Get it today– ‘The Dummies Guide to Enterprise Customer Data Platforms’

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more. […]

The post Get it today– ‘The Dummies Guide to Enterprise Customer Data Platforms’ appeared first on Marketing Land.

Get the guide! The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more.

This guide:

  • Covers working with data that historically has been tough to unify.
  • Describes how marketers can control the data themselves without IT help.
  • Gives strategies for automation to reach buyers in optimal ways to make a brand loved by customers.

Visit Digital Marketing Depot to download your copy.

The post Get it today– ‘The Dummies Guide to Enterprise Customer Data Platforms’ appeared first on Marketing Land.

How to create landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion […]

The post How to create landing pages that convert appeared first on Marketing Land.

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates.

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.

Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”

The post How to create landing pages that convert appeared first on Marketing Land.