Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now…Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emo…

Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now...Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing

The post Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing appeared first on WiderFunnel Conversion Optimization.