Running conversion optimization experiments the right way with Chad Sanderson

Learn how to run conversion optimization experiments the right way. In this video, I sit down with Chad Sanderson, Program Manager on the Microsoft Experimentation Platform team, to discuss statistical testing, calculating sample size, and selecting the right tools to help you run statistically significant conversion optimization tests. Subscribe to our YouTube Channel  

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Learn how to run conversion optimization experiments the right way. In this video, I sit down with Chad Sanderson, Program Manager on the Microsoft Experimentation Platform team, to discuss statistical testing, calculating sample size, and selecting the right tools to help you run statistically significant conversion optimization tests.

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How to Optimize Websites to land B2B Deals with Bill Leake

Digital Marketers wanting to land B2B deals are often optimizing for the wrong metrics, focused solely on conversion rate and getting low-quality leads. You’re doing it wrong! That’s why I interviewed my friend and seasoned B2B expert, Bill Leake, to discuss the most common mistakes in b2b marketing and how to optimize your website to […]

The post How to Optimize Websites to land B2B Deals with Bill Leake appeared first on CXL.

Digital Marketers wanting to land B2B deals are often optimizing for the wrong metrics, focused solely on conversion rate and getting low-quality leads. You’re doing it wrong! That’s why I interviewed my friend and seasoned B2B expert, Bill Leake, to discuss the most common mistakes in b2b marketing and how to optimize your website to land b2b deals the right way.

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The post How to Optimize Websites to land B2B Deals with Bill Leake appeared first on CXL.

What is Account Based Marketing? Interview with Steve Watt

ABM works – when it’s done right. Taking shortcuts can cost you time and money. In this video, Steve covers what account based marketing is and how your marketing and sales teams can close bigger B2B deals faster with an effective ABM program. Subscribe to our YouTube Channel  

The post What is Account Based Marketing? Interview with Steve Watt appeared first on CXL.

ABM works – when it’s done right. Taking shortcuts can cost you time and money. In this video, Steve covers what account based marketing is and how your marketing and sales teams can close bigger B2B deals faster with an effective ABM program.

[This post contains video, click to play]

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The post What is Account Based Marketing? Interview with Steve Watt appeared first on CXL.