Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

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Marketing is undergoing a transformation. Digital now captures more than half of all advertising spending in the U.S.

But how do marketers perceive the effectiveness of all the new channels at their disposal? Are those insights driven by measurement data they can trust? How does perception versus reality ultimately influence budget decisions?

Nielsen surveyed over 350 marketers around the globe to get answers and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

Visit Digital Marketing Depot to download the “Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges.”



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How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP.

The post How to adapt your marketing in the consumer privacy era appeared first on Marketing Land.

Consumers now expect privacy-oriented marketing from all brands. This new normal of marketing means all businesses need a new customer engagement model – one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers.

In this complimentary eBook from BlueConic, you will discover what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape. You’ll learn:

  • The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
  • How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
  • Why identity is the core of the new customer engagement model and essential for improving your CX efforts
  • How to incorporate authentication, consent, and value exchange into your customer experience

Visit Digital Marketing Depot to download “The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era.”



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See how agencies are putting data-driven marketing to work

Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences.

The post See how agencies are putting data-driven marketing to work appeared first on Marketing Land.

By gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level, optimizing their engagement rates while ensuring a positive brand experience.

But delivering on this data-driven expectation can present a number of challenges – particularly for digital agencies, whose clients are throwing unprecedented amounts of data in their direction.

In an effort to find out how agencies are overcoming some of these obstacles, SharpSpring partnered with Ascend2 to field the Data-Driven Marketing Trends Survey. This paper draws on those results to offer an in-depth view of the challenges involved in successful data-driven marketing as well as the many ways in which agencies are helping their clients stay ahead of the curve.

Visit Digital Marketing Depot to download Data-Driven Marketing: Let Your Data Take the Wheel.”



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How to create amazing infographics

Writing for an infographic requires a delicate balance between telling a story and
providing hard-hitting points to drive your message.

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CopyPress has a defined process on how to create amazing infographics for their clients. With a little effort, you can follow their breadcrumbs and create amazing infographics of your own!

To start, they segment the process into three groups: the business team, the graphic design team, and of course the audience who consumes the infographic. None of these people approach infographics in the same way, which can lead to miscommunication and potentially a bad customer experience.

This white paper will demystify these three roles to help you and your team create something your audience will love. By following these steps, all teams should be able to work together to turn your infographics from tolerable to top-sharers.

Visit Digital Marketing Depot to download“How to Create Amazing Infographics,” from CopyPress.

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Develop the content your target audience actually wants

Focus on making better content. Not less, not more—just better.

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Happy people reading online content

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.

But as long as we have the Internet, content is going to be the playing field for our sport. So the question isn’t whether or not we should be doing content marketing, but rather how we can make our content marketing better. What tools, strategies and tactics can we deploy? How do we create compelling content that will provide real value for our audiences?

We need to focus on making better content. Not less, not more—just better.

In this issue of Agency Perspectives from SharpSpring, you’ll learn how to develop content your target audience actually wants and get tips on sharing and distributing content across relevant channels.

Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”

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