Affordable A/B Tests: Google Optimize & AGILE A/B Testing

The problem most-often faced by owners of websites who want to take a scientific approach to improving them by using A/B testing is that they might have relatively small revenue. Thus, when the ROI calculation for the A/B test is done it might turn out…

The problem most-often faced by owners of websites who want to take a scientific approach to improving them by using A/B testing is that they might have relatively small revenue. Thus, when the ROI calculation for the A/B test is done it might turn out that it is economically unfeasible to test. In some cases, […] Read More...

The Google Optimize Statistical Engine and Approach

Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: …

Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: Google Optimize. While working on the integration of our A/B Testing Calculator with Google Optimize I was curious to see […] Read More...