Building a Culture of Experimentation in a Creative Business

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Barbara Caveness of Uncommon Logic tells us how she builds and manages teams that are both data-driven and crea…

Having trouble viewing the text? You can always read the original article here: Building a Culture of Experimentation in a Creative Business

Barbara Caveness of Uncommon Logic tells us how she builds and manages teams that are both data-driven and creative. What job description would a marketing manager write if they wanted experimenters in their organization? I think it might go something like this. Title: Marketing Experimenter Primary job description: Making people aware of our products and […]

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Chris Mercer: Anyone can Plug Into Analytics

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Is analytics really going to make a difference? Will I benefit by getting deeper into my analytics? Find out how exciting one m…

Having trouble viewing the text? You can always read the original article here: Chris Mercer: Anyone can Plug Into Analytics

Is analytics really going to make a difference? Will I benefit by getting deeper into my analytics? Find out how exciting one man can make Google Analytics. Analytics is not one of those words that inspires action. It’s not a word like “Rose” dripping with alternate meanings and romantic associations. It’s not like the word […]

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The Relationship Between Curiosity and Creativity with Dr. Diane Hamilton

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How is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to s…

Having trouble viewing the text? You can always read the original article here: The Relationship Between Curiosity and Creativity with Dr. Diane Hamilton

How is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to spur the curiosity of yourself and your team. Experimenters. You know the type. As children, we call them “precocious”. They’re the ones who are always asking, “Why? Why? WHY?” In middle school, they were sometimes called “mischievous,” seeming […]

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Forget Industry Benchmarks. Your Online Competitors are Now Exposed

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Should you be stealing ideas from your competitors? Wouldn’t you like to know how their website is…

Having trouble viewing the text? You can always read the original article here: Forget Industry Benchmarks. Your Online Competitors are Now Exposed

Should you be stealing ideas from your competitors? Wouldn’t you like to know how their website is converting first? It turns out that you can, and Mike Roberts wants to make it cheap and easy. Novelty Bias. It is the tendency of new things to increase our interest in them. For a digital marketer, it […]

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