Email-driven content marketing for SMBs

Learn which digital content types are most effective.

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You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving.

Download this guide from Sharpspring to find out:

  • The top strategic priorities and the most common barriers to success
  • The most effective channels for marketing content
  • Which digital content types are most effective

Visit Digital Marketing Depot to download ” Email-driven Content Marketing for SMBs.

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14 industry experts on the future of attribution

Competition for customers’ attention has never been so relentless, or so complicated.

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Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from one to the other. It’s harder than ever to know whether your ads and other marketing tactics are reaching the right audience—or making an impact. The average marketer doesn’t have the ability to consolidate data to understand the influence of touchpoints across digital and traditional channels.

At the same time, an industry-wide focus on enhancing consumer privacy and data security has raised the bar for trust and transparency. New regulations and technology changes make collecting, tracking, measuring and other data-related practices more challenging.

For this report, Nielsen asked 14 industry experts two questions to help marketers navigate this challenging environment:

  • How should marketers prepare for an increasingly complex customer journey?
  • What measurement strategies and tactics do marketers need to be successful today and in the future

Use their answers as a resource to help improve marketing effectiveness and develop strategy so your brand can thrive. Visit Digital Marketing Depot to download “14 Industry Experts on the Future of Attribution,” from Nielsen.

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Customer Data Platforms vs. Data Management Platforms

What are CDPs and DMPs? How are they different? Can they work together?

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Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving.

But here’s the catch: With a fast-growing, ever-evolving MarTech market, it’s tough to know what kind of data platform is right for your business. What’s the difference between data platforms? They make similar promises about more customer insights. They all claim to organize and center around data. And they all promise big results. So how do you figure out what’s best for your company—what’s going to move you toward your business goals?

The first step is understanding the difference between Customer Data Platforms and Data Management Platforms. This latest white paper from Lytics explains what CDPs and DMPs really are and how they’re different, and outlines the unique value of each technology.

Visit Digital Marketing Depot to download “CDPs and DMPs: Demystifying Data Management for Marketers .”



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Planning and creating the perfect landing page

Landing pages can make or break your digital marketing.

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If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates.

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.

Download your copy to find out:

  • What a landing page is and is NOT.
  • Planning & creating the perfect landing page.
  • Testing & optimizing: Why your landing pages are never “done.”

Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”

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Learn how to turn customer reviews into customer insights with sentiment analysis

Join us on Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live webinar.

The post Learn how to turn customer reviews into customer insights with sentiment analysis appeared first on Marketing Land.

Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.

But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing strategy to improve reputation and create a compelling customer experience that builds brand loyalty?

Join our data science and review management experts this Thursday as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll learn:

  • Techniques to leverage long-tail reviews into search best practices.
  • Tips to analyze review sentiment at scale in order to identify in-store concerns at the national or local level.
  • How AI can evaluate review phrases, words and sentiment to improve marketing effectiveness.

Register now for “From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis,” produced by Digital Marketing Depot and sponsored by Chatmeter.

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