You’ve heard the marketing analytics spiel before. It goes something like:
Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure comb…
You’ve heard the marketing analytics spiel before. It goes something like:
Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combination of tools, tracking systems, and deeply talented statistics professionals, you can build a high-quality, predictive attribution modeling structure that approximates reality with relatively minor gaps.
My counterpoint: don’t…
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is on the line when I message a stranger. I don’t want them t…
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is on the line when I message a stranger. I don’t want them to feel like I copy and paste the same message to hundreds of…
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you need to hear this.
Villains are a good thing…
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you need to hear this.
Villains are a good thing.
Stories with villains make sense. They can be memorable. They can have depth and purpose. Stories without villains are meandering,…
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what? Twitter’s easier. I’ll just post it there. The instant dopamine hit of likes and retweets. The mystery…
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what? Twitter’s easier. I’ll just post it there. The instant dopamine hit of likes and retweets. The mystery of whether and when I’ll get replies. Re-loading the post every 5 minutes to see if there’s a new…
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.
It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other b…
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.
It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned media — where you’re the one organically mentioning someone else.…
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content piec…
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces hit their mark, and why similar, but underperforming pieces miss.
First: when we talk about “content,” we’re talking about all kinds of…
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses:
“This is amazing! It’s gonna save me so much heartache.”“WTF?! …
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses:
“This is amazing! It’s gonna save me so much heartache.”“WTF?! Why didn’t anyone tell me about this before?”
That’s exactly how I felt when I stumbled across the behavioral design field’s Influence Map Framework. In a single,…
