Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about your site. Who are the different segments of visitors? What are their different needs and motivations when visiting your site?
Predictive personalization systems use machine learning to automatically choose and deliver the experiences most likely to drive each site visitor to convert.
This white paper from Intellimize covers:
- How predictive personalization works.
- The advantages of predictive personalization vs. A/B testing.
- How predictive personalization works in practice.
Visit Digital Marketing Depot to download “An Introduction to Predictive Personalization.”
The post Use predictive personalization to drive increased conversion rates appeared first on Marketing Land.