5 Tips to Choosing Your Winning Business Domain Name

Making a great first impression starts with your domain name.

The post 5 Tips to Choosing Your Winning Business Domain Name appeared first on Marketing Land.

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music.

Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy?

Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees or hears about you, so choosing a business name that catches their attention and evokes credibility is paramount.

And in our competitive world today, your name online is what matters as much as it does offline. So, it’s critical to take the time to do your research before choosing your company’s domain name. Consider these following five tips to help you find the winning one:

  1. Pick your domain name BEFORE you register your business 

Or do it as soon as possible. Whether you’re scribbling ideas on a napkin, in the early stages of development or a year away from launching a website, register your domain name and hold onto it until you’re ready.

  1. Be open to all options

Be flexible, because you may be surprised at what you’ll find! Evaluate options such as:

  • Localized (bestbakeryinlondon.com)
  • Keyword (consumersafeawards.com)
  • Phrase (keepdreamingup.net)

Just try it. You’ll probably be amazed at what you’ll come up with when your creative juices start flowing!

  1. Assess your long-term goals 

Avoid settling. Or thinking, “Once we make it big, I’ll get the domain name I really want.” Take the time now to create a domain name that doesn’t limit you and can scale as your business grows, especially if you’re looking to branch out in the future.

For example, incorporating the state you do business in makes great sense if you want to stay localized, but will this work if you want to expand overseas? Should you promote the main product you’re selling now, when you may have additional products or services in the future?

  1. Choose your domain extension carefully 

What’s to the right of the dot IS as important as what’s to the left. So be mindful of today’s domain extension du jour. Hey, there’s nothing wrong with wanting to be trendy, so why not focus on creating that to the left of the dot? And then anchor it with a TLD (top-level domain) that’s tried, tested and trusted, such as a .com or a .net.

  1. Use a domain name suggestion tool

To overcome a creative block, try a domain name suggestion service like NameStudio. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant domain name suggestions that help you stand out from the crowd and resonate with your target audience.

You can try NameStudio here.

Bottom line: You only have one shot to make a great first impression. And when you’re online, it starts with your domain name. So don’t treat it as an afterthought. Spend the necessary time it takes to create a winning domain name that will help build your great brand.

Any company, product and service names and logos referenced herein are property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.

The post 5 Tips to Choosing Your Winning Business Domain Name appeared first on Marketing Land.

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]

The post How to use domain names for marketing appeared first on Marketing Land.

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business.

Best of all, a domain name is versatile. Depending on the type of marketing campaign you’re running, you have the flexibility to tailor your approach. For example, you can utilize a domain name for something that requires very little investment of your time or money by simply pointing a specific domain name back to your existing website, or redirecting it to your business’s social media page. But if you have more time and/or a larger budget, you can create a campaign-specific landing page or even develop an entirely new website.

Let’s consider some of the following more specific strategies on how to leverage a domain name in your marketing:

Highly targeted campaigns

If you’re thinking of launching a one-off marketing campaign that targets a very specific or distinct audience from your company’s core audience, consider using a different domain name that points to a new landing page. A giveaway, special event, loyalty program, trade show or even a commercial are good examples of when you might want to use a unique domain name and landing page that is separate from your main website.

This option has many benefits. It allows you to:

1. Tailor content specific to your targeted audience.
2. Try creative ideas.
3. Test messaging that’s different from your main “corporate” tone and feel.
4. Easily track your campaign’s results.

Specific products and services

Sometimes it makes sense to “brand” a specific product or service with its own domain name and website. Just look at Coca-Cola, where many of their popular products have their own dedicated websites, such as dietcoke.com, dasani.com and minutemaid.com.

For example, let’s say you’re a realtor and want to showcase a high-end premium property. You could register the actual address (e.g., 123nameofthestreet.com) as a domain name and direct potential buyers back to a targeted landing page that provides property details, photos and/or videos.

Or perhaps you’re an established commercial architectural firm and want to expand into the residential arena. Register a new domain name with that specific market in mind, and leverage it with a new website, social media channels and branded company email. It merits consideration because it may help with any confusion that may arise between your commercial and residential clients.

Getting creative

Marketing can be tough in a heavily saturated market, but here’s the great news…you have many options when it comes to creating a domain name to help boost your efforts, especially in terms of user memorability and search. Consider using a:

1. Particular day — www.blackfridaycardeals.com
2. Season or holiday — www.snowydestinations.com
3. Location — www.bestbakeryinlondon.com
4. Campaign slogan — www.keepdreamingup.net

Need inspiration? Try a domain name suggestion service like NameStudio™. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant suggestions that help you stand out from the crowd and resonate with your target audience.

You can try NameStudio here.

Just to recap…

You don’t have to register thousands of domain names to succeed in today’s competitive marketplace. But with a good domain name strategy in place, you can use a few additional domain names to enhance your marketing efforts, which could help create more opportunities to grow your business and keep your existing customers and clients highly engaged.

Any company, product and service names and logos referenced herein are the property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.

The post How to use domain names for marketing appeared first on Marketing Land.