s Wade@CXL. So we always know, ah, this is this company, it’s just somebody else. So be a human, don’t use no reply, and don’t use robots. (rock music)

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Manager Trouble, What Do You Do? (Value Your Craft & Yourself)

Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong. Learn what you should do if your manager pushes back. Stand up […]

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Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong.

Learn what you should do if your manager pushes back. Stand up for yourself and what you believe in. Do quality work for quality people.

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What do you do if your manager just doesn’t get it? (rock music) So let’s say you work for a manager, and your job is to be the content marketer, so you wanna write some really good shit. Some in-depth posts, stuff that will help people, but your manager says, “No no no no, “we just need as many as possible for SEO, “just gonna put these with 300-word articles out there, “we need 70 a month, or whatever.” What do you do in that situation? Or, the other day, I was talking to somebody who says they have conversion optimization program, they were running A/B tests, and her boss forces her to deploy tests where the statistical significance is 65%. That’s like flipping a coin, you don’t know anything. And I mean, don’t even get me started when you should end A/B tests. The main point is that if your manager just doesn’t get it, and makes you do bad work, what are you do in that situation? First of all, you should try to educate. You should try to educate the manager about why it’s important to be better, why it’s important to know your statistics, ’cause otherwise, we’ve rendered the whole CRO process useless. It’s just a waste of money. Or, you know, we can’t build a good brand if we’re publishing rubbish content. And whatever it may be, value your craft. Be a specialist. Be somebody who has standards. Stand for something. And if your manager still doesn’t get it, and you’re getting a lot of pushback, move on! Quit! Go somewhere else! Lots of companies run where they value your kind of people. It’s your life. It’s not worth wasting. So don’t work for a jerk boss. (rock music)

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