Are you using the optimal mix of marketing channels?

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers.

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Most marketers rely on more than one channel to achieve the best possible results from their campaigns. However, new research from PFL and Demand Metric reveals that marketers are not consistently using the most effective channels and multichannel strategies.

PFL partnered with Demand Metric to uncover the most effective multichannel marketing strategies and share these insights and benchmarks with you so you can maximize your ROI. Download this benchmark report and learn:

  • The top 3 most effective channels for reaching your target audience.
  • The top 5 multichannel campaign ROI success factors in 2019.
  • The top 4 channels and cadences for influencing the C-Suite.

Visit Digital Marketing Depot to download “Multi-Channel Marketing – Maximizing Program Engagement and ROI.

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Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think

How can you accurately assess your company’s data needs to find the right CDP partner?

The post Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think appeared first on Marketing Land.

Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.

Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?

Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know.

  • Best practices to scope out the data you need to get up and running
  • The “gotchas” to avoid in building your CDP
  • “Must have” CDP capabilities to unify data from multiple sources

Register today for “CDP Pro Tips: How to Create a 360° Customer View,” presented by Openprise.

The post Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think appeared first on Marketing Land.

5 steps to get your team up and running remotely in 48 hours – with a cloud-based DAM

The pressure is greater than ever for organizations to quickly mobilize and support a virtual work environment.

The post 5 steps to get your team up and running remotely in 48 hours – with a cloud-based DAM appeared first on Marketing Land.

Live Webinar!

With the majority of people now working from home, organizations are challenged to provide quick, reliable and secure access to files located on local servers. A cloud-based enterprise DAM solves this issue immediately, bypassing VPNs, eliminating siloed files, and improving searchability with advanced AI.

On April 16, join MediaValet for a 45-minute webinar where they’ll highlight the 5 simple steps to get your team up and running – remotely – in the Cloud in 48 hours or less. RSVP today!

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CDP Pro Tips: How to Create a 360° Customer View

Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you need to get up and running.

The post CDP Pro Tips: How to Create a 360° Customer View appeared first on Marketing Land.

Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.

Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?

Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know.

Register today for “CDP Pro Tips: How to Create a 360° Customer View,” presented by Openprise.

The post CDP Pro Tips: How to Create a 360° Customer View appeared first on Marketing Land.

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the new marketing priorities and strategies?

The post Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos appeared first on Marketing Land.

Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner).

With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies?

Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.

Register today for “Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos,” presented by Condati.

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