4 Reasons Why Business Leaders Should Pay More Attention To Heatmaps

Let’s explore how heatmaps provide marketers with invaluable data that helps understand how users behave and navigate. Heatmaps are a great way of understanding what visitors actually do on your website. They can provide insights into where they click,…

Let’s explore how heatmaps provide marketers with invaluable data that helps understand how users behave and navigate. Heatmaps are a great way of understanding what visitors actually do on your website. They can provide insights into where they click, how far they scroll, what content they actually spend time looking at and what they outright […]

User Research Bias: How It Hurts Your App and What You Can Do About It

Your hypothesis of how an app should work for your audience may not be correct if you allow user research bias to enter into play. Research makes a difference in the features you add to your design and how you deliver new content. You must forget all t…

Your hypothesis of how an app should work for your audience may not be correct if you allow user research bias to enter into play. Research makes a difference in the features you add to your design and how you deliver new content. You must forget all the assumptions you have about your customers and […]

How UX Process Methodology Has Evolved

The user experience (UX) concept has been around for ages. When a company conducts user research through different methods, such as user interviews and user surveys, the process is often user-focused to improve the user experience for various products …

The user experience (UX) concept has been around for ages. When a company conducts user research through different methods, such as user interviews and user surveys, the process is often user-focused to improve the user experience for various products and services. Additionally, when a company designs its products to suit people of different demographics, it […]

5 UX Rules Tech Startups Need To Master

It’s a challenge for any startup to get off the ground these days. The competition is tough and you need to consider a number of factors to stand out and make your project cut through the industry noise. And one of the crucial factors that are often ov…

It’s a challenge for any startup to get off the ground these days. The competition is tough and you need to consider a number of factors to stand out and make your project cut through the industry noise. And one of the crucial factors that are often overseen is ever-expanding customer expectation. That means understanding […]

The Role of Color in UX Design

One of the major factors driving choices of color in UX design is the psychological impact it has on the user. While a lot of people might deem a color choice to be an embellishment of sorts, every color has a specific mood and niche in the color palet…

One of the major factors driving choices of color in UX design is the psychological impact it has on the user. While a lot of people might deem a color choice to be an embellishment of sorts, every color has a specific mood and niche in the color palette in general. While a carefully curated […]

Infovis in the coronavirus era

This article from The Conversation is a great starting point for education in information visualization, the challenges in creating clear graphs, and what an information consumer can do to understand what they are seeing. The author is in the Geosciences, so it’s not surprising that her best example comes from that domain. The map at … Continue reading Infovis in the coronavirus era

This article from The Conversation is a great starting point for education in information visualization, the challenges in creating clear graphs, and what an information consumer can do to understand what they are seeing.

The author is in the Geosciences, so it’s not surprising that her best example comes from that domain. The map at the top of this post flips the colors of the “landslide” areas in a way that makes it clear which areas are susceptible.