Use predictive personalization to drive increased conversion rates

Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about […]

The post Use predictive personalization to drive increased conversion rates appeared first on Marketing Land.

Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about your site. Who are the different segments of visitors? What are their different needs and motivations when visiting your site?

Predictive personalization systems use machine learning to automatically choose and deliver the experiences most likely to drive each site visitor to convert.

This white paper from Intellimize covers:

  • How predictive personalization works.
  • The advantages of predictive personalization vs. A/B testing.
  • How predictive personalization works in practice.

Visit Digital Marketing Depot to download “An Introduction to Predictive Personalization.”

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Step up your multichannel marketing game

Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data to move […]

The post Step up your multichannel marketing game appeared first on Marketing Land.

Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data to move the needle further with customers.

Trying to better manage and act upon first-, second-, and third-party data? Still figuring out how to build out a truly multichannel campaign?

Attend this webinar and learn how to:

  • Identify unknown visitors to uncover what you already know about them.
  • Align your organization to eliminate data silos.
  • Choose the right technology tools for your data needs.

Register today for “Step Up Your Multichannel Marketing Game produced by Digital Marketing Depot and sponsored by Epsilon.

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