Google Data Studio comes out of beta

The company continues to develop new features for the reporting product.

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Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available.

Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets and Google BigQuery. Marketers can also connect to hundreds of other non-Google data sources.

A crop of data connectors from companies like Supermetrics, a digital analytics and reporting tool provider, has also sprouted to help marketers pull data from multiple sources into Data Studio.

More new features. Over the past two years, Google has steadily added features and capabilities to Data Studio. As of this month, Google Marketing Platform (GMP) users can access Data Studio reports in other GMP products, including Analytics, Optimize and Tag Manager. Among other updates, in August, Google added the ability to combine data from multiple sources in a single chart or table with data blending (shown above).

Google says millions now use the product.

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