Statistical Significance for Non-Binomial Metrics – Revenue per User, AOV, etc.

In this article I cover the method required to calculate statistical significance for non-binomial metrics such as average revenue per user, average order value, average sessions per user, average session duration, average pages per session, and others…

In this article I cover the method required to calculate statistical significance for non-binomial metrics such as average revenue per user, average order value, average sessions per user, average session duration, average pages per session, and others. The focus is on A/B testing in the context of conversion rate optimization, landing page optimization and e-mail […] Read More...