Here at Brooks Bell, we work with clients that are at varying stages of maturity when it comes to experimentation. Despite the differences in these partnerships, you might be surprised to learn that regardless of whether we’re working with a new or established testing program, they all face common enemies: pressure to deliver results; inefficient processes; a lack of understanding and support for testing; and difficulty iterating on and applying learnings from test results.
In this four-part video series, you’ll hear from Suzi Tripp, our Sr. Director of Innovative Solutions, Jonathan Hildebrand, Sr. Director of Design & UX, and Claire Schmitt, VP of Strategic Consulting and Solutions at Brooks Bell. They’ll discuss tips and tricks for addressing these challenges. You’ll also get insight into best practices for organizing your testing program, developing smarter tests, showcasing your results and obtaining insights about your customers.
Check out the first video below, or watch the full series by filling out the form at the bottom of this post.
Part 1: Storing and Learning from Past Tests
Fill out the form below to view the other three videos, covering:
- Collaborative Ideation / Strategizing Better Tests
- Communicating Testing Insights Up The Ladder
- Retaining and Growing Testing Budget
The post Video Series: Conquer Your Biggest Testing Challenges appeared first on Brooks Bell.