See how agencies are putting data-driven marketing to work

Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences.

The post See how agencies are putting data-driven marketing to work appeared first on Marketing Land.

By gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level, optimizing their engagement rates while ensuring a positive brand experience.

But delivering on this data-driven expectation can present a number of challenges – particularly for digital agencies, whose clients are throwing unprecedented amounts of data in their direction.

In an effort to find out how agencies are overcoming some of these obstacles, SharpSpring partnered with Ascend2 to field the Data-Driven Marketing Trends Survey. This paper draws on those results to offer an in-depth view of the challenges involved in successful data-driven marketing as well as the many ways in which agencies are helping their clients stay ahead of the curve.

Visit Digital Marketing Depot to download Data-Driven Marketing: Let Your Data Take the Wheel.”



The post See how agencies are putting data-driven marketing to work appeared first on Marketing Land.

Building a business case for a customer data platform

Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and it’s paid off.

The post Building a business case for a customer data platform appeared first on Marketing Land.

While a data strategy will help you align goals and use cases across an organization, technology is what enables you to execute. But legacy technologies have proven to be insufficient as they’ve led to disparate data scattered across a complex technology stack that inhibits real-time access to a single customer view for marketing. That’s why a customer data platform (CDP) is designed to finally liberate your first-party data so you can activate your most valuable marketing asset.

Marketers realize the potential of a CDP, but they don’t know how to get buy-in from senior business leaders who are skeptical of adopting “yet another three-letter acronym.” So BlueConic talked to leading industry analysts and marketers who successfully got buy-in to write this ebook on how to build a business case for a CDP.

Visit Digital Marketing Depot to download “Building a Business Case for a Customer Data Platform,” from BlueConic.

The post Building a business case for a customer data platform appeared first on Marketing Land.

Bridge the Gap between Marketing and CX (without buying more technology)

From first touch to loyal customer, today’s consumers want to seamlessly engage with your brand across both in-person and digital channels.

The post Bridge the Gap between Marketing and CX (without buying more technology) appeared first on Marketing Land.

How do you create omnichannel experiences that align best with your audience to meet them where they actually are, not where you intend for them to be? And how do you, as a marketer, keep pace with your organization’s growing volume of consumer data touchpoints and increasingly complex martech stack?

Join our journey orchestration and CX experts as they explain how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect. You’ll hear how real-time decisioning engines are key to helping your organization interconnect data and communicate more effectively with customers.

Don’t miss this webinar! Register today for “Bridge the Gap between Marketing and CX (Without Buying More Technology),” presented by Kitewheel.



The post Bridge the Gap between Marketing and CX (without buying more technology) appeared first on Marketing Land.

Improve customer loyalty with AI

How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.

The post Improve customer loyalty with AI appeared first on Marketing Land.

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on a new meaning, driven by the data revolution and how ‘we’ in the loyalty and marketing industry define our customers through common marketing metrics such as CLV, RFM, and ROI.

As data has played a significant role in how reward programs are defined, the groundwork has been laid for emerging data-driven technologies, such as AI and Machine Learning, to be at the forefront of how loyalty programs are perceiving, classifying, and directly engaging with their members.

This white paper from Comarch explores how loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.

Visit Digital Marketing Depot to download“Navigating a Modern Marketing and Loyalty Program With AI and Machine Learning,” from Comarch.



The post Improve customer loyalty with AI appeared first on Marketing Land.

How to create amazing infographics

Writing for an infographic requires a delicate balance between telling a story and
providing hard-hitting points to drive your message.

The post How to create amazing infographics appeared first on Marketing Land.

CopyPress has a defined process on how to create amazing infographics for their clients. With a little effort, you can follow their breadcrumbs and create amazing infographics of your own!

To start, they segment the process into three groups: the business team, the graphic design team, and of course the audience who consumes the infographic. None of these people approach infographics in the same way, which can lead to miscommunication and potentially a bad customer experience.

This white paper will demystify these three roles to help you and your team create something your audience will love. By following these steps, all teams should be able to work together to turn your infographics from tolerable to top-sharers.

Visit Digital Marketing Depot to download“How to Create Amazing Infographics,” from CopyPress.

The post How to create amazing infographics appeared first on Marketing Land.

Develop the content your target audience actually wants

Focus on making better content. Not less, not more—just better.

The post Develop the content your target audience actually wants appeared first on Marketing Land.

Happy people reading online content

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.

But as long as we have the Internet, content is going to be the playing field for our sport. So the question isn’t whether or not we should be doing content marketing, but rather how we can make our content marketing better. What tools, strategies and tactics can we deploy? How do we create compelling content that will provide real value for our audiences?

We need to focus on making better content. Not less, not more—just better.

In this issue of Agency Perspectives from SharpSpring, you’ll learn how to develop content your target audience actually wants and get tips on sharing and distributing content across relevant channels.

Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”

The post Develop the content your target audience actually wants appeared first on Marketing Land.

7 easy ways to multiply your conversions

Personalize your marketing with dynamic content and connect with audiences in a more organic way to increase conversions.

The post 7 easy ways to multiply your conversions appeared first on Marketing Land.

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.

To put this into context, five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes.

So how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete.

In this free guide, Sharpspring outlines seven simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

  • How top brands like Netflix and Amazon use dynamic content.
  • The marketing automation features that enable you to deliver personalized experiences.
  • Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Visit Digital Marketing Depot to download “7 Easy Ways to Multiply Your Conversions.”

The post 7 easy ways to multiply your conversions appeared first on Marketing Land.