7 easy ways to multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could […]

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Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.

To put this into context, five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes.

So how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete.

In this free guide, Sharpspring outlines seven simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

  • How top brands like Netflix and Amazon use dynamic content.
  • The marketing automation features that enable you to deliver personalized experiences.
  • Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Visit Digital Marketing Depot to download “7 Easy Ways to Multiply Your Conversions.”

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Compare the top marketing automation tools and platforms

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing automation platforms provide? […]

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The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.

It addresses the following questions:

  • What factors are driving B2B marketing automation platform use?
  • What capabilities do B2B marketing automation platforms provide?
  • Does my company need a marketing automation platform?
  • Who are the leading players in B2B marketing automation?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 15 leading B2B marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.

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8 best practices for implementing multi-touch attribution

Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we’ve gained the ability to target consumers with relevant content at just the right time and place. Now, how do […]

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Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV.

With digital, we’ve gained the ability to target consumers with relevant content at just the right time and place. Now, how do we track, measure and optimize this activity? Until recently, most marketers used last-touch attribution, which assigns full credit for a conversion to the final touch point in the customer journey.

But new tactics call for new measurement. Brands with more complex customer journeys have found last-touch models lacking and have begun to shift toward more holistic, cross-channel models such as multi-touch attribution. Multi-touch attribution shows you the impact of each addressable touch point on a conversion and helps you plan and optimize at a granular level.

Visit Digital Marketing Depot to download “8 Best Practices for Implementing Multi-Touch Attribution” from Visual IQ to learn how to execute a successful attribution strategy.

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Enable attribution across all channels, platforms and devices

It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed. The challenges faced by today’s web and app attribution. […]

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It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.

This white paper from Branch Metrics covers:

  • An overview of web and app attribution as they have developed.
  • The challenges faced by today’s web and app attribution.
  • The shortcomings of fingerprinting and cookie-based attribution methods.
  • The benefits of industry-leading people-based attribution and its benefits.

Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”

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