Enable attribution across all channels, platforms and devices

It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed. The challenges faced by today’s web and app attribution. […]

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It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.

This white paper from Branch Metrics covers:

  • An overview of web and app attribution as they have developed.
  • The challenges faced by today’s web and app attribution.
  • The shortcomings of fingerprinting and cookie-based attribution methods.
  • The benefits of industry-leading people-based attribution and its benefits.

Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”

The post Enable attribution across all channels, platforms and devices appeared first on Marketing Land.

New date! Customer data strategies & identity resolution webinar

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]

The post New date! Customer data strategies & identity resolution webinar appeared first on Marketing Land.

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value.

Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits in silos? Can we scale what we know about our customers?

Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies.

Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital Marketing Depot and sponsored by FullContact.

The post New date! Customer data strategies & identity resolution webinar appeared first on Marketing Land.

Best practices for optimizing media rich web page speed

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it. There has been explosive growth in the adoption of visual media to […]

The post Best practices for optimizing media rich web page speed appeared first on Marketing Land.

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher engagement and conversions. However, visual media can also weigh down your webpages, increase page load times, deflate your search rankings and turn visitors away.

Particularly, as Google is placing more emphasis on page load speed – particularly for mobile users – as a search ranking factor.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers.

Visit Digital Marketing Depot to download “Media Rich and Fast: Best Practices for Optimizing Web Page Speed” and learn how to provide both a fast and engaging online experience to your target audiences.

The post Best practices for optimizing media rich web page speed appeared first on Marketing Land.

Best practices for customer data strategies and identity resolution

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]

The post Best practices for customer data strategies and identity resolution appeared first on Marketing Land.

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value.

Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits in silos? Can we scale what we know about our customers?

Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies.

Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital Marketing Depot and sponsored by FullContact.

The post Best practices for customer data strategies and identity resolution appeared first on Marketing Land.