The 3 Ps to growing your agency – position, price and pitch

Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add […]

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Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add new clients and drive revenue from existing ones.

Renowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He explains how you can:

  • Segment your agency services into 3 easy tiers.
  • Price and bundle services within each tier.
  • Get more revenue per client by switching up your approach.

Visit Digital Marketing Depot to download “Position, Price & Pitch: The 3 Ps to Growing Your Agency.”

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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM […]

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It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.

For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing & Advertising Outlook shines a light on today’s biggest challenges. Read this report to find out:

  • How B2B marketers are using technology in their marketing stacks.
  • The most crucial marketing and advertising priorities for 2019.
  • How data is impacting ABM and the state of programmatic advertising.
  • The differences between how B2B brands and agencies use data.

Visit Digital Marketing Depot to download “2019 Data-Driven Marketing & Advertising Outlook from Dun & Bradstreet.”

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The top 4 digital challenges facing consumer brands – and how to solve them

Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic […]

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Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences.

How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty?

Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.

Register today for “The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them,” produced by Digital Marketing Depot and sponsored by Mapp Digital.

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Identity Resolution: Secrets to Success

Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide […]

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Webinar!Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide in-the-moment, personalized experiences.

Join Infutor Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey.

Register today for “Identity Resolution: Secrets to Success,” produced by Digital Marketing Depot and sponsored by Infutor.

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Data, Data Everywhere — But Where are the Campaign Insights?

Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results? It’s now time to capitalize on the real […]

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Webinar!Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

Register today for “Data, Data Everywhere — But Where are the Campaign Insights?” produced by Digital Marketing Depot and sponsored by conDati.

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Make your content better with social media and marketing automation

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […]

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.

But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.

In this issue of Agency Perspectives from Sharpspring, you’ll learn:

  • How to develop content your target audience actually wants
  • Tips on sharing and distributing content across relevant channels
  • How to use marketing automation to optimize your content

Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”

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