Who’s Hiring in April?

Here’s some of our picks: Personalization, Testing and Optimization Manager – Webster Bank in Waterbury, Connecticut is looking for someone to join as “a member of the Digital Marketing Team to lead the strategy, design and implementation of personalization and testing that will drive new account growth and deepening of existing relationships.” Full stack Web Development […]

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Careers in Testing image

Here’s some of our picks:

Personalization, Testing and Optimization Manager – Webster Bank in Waterbury, Connecticut is looking for someone to join as “a member of the Digital Marketing Team to lead the strategy, design and implementation of personalization and testing that will drive new account growth and deepening of existing relationships.”

Full stack Web Development Engineer – Join American Express in Phoenix, Arizona and “play a key role in the understanding of product owner strategy and collaborate with his/her peers, technology partners, and product owners to translate complex user stories into successful product releases.”

Web Personalization Manager – Located in Union, New Jersey, Bed Bath & Beyond is looking for “a talented and experienced manager who can contribute to the success of our web analytics initiatives.”

JavaScript Developer – Brooks Bell is looking for a JavaScript Developer to work closely with the execution and consulting teams in Raleigh, North Carolina.  You will be responsible for efficiently coding test variations on complex sites along with interacting directly with clients.

Sr. Website Optimization Manager / Analytics Engineer Testing & Optimization – LuckyVitamin is looking for a “senior manager will utilize their 10+ years of e-commerce and site analytics experience to craft testing and optimization plans that target the most impactful website KPIs, in Conshohocken, Pennsylvania.

Data Scientist – Advanced Auto Parts is looking for a candidate to analyze data sources and transaction to help improve business goals.  Responsibilities include finding interpreting information and building predictive models to help identify actionable insights and customer behavior.

Senior Manager, Digital Analytics and Optimization – Per Kohl’s, “Own the methodology, strategy, and execution for digital data collection, analysis and site testing. Lead team that provides data driven recommendations that solve for key pain points and experience optimization.”

Manager, Marketing & Web Analytics – New York & Company is looking for a candidate in New York to “understand customer behavior to influence business decisions and support business strategies.  This includes analyzing the health of the customer file, identifying customer segments to target with specific content or offers, understanding email performance, and uncovering data driven insights overall in an effort to better retain and reactivate buyers.”

Manager of Digital Testing & Optimization, Analytics – In Reynoldsburg, Ohio, L Brands is looking for a someone to “champion the advancement of their testing and optimization capabilities and be viewed as the optimization evangelist for their different brand partners.”

Have a job opening in the optimization space?  Get in touch and we’ll post it next month!

The Brooks Bell Team

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Are You Guilty of These 5 Shopping Cart Killers?

When it comes down to it, online experience boils down to 2 simple choices for the consumer: purchase or leave.  How can you make sure your shopping cart experience has the least amount of friction?  Check out 2 of the tips below, and download the full one-pager here to read all 5 tips. 1. Put Your Best […]

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When it comes down to it, online experience boils down to 2 simple choices for the consumer: purchase or leave.  How can you make sure your shopping cart experience has the least amount of friction?  Check out 2 of the tips below, and download the full one-pager here to read all 5 tips.

1. Put Your Best Foot Forward
One of the major challenges with the checkout flow of a website is that it often involves a handoff to another team or service. This means that while one group is working hard to optimize every page from the home to category to product to cart, these insights and improvements may not be applied to the checkout pages themselves.

This becomes obvious when, for example, CTA buttons have been optimized to “go ahead” green across the site but the checkout still defaults to an “on brand” red. Another example of this scenario occurs when the checkout service defaults to standard or premium shipping, even when a cheaper or even free alternative is available.

To avoid these certain checkout killers, make sure that the insights gained from testing across the site make their way to the checkout as well. Combine relevant improvements to ensure the checkout represents the best version of the whole-site experience.

2. Avoid the Upsell
Another problem arises when marketers or merchandisers give in to the understandable impulse to promote additional product during checkout. This makes sense; it’s the last opportunity available to upsell the very shoppers showing the greatest interest and intent to purchase. The added distraction such upsells present, however, is a checkout killer.

Similar distractions can also be created by empty coupon boxes, promotion banners, and other cues that additional value could be found anywhere else outside the checkout page.

Download the one-pager to read the rest of the tips to learn how to simplify your checkout flow, optimize based on platform and, of course, test properly to improve!

Have other ideas of Checkout Killers to avoid? Share them in the comments.

-The Brooks Bell Team

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