Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours. Zero-Click C…

It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours. Zero-Click Content. No matter what you call it, one thing is certain: it’s harder than ever to get audiences…

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with …

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with a heightened sense of urgency: there is actually a bipartisan bill in Congress that might fix this. Thankfully,…