Here’s How Amazon’s Alexa Hooks You

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft. Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. T…

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft. Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her. We’ve never seen […]

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Technology Is Not Hijacking Your Brain (video)

Some tech critics will have you believe that technology is “hijacking your brain” or that it’s “irresistible.” Not only is that not true, believing such nonsense is dangerous. In my recent talk at The Next Web conference, …

Some tech critics will have you believe that technology is “hijacking your brain” or that it’s “irresistible.” Not only is that not true, believing such nonsense is dangerous. In my recent talk at The Next Web conference, I discuss: The difference between technological addiction and distraction. The moral obligation of tech companies who knowingly addict […]

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When Distraction is a Good Thing

Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price.  Nonetheless, we love our distractions! Social media, spe…

Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price.  Nonetheless, we love our distractions! Social media, spectator sports, movies, books, TV shows, the news, video games – what would we do […]

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When Distraction is a Good Thing

Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price.  Nonetheless, we love our distractions! Social media, spe…

Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price.  Nonetheless, we love our distractions! Social media, spectator sports, movies, books, TV shows, the news, video games – what would we do […]

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